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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2025: a battle for glory against a backdrop of money and fashion

May 30, 2025 12:04 pm UTC| Insights & Views Sports

The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...

Champions League final 2024: the romantic ideal of fan ownership meets the corporate reality of modern football

Jun 03, 2024 11:07 am UTC| Business Sports

The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals

Mar 04, 2023 12:21 pm UTC| Sports Economy

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Dec 30, 2022 10:19 am UTC| Sports

Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...

World Cup 2022: who won the prize for 'soft power'?

Dec 19, 2022 16:25 pm UTC| Sports

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy

Oct 13, 2022 11:55 am UTC| Sports

When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...

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Economy

Time to buy local: war fuel price shocks reveal the folly of a long food supply chain

Most of our food travels many thousands of kilometres across Australia to reach our kitchens. We are highly dependent on a vast web of long-haul trucks to move food between growers, massive food distribution hubs and large...

Gold is meant to be a ‘safe haven’ in uncertain times. Why is it crashing amid a war?

Gold has long enjoyed a reputation as a financial safe haven during stormy times. But over the past few months of geopolitical chaos and market panic, the precious metal has moved more like a roller coaster than a steady...

WTO Reform Talks Begin in Cameroon Amid Global Trade Tensions

Trade ministers from around the world convened Thursday in Yaoundé, Cameroon, for a critical four-day summit focused on reforming the World Trade Organization. The high-stakes gathering comes at a turbulent moment...

Japan Eyes Oil Futures Intervention to Stabilize Yen Amid Middle East Crisis

Japan is exploring an unconventional strategy to halt the yens ongoing decline directly intervening in global crude oil futures markets. The proposal, first reported by Reuters, signals Tokyos growing frustration as...

U.S. Stock Futures Steady as Iran Reviews U.S. Ceasefire Proposal

U.S. stock index futures held relatively steady on Wednesday evening after Iran signaled it was reviewing a ceasefire proposal put forward by Washington aimed at ending the ongoing Middle East conflict. The cautious market...

Politics

Russia-Iran Military Alliance Deepens With Drone Shipments Amid Middle East Tensions

Moscow is moving closer to completing a multi-phase transfer of lethal drones, medicine, and food supplies to Tehran, according to Western intelligence sources cited by the Financial Times. The deliveries are designed to...

Iran-U.S. Negotiations: Tehran Reviews American Peace Proposal Amid Ongoing Gulf Conflict

Irans foreign minister confirmed Wednesday that Tehran is examining a United States peace proposal aimed at ending the escalating Gulf war, though officials stressed this falls short of direct negotiations between the two...

FEMA Reinstates $1 Billion Disaster Prevention Grant Program After Court Order

The Federal Emergency Management Agency has announced the resumption of a key disaster prevention initiative after facing legal challenges that forced the reversal of its earlier cancellation. The agency is once again...

Taiwan Arms Deal on Track Despite U.S.-China Summit Uncertainty

Taiwans Defense Minister Wellington Koo confirmed Thursday that the next major U.S. arms sale to the island remains on schedule, revealing that Taipei has already received a formal letter of guarantee from Washington...

G7 Foreign Ministers Gather in France Amid Global Tensions and U.S. Policy Uncertainty

Foreign ministers from the worlds top Western democracies have convened in France this week for a high-stakes two-day summit at the historic 12th-century Abbaye des Vaux-de-Cernay, located roughly 40 kilometers southwest...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Reflection AI Eyes $25 Billion Valuation in Massive $2.5 Billion Funding Round

Nvidia-backed artificial intelligence startup Reflection AI is in advanced discussions to secure $2.5 billion in fresh funding, with negotiations pointing to a staggering pre-money valuation of $25 billion, according to a...

Nanya Technology Shares Surge 10% After $2.5 Billion Private Placement from Sandisk and Cisco

Shares of Taiwan-based memory chip manufacturer Nanya Technology soared to their daily limit of 10% on Thursday morning following the companys announcement of a major $2.5 billion private placement deal backed by prominent...

SK Hynix Eyes Up to $14 Billion U.S. IPO to Fund AI Chip Expansion

South Korean memory chip giant SK Hynix has submitted a confidential filing for a U.S. stock market listing in 2026, with sources indicating the move could raise as much as $14 billion. The company intends to offer...

Meta Ties Executive Pay to Aggressive Stock Price Targets in Major Retention Push

Meta Platforms made a significant move this week by granting restricted stock units and stock options to several of its most senior leaders, including Chief Financial Officer Susan Li and Chief Technology Officer Andrew...

SpaceX IPO Filing Expected This Week as Valuation Could Surpass $75 Billion

Elon Musks SpaceX is reportedly moving closer to going public, with plans to submit its initial public offering prospectus to regulators as early as this week or next, according to a report by The Information citing a...