Assistant Professor of Marketing, Boise State University
Niusha Jones is an assistant professor of marketing at Boise State University College of Business and Economics. Her academic research focuses on consumer motivations and the psychology of brand and product design, with a particular interest in the effects of design elements on shaping consumers' feelings, thoughts, and behaviors. Before joining academia, Niusha spent several years working as a marketing researcher, manager, and consultant for leading international companies.
Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads
Jan 11, 2024 03:34 am UTC| Business Sports
Viewers gravitate toward Super Bowl commercials that incorporate both happiness and sadness, our 2023 study shows. On the other hand, advertisements that blend happiness and fear turn people off. And people are...
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