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Park Thaichon

Park Thaichon

Lecturer and Cluster Leader, Relationship Marketing for Impact Research Cluster, Griffith University
Park Thaichon is a Lecturer in Marketing and the Cluster Leader of the Relationship Marketing for Impact research cluster within the Department of Marketing, Griffith Business School. Park main research interests include Relationship Marketing, Dark Marketing, Social Marketing, Consumer Behaviour, Integrated Marketing Communications, and Retailing. Park has received several faculty Research Excellence Awards (2015 and 2016), Best Paper Award (2015 and 2016), Best Poster Award (2013 and 2015), Best Reviewer Award (2017), and Best Presentation Award (2014). The fundamental aim of his research is for a better tomorrow - “I wish that my current and future research would contribute to the overall benefits and well-being of the society”.

His research has been published in leading marketing journals including but not limited to the Journal of Business Research, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, Marketing Intelligence and Planning, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, International Journal of Nonprofit and Voluntary Sector Marketing, and Services Marketing Quarterly.

Park’s research has been highlighted on the CNBC, The Conversation, 7 News Seven Gold Coast, Gold Coast Bulletin, and ETBrandEquity. He is the incoming managing guest editor for Asia Pacific Journal of Marketing and Logistics (2017/2018), Journal of Strategic Marketing (2018/2019), Marketing Intelligence and Planning (2018/2019), and Journal of Retailing and Consumer Services (2019/2020).
Contact for PhD supervision enquiry - [email protected]

What you should know before you start chasing bargains at the EOFY sales

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Aug 27, 2018 15:15 pm UTC| Insights & Views Life

We live in a society in which people are trying to do more each day. Both work and life are worthy competitors for time. Yet the complex demands of modern society have redefined the notion of work-life...

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