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Colleen P. Kirk

Colleen P. Kirk

Assistant Professor of Marketing, New York Institute of Technology
My research centers on consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include the following: exploring how and when consumers' feelings of ownership lead to territorial responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies; narcissism in consumer behavior; and nonconscious processing and investor behavior. My work has appeared in top journals such as Journal of Consumer Research, Journal of Advertising Research, Entrepreneurship: Theory and Practice, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.

Pet owners want to be masters, not servants – which is why we value dogs more than cats

Apr 05, 2019 10:18 am UTC| Insights & Views Life

Cat videos may rule the internet, but dogs possess mastery of their owners hearts at least if spending is any guide. Dog owners spend US$240 a month caring for their pets, compared with $193 for cats, according to the...

Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership'

Nov 26, 2018 17:08 pm UTC| Insights & Views Business

Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad. Many people...

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Economy

S. Korea airlines eye expanded routes to China to meet business demand

South Korea is seeking to increase the number of flights to China to 10 a week, to resume flights on three more routes on top of the four it already serves to meet travel demand from businessmen. Korean Air Lines Co.,...

Anti-China sentiment in India bodes well for Samsung: analysts

Samsung Electronics Co. is expected to increase its sales in India due to a public boycott of Chinese-made goods. The growing anti-China sentiment in India was due to 20 Indian soldiers deaths in last months border...

US imposes 25% duties on French goods in digital tax row

The US imposed 25 percent more duties on $1.3 billion value of French imports in response to Frances digital services tax. However, it is holding off from collecting the additional duties to allow further time to...

Chinese banks brace being cut off US dollar supply

Chinese banks are preparing contingency plans if US legislation causes them to be cut off from US dollars or lose access to US dollar settlements as a penalty for serving officials implementing the new national security...

Owners of multiple homes in S. Korea to be assessed with steeper taxes

South Korea will raise property ownership tax rates on people who own three or more homes from a range of 0.6 to 3.2 percent to a scope of 1.2 to 6 percent to curb housing prices. Companies with multiple homes will be...

Politics

Donald Trump: POTUS spotted wearing a face mask for the first time

Throughout the pandemic, Donald Trump has infamously refused to wear a face mask when going out in public. However, it appears that the president had changed his tune somewhat when he was spotted out in public wearing a...

Joe Biden leads Donald Trump in polls in Texas and Florida

Over the past few months, former vice president Joe Biden maintains a lead in public opinion polls over Donald Trump. Recent polls in both Texas and Florida have since added to Bidens lead, showing him leading by five to...

Barack Obama: Donald Trump claims ex-POTUS played golf more than him throughout his presidency

Donald Trump has often attacked his predecessor Barack Obama on Twitter and throughout his eight years as president. Recently, Trump claimed that the former president played more rounds of golf throughout his presidency...

Joe Biden reveals his plan to revive the US economy

President Donald Trump has often boasted that his administration is responsible for the so-called economic boom, a claim that may have played a part in his election in 2016. Now, as the coronavirus pandemic continues to...

Science

Iron Age crime scene discovered by scientists amidst railway project

Many archaeological discoveries over time are known to have been made by accident. In this case, in the midst of construction of a railway, workers and scientists have unearthed what appears to be a crime scene dating back...

Archaeologists discover earliest artworks of animals in Asia found in Siberia

To the earliest humans, cave drawings usually were an account of important events of their lives at the time. Recently, researchers have found what may be the first-ever animal drawings made by the earliest humans in...

NASA: Agency confirms a storm occurring in Jupiter after it was discovered by an amateur astronomer

NASA, along with other space agencies and space enthusiasts, have detected activity going on in other planets in the Solar System and beyond. Recently, the agency confirmed one amateur astronomers sighting of a storm...

Paleontologists discover pocket-sized ancestor of the dinosaurs

Dinosaurs are more commonly believed to be large living beings, from being similar in size to a child to as massive as a house or even a small building. However, paleontologists recently discovered fossilized remains of...

Technology

Pixel 4a will have a 5G model but the announcement is moved to August, reports claim

Information leaks about the Google Pixel 4a keep changing almost every week. The most recent details that surfaced will excite and disappoint fans at the same time. A potential 5G model could be in the pipeline, but its...

‘NBA 2K21’: What version of the Mamba Forever Edition should players buy

Despite the NBA season 2019-20 getting delayed due to COVID-19, the basketball league has proceeded as usual in the virtual world. As a result, NBA 2K21 is now confirmed to be launched during its usual release window....

GoPro HERO8 Black is now an HD webcam through a free firmware update

Video conferences have become an important way to communicate while following safety guidelines amid a pandemic. It is then not surprising that GoPro adapts to these changes by making HERO8 Black an HD webcam for people...

Nintendo Switch 2 won’t arrive anytime soon, here’s why

​This year marks the start of a new generation for gaming consoles, except for Nintendo. In a recent conference, the video game company reiterated its plans of prolonging the life cycle of its flagship console. This means...
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