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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Manchester City v Manchester United: a battle for ideological dominance

Dec 09, 2019 04:54 am UTC| Insights & Views Sports

The Manchester derby is always a key clash in the Premier League calendar and all eyes will be on the Etihad Stadium when City take on United, as the two footballing giants face-off for the first time this season. Yet the...

How Manchester City's owners became the titans of a global sports-entertainment complex

Dec 01, 2019 03:23 am UTC| Insights & Views Sports Entertainment

US private equity firm Silver Lake acquiring a stake in the City Football Group (CFG), owners of English Premier League football team Manchester City, is a stunning development. Based in California, the investor has taken...

Arsenal's Mkhitaryan omission from Europa League Baku final highlights football’s global politics at its most fragile

May 25, 2019 06:50 am UTC| Insights & Views Sports

When English Premier League sides Chelsea and Arsenal meet in UEFAs Europa League final on May 29, one of the latters big name players will not be with his team. Henrikh Mkhitaryan wont be playing in the match one of the...

Premier League: how an early transfer window caused clubs to pay more for top players

Aug 21, 2018 16:17 pm UTC| Insights & Views Sports

An injury to Manchester Citys Belgian international star Kevin de Bruyne could hardly have come at a worse time. The football season has just got underway, and the last thing the English Premier Leagues dominant club...

Football may be caught in the crossfire between Qatar and the Saudis

Jul 20, 2018 07:58 am UTC| Insights & Views Sports

Most football fans will still be reflecting on Frances win, Germanys failure, Messis frustrations, Harry Kanes goals and the rest. Yet many of us who followed the off-field games just as closely will have found the World...

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Economy

The US is one of the least trade-oriented countries in the world – despite laying the groundwork for today’s globalized system

Given the spate of news about international trade lately, Americans might be surprised to learn that the U.S. isnt very dependent on it. Indeed, looking at trade as a percentage of gross domestic product a metric...

Beyond the spin, beyond the handouts, here’s how to get a handle on what’s really happening on budget night

Three weeks from now, some of us will be presented with a mountain of budget papers, and just about all of us will get to hear about them on radio, TV or news websites on budget night. The quickest way to find out what...

Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility

Ivan Vladislavić is Johannesburgs literary linkman. He tells us, in the first pages of his new book, The Near North, that before cities were lit, first by gaslight and later electricity, people of means paid torchbearers...

Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget

With Jim Chalmerss third budget on May 14, Australians will be looking for some more cost-of-living relief beyond the tax cuts although they have been warned extra measures will be modest. As this weeks consumer price...

Inflation is slowly falling, while student debt is climbing: 6 graphs that explain today’s CPI

Australias inflation rate has fallen for the fifth successive quarter, and its now less than half of what it was back in late 2022. The annual rate peaked at 7.8% in the December quarter of 2022 and is now just 3.6%, in...

Politics

US Urges China, Russia to Reject AI Control in Nuclear Arms, Align with Global Norms

Paul Dean, a senior U.S. arms control official, emphasized the critical need for China and Russia to join the U.S. in declaring that humans will always decide on the deployment of nuclear weapons, not artificial...

South Africa’s youth are a generation lost under democracy – study

South African president Cyril Ramaphosa recently painted a rosy picture in which the countrys youth democracys children had enormous opportunities for advancement, all thanks to successive post-apartheid governments led...

Sadiq Khan on track for third term as London mayor – but nearly half of Londoners dissatisfied with performance

Polls have consistently shown that the incumbent mayor of London, Sadiq Khan, appears to be on track to win a third term in office at the upcoming mayoral elections on May 2. One poll we commissioned as part of our...

Biden administration tells employers to stop shackling workers with ‘noncompete agreements’

Most American workers are hired at will: Employers owe their employees nothing in the relationship except earned wages, and employees are at liberty to quit at their option. As the rule is generally stated, either party...

Labour can afford to be far more ambitious with its economic policies – voters are on board

To say that the Labour party is flying high in the polls is something of an understatement. But despite its consistent lead against the Tories, the opposition finds itself in a rather odd position: on the cusp of power but...

Science

IceCube researchers detect a rare type of energetic neutrino sent from powerful astronomical objects

About a trillion tiny particles called neutrinos pass through you every second. Created during the Big Bang, these relic neutrinos exist throughout the entire universe, but they cant harm you. In fact, only one of them is...

The Mars Sample Return mission has a shaky future, and NASA is calling on private companies for backup

A critical NASA mission in the search for life beyond Earth, Mars Sample Return, is in trouble. Its budget has ballooned from US$5 billion to over $11 billion, and the sample return date may slip from the end of this...

A Nasa rover has reached a promising place to search for fossilised life on Mars

While we go about our daily lives on Earth, a nuclear-powered robot the size of a small car is trundling around Mars looking for fossils. Unlike its predecessor Curiosity, Nasas Perseverance rover is explicitly intended to...

The rising flood of space junk is a risk to us on Earth – and governments are on the hook

A piece of space junk recently crashed through the roof and floor of a mans home in Florida. Nasa later confirmed that the object had come from unwanted hardware released from the international space station. The 700g,...

Peter Higgs was one of the greats of particle physics. He transformed what we know about the building blocks of the universe

Peter Higgs, who gave his name to the subatomic particle known as the Higgs boson, has died aged 94. He was always a modest man, especially when considering that he was one of the greats of particle physics the area of...

Technology

Kakao Enhances AI Focus, Merges Kakao Brain Into Core Operations

South Koreas Kakao Corporation finally decided to absorb Kakao Brains AI unit. The tech and internet giant is taking over its AI research and development (RD) business, which will include all of the departments staff and...

Shiba Inu (SHIB) Team Insider Unravels Key Burn Mystery: Exclusive Details

In a revealing discussion, Lucie, a member of the Shiba Inu team, sheds light on the enigmatic key burns orchestrated by the projects founder, Ryoshi. Lucies insights, shared in response to community inquiries, clarify the...

World's Largest Electric Container Ship Sets Sail with 50,000 kWh Battery Power

COSCO Shipping, a Chinese state-owned firm, has unveiled what it calls the worlds largest river-to-sea electric container vessel. The Green Water 01 is a 10,000-ton+ electric vessel that sets a new standard for...

Tesla Drivers Get $4k Off 2024 Chevy Blazer EV; Costco Auto Slashes Prices on New EVs

Tesla owners rejoice as Chevrolet rolls out an unprecedented $4,000 discount on the 2024 Blazer EV, open to Tesla drivers and a quirky list of EV owners. The electric vehicle market got more enticing with incentives...

Tesla Granted South Korean Emission Credit Trading Rights by Environmental Ministry

Ministry of Environments green light for Tesla to trade emission credits in South Korea marks a significant milestone, enabling the electric car giant to tap into a potentially lucrative market. With estimated credits...