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YouTube remains to be one of the biggest video-sharing platforms on the world wide web. However, many content creators have been frustrated with its notification system, which purportedly prevents subscribers from watching their videos.
People can pretty much find anything that they are looking for on YouTube. But, from time to time, viewers will have some favorite creators whom they can follow by clicking on the “Subscriber” button. Supposedly, this will let fans immediately get notified when a creator they follow uploads new content. But some YouTube video makers argue that it is no longer the case.
This issue was discussed during a panel at the VidCon 2018, which happened over the weekend. According to Reuters, YouTuber King Russell, more popularly known as Kingsley, spoke about the issue at VidCon and called it “unacceptable” and that it “needs to change.”
Russell currently has over 2.9 million subscribers on YouTube. But there is an obvious gap between the number of his subscribers and the number of views his videos are getting. After a quick look at his YouTube Videos page, his latest uploads have only racked up more than 100,000 views despite being on the platform for a couple of years now.
Earlier this month, Lilly Singh a.k.a. Superwoman also tweeted about the declining video views she is getting on YouTube, saying, “These days my Instagram videos are getting more views than my YouTube videos. Same video. Different platform.”
YouTube explained at VidCon that while it is working on the issue, it is also being cautious of not drowning users with too many push notifications. To remedy this, YouTube argued fans can also activate the “Notification” bell from the platform’s app or website to get a real-time update when a creator uploads a new video.
Meanwhile, YouTube has to move fast to secure the confidence of many content creators, especially now that Facebook and Instagram have introduced their own video content-based platforms that also support monetization. While Singh still uploads content on YouTube for her more than 13 million subscribers, she recently announced a new comedy web series exclusive on Instagram’s IGTV.
