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Park Thaichon

Lecturer and Cluster Leader, Relationship Marketing for Impact Research Cluster, Griffith University
Park Thaichon is a Lecturer in Marketing and the Cluster Leader of the Relationship Marketing for Impact research cluster within the Department of Marketing, Griffith Business School. Park main research interests include Relationship Marketing, Dark Marketing, Social Marketing, Consumer Behaviour, Integrated Marketing Communications, and Retailing. Park has received several faculty Research Excellence Awards (2015 and 2016), Best Paper Award (2015 and 2016), Best Poster Award (2013 and 2015), Best Reviewer Award (2017), and Best Presentation Award (2014). The fundamental aim of his research is for a better tomorrow - “I wish that my current and future research would contribute to the overall benefits and well-being of the society”.

His research has been published in leading marketing journals including but not limited to the Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.

Park’s research has been highlighted on the CNBC, The Conversation, 7 News Seven Gold Coast, Gold Coast Bulletin, and ETBrandEquity. He is the incoming managing guest editor for Asia Pacific Journal of Marketing and Logistics (2017/2018), Journal of Strategic Marketing (2018/2019), Marketing Intelligence and Planning (2018/2019), and Journal of Retailing and Consumer Services (2019/2020).
Contact for PhD supervision enquiry - [email protected]

What you should know before you start chasing bargains at the EOFY sales

Jun 18, 2024 04:32 am UTC| Business

What cost-of-living crisis? Millions of Australians are expected to spend A$10.1 billion during the end of financial year (EOFY) sales. Many products, from cars and holiday packages to clothing and white goods will be...

Business owners' control of their work-life balance is the fine line between hard work and hell

Aug 27, 2018 15:15 pm UTC| Insights & Views Life

We live in a society in which people are trying to do more each day. Both work and life are worthy competitors for time. Yet the complex demands of modern society have redefined the notion of work-life...

Economy

Oil Prices Soar Over 8% After Israel Launches Preemptive Strike on Iran

Oil prices surged sharply in Asian markets on Friday after Israel launched a large-scale preemptive airstrike on Iran, raising fears of a wider Middle East conflict and potential disruptions to global oil supply. As of...

Gold Soars as Israel-Iran Conflict Triggers Safe-Haven Rush

Gold prices surged in Asian trading on Friday as geopolitical tensions escalated following Israels preemptive airstrikes on Iran, targeting numerous military and nuclear facilities. The strikes triggered a wave of...

Dollar Gains with Yen and Franc as Israel Strikes Iran, Oil and Gold Prices Surge

The U.S. dollar rose sharply alongside safe-haven currencies like the Japanese yen and Swiss franc following reports that Israel launched airstrikes on Iran. Two U.S. officials confirmed the strikes to Reuters, clarifying...

Japan Denies Discussing U.S. Treasury Holdings in Tariff Talks

Japanese Finance Minister Katsunobu Kato clarified on Friday that Japans $1 trillion-plus U.S. Treasury holdings were not specifically discussed in meetings with U.S. Treasury Secretary Scott Bessent. Speaking at a regular...

US Stock Futures Drop as Israel Launches Strikes on Iran

U.S. stock futures plunged late Thursday following reports that Israel launched military strikes on Iran. The SP 500 Futures dropped 1.5% to 5,961.75, Nasdaq 100 Futures fell 1.7% to 21,567.55, and Dow Jones Futures...

Politics

Trump to Hold Security Meeting After Israeli Strikes on Iran Raise Tensions

U.S. President Donald Trump will convene a National Security Council meeting at 11 a.m. (1500 GMT) on Friday, following Israeli airstrikes on Iran that heightened fears of wider conflict in the Middle East. The White House...

Iran Vows Harsh Retaliation After Israeli Strike on Nuclear Sites

Iran has warned of a harsh and decisive retaliation following an Israeli airstrike on its nuclear facilities early Friday, escalating fears of a broader Middle East conflict. According to a high-ranking Iranian security...

Israel Coordinated Iran Strike with U.S., Denies Rift Claims

Israel fully coordinated its recent military strike on Iranian targets with the United States and informed Washington ahead of the operation, according to an Israeli official quoted by state broadcaster Kan on Friday. The...

South Korea’s Lee Jae-myung Vows Business-Friendly Trade Talks with U.S.

South Korean President Lee Jae-myung reaffirmed his commitment to pro-business policies and trade reform on Friday, pledging to ease regulations and accelerate tariff negotiations with the United States. Speaking at a...

Senator Padilla Handcuffed During DHS Press Conference, Sparks Outrage

U.S. Senator Alex Padilla was forcibly removed, handcuffed, and briefly detained during a Department of Homeland Security (DHS) press conference in Los Angeles on June 12. Padilla, a Democrat from California, attempted to...

Science

NASA Astronauts Wilmore and Williams Recover After Boeing Starliner Delay

NASA astronauts Butch Wilmore and Suni Williams are steadily recovering after spending nine unexpected months aboard the International Space Station (ISS) due to issues with Boeings Starliner capsule. Initially intended...

SpaceX Starship Test Flight Reaches New Heights but Ends in Setback

SpaceXs massive Starship rocket, central to Elon Musks vision for interplanetary travel, launched its ninth uncrewed test flight from Starbase, Texas, on May 27, 2025. The two-stage vehiclecomprising the upper-stage...

Trump’s nomination for NASA leader boasts business and commercial spaceflight experience during a period of uncertainty for the agency

Jared Isaacman, billionaire, CEO and nominee to become the next NASA administrator, faced questions on April 9, 2025, from members of the Senate Committee on Commerce, Science, and Transportation during his confirmation...

Lab-grown meat: you may find it icky, but it could drive forward medical research

Lab-grown meat causes heated debates. Proponents see benefits for the climate and animal welfare. Opponents worry about a Frankenstein food they regard as risky and unnatural. Whatever your opinion, the technology...

Kennedy Sets September Deadline to Uncover Autism Causes Amid Controversy

U.S. Health and Human Services Secretary Robert F. Kennedy Jr. announced a bold plan to identify the cause of autism by September 2025. Speaking at a cabinet meeting with President Donald Trump, Kennedy declared a global...

Technology

Apple Shifts iPhone Exports from India to U.S. to Bypass China Tariffs

Apple is ramping up iPhone exports from India to the U.S. to sidestep rising tariffs on Chinese-made devices. From March to May 2025, Foxconn exported $3.2 billion worth of iPhones from India, with a striking 97% headed to...

FAA Closes Investigation Into SpaceX Starship Flight 8 Engine Failure

The Federal Aviation Administration (FAA) announced on Thursday that it has officially concluded its investigation into the SpaceX Starship Flight 8 mishap, attributing the incident to a hardware failure in one of the...

Meta Invests $14.3B in Scale AI to Boost AGI Ambitions

Meta Platforms (NASDAQ:META) has made a strategic $14.3 billion investment in Scale AI, valuing the AI data infrastructure startup at over $29 billion. The move marks Metas second-largest deal after its $19 billion...

Reddit User Growth Slows for Third Straight Month as Digital Ad Market Rebounds

Reddits user base declined for the third consecutive month in May, according to Piper Sandler. The platform lost 6 million users month-over-month, driven mainly by a 7 million drop in feed ad units. Conversation units,...

OpenAI Eyes $40B Fundraise with Backing from Saudi PIF, Reliance, and SoftBank

OpenAI is reportedly in discussions with major global investors, including Saudi Arabias Public Investment Fund (PIF) and Indias Reliance Industries (NSE:RELI), as it seeks to raise up to $40 billion in fresh funding,...