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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2025: a battle for glory against a backdrop of money and fashion

May 30, 2025 12:04 pm UTC| Insights & Views Sports

The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...

Champions League final 2024: the romantic ideal of fan ownership meets the corporate reality of modern football

Jun 03, 2024 11:07 am UTC| Business Sports

The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals

Mar 04, 2023 12:21 pm UTC| Sports Economy

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Dec 30, 2022 10:19 am UTC| Sports

Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...

World Cup 2022: who won the prize for 'soft power'?

Dec 19, 2022 16:25 pm UTC| Sports

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy

Oct 13, 2022 11:55 am UTC| Sports

When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...

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Economy

Oil Prices Drop as Middle East Supply Recovery Eases Market Concerns

Global oil prices continued to decline on Thursday, reaching levels close to those seen before tensions escalated between Iran and its regional rivals. The sharp drop in crude prices reflects growing confidence that oil...

White House Seeks $87.6 Billion Emergency Funding for Iran War, Farmers, and Ebola Response

The White House has formally asked Congress to approve an $87.6 billion supplemental spending package aimed at covering expenses tied to the ongoing Iran war, while also providing funding for American farmers and...

Japan Signals Preference for Low Interest Rates as BOJ Policy Debate Intensifies

Japans government is preparing to push for a monetary policy that supports stronger private demand, highlighting its preference for keeping borrowing costs low even as the Bank of Japan (BOJ) continues normalizing interest...

Gold Drops Below $4,000 as Strong US Dollar and Fed Rate Hike Expectations Pressure Bullion

Gold prices continued their downward trend during Asian trading on Thursday, falling to their lowest level in more than seven months as a stronger U.S. dollar and growing expectations of additional Federal Reserve interest...

South Korea’s KOSPI Jumps Over 5% as Samsung, SK Hynix Rally on Micron Earnings Boost

South Koreas benchmark KOSPI index soared more than 5% at Thursdays market open, prompting the Korea Exchange (KRX) to temporarily halt program trading after a sharp rally fueled by leading semiconductor stocks. The...

Politics

US Mobilizes Aid After Powerful Earthquakes Devastate Venezuela

Powerful earthquakes that struck Venezuela on Wednesday have prompted an immediate response from the United States, which is coordinating with Venezuelan authorities and preparing emergency assistance for the disaster-hit...

US Urges States and Businesses to Strengthen Taiwan Ties Amid China Pressure

The United States has urged state governments and private businesses to strengthen their engagement with Taiwan after raising concerns that Chinese officials have been attempting to discourage such relationships. According...

Young Brazilian Voters Shift Right Ahead of 2026 Election

As Brazil prepares for its October presidential election, a growing number of young voters are moving away from the left, signaling a major political shift that could influence the countrys future. Many who once supported...

Pelosi Discloses Major Intel and Uber Call Option Purchases Worth Up to $6 Million

Representative Nancy Pelosi has disclosed a new financial transaction report revealing that her spouse, Paul Pelosi, purchased substantial call options in Intel Corporation (NASDAQ: INTC) and Uber Technologies Inc. (NYSE:...

Trump Requests $11 Billion More in Farm Aid as Rising Costs Pressure U.S. Farmers

U.S. President Donald Trump has asked Congress to approve more than $11 billion in additional farm aid to help American farmers cope with soaring fuel and fertilizer expenses linked to the recent Iran conflict. According...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Kioxia Targets U.S. Listing as AI Chip Boom Accelerates

Japan-based Kioxia Holdings Corp. (TYO:285A) is preparing to launch U.S. depositary shares in the spring of 2027, a strategic move aimed at expanding its global investor base and taking advantage of growing enthusiasm for...

Doncasters Raises $919 Million in NYSE IPO as Aerospace Growth Accelerates

Doncasters has successfully raised $919.3 million through its U.S. initial public offering (IPO), marking a significant milestone in the aerospace components manufacturers long-term transformation. The historic British...

SK Hynix Targets $29.4 Billion Nasdaq Listing to Expand AI Chip Business

SK Hynix has announced plans to raise as much as $29.4 billion through a Nasdaq listing in the United States, positioning the deal as one of the largest global stock offerings in history. The South Korean memory chip...

Alibaba Shares Fall After Anthropic Alleges Massive AI Model Distillation Campaign

Alibaba Groups Hong Kong-listed shares dropped sharply on Thursday after reports revealed that U.S.-based artificial intelligence company Anthropic accused the Chinese tech giant of conducting a large-scale campaign to...

Samsung and SK Hynix Shares Jump After Micron Earnings Boost AI Chip Optimism

Samsung Electronics and SK Hynix posted strong gains on Thursday after Micron Technology delivered record quarterly earnings and issued a stronger-than-expected revenue forecast, reinforcing confidence in the growing...