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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2025: a battle for glory against a backdrop of money and fashion

May 30, 2025 12:04 pm UTC| Insights & Views Sports

The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...

Champions League final 2024: the romantic ideal of fan ownership meets the corporate reality of modern football

Jun 03, 2024 11:07 am UTC| Business Sports

The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals

Mar 04, 2023 12:21 pm UTC| Sports Economy

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Dec 30, 2022 10:19 am UTC| Sports

Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...

World Cup 2022: who won the prize for 'soft power'?

Dec 19, 2022 16:25 pm UTC| Sports

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy

Oct 13, 2022 11:55 am UTC| Sports

When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...

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Economy

ECB Rate Hike Bets Rise as Inflation Risks Persist

Money markets are increasingly betting on a more hawkish European Central Bank as geopolitical tensions and persistent energy pressures threaten to keep euro zone inflation elevated. Traders now see the ECB deposit rate...

China EV Stocks Slide as Door Handle Recall Hits 4.3 Million Vehicles

China EV stocks fell on Monday after Tesla and several major Chinese automakers announced recalls affecting about 4.3 million vehicles over safety concerns involving electronic door handles. Xiaomi shares led the decline,...

UK Economy Shows Strength as Burnham Gets Early Boost

Britains economy is showing unexpected signs of strength, giving new Prime Minister Andy Burnham an early boost as improving business activity and consumer confidence offset concerns over inflation and strained public...

Indian Sugar Stocks Surge on Tight Supply, Festive Demand

Indian sugar stocks rallied sharply on Monday as strong domestic sugar prices and expectations of tighter supplies ahead of the festive season boosted investor interest in the sector. Bajaj Hindusthan Sugar led the gains,...

Dollar Near Multi-Month Lows as Treasury Buybacks Rattle Markets

The U.S. dollar hovered near multi-month lows on Monday as investors assessed the Treasury Departments plan to increase purchases of long-dated bonds while awaiting new Iran sanctions and key central bank speeches. The...

Politics

US Cancels South Korea Military Drill Amid Iran War

The United States has cancelled a major joint amphibious landing exercise with South Korea scheduled for next month, as the ongoing Iran war limits the availability of U.S. military forces, South Koreas Marine Corps said...

Donald Trump’s North Korea Outreach Raises Asia Alliance Concerns

U.S. President Donald Trumps renewed outreach to North Korean leader Kim Jong Un is raising concerns among key Asian partners as Washingtons allies reassess the reliability of U.S. security commitments across the...

US Sailor’s Father Detained by Immigration Authorities

The immigrant father of a U.S. Navy sailor serving aboard the USS Abraham Lincoln has been taken into federal immigration detention in Florida, according to his son and the Department of Homeland Security (DHS). Luis...

Israeli Strikes Kill Two in Gaza as Tensions Rise

Two Israeli airstrikes in the Gaza Strip killed at least two Palestinians, including a four-year-old boy, and wounded seven others on Sunday, according to Palestinian health officials, as Israel threatened to intensify...

North Korea Prepares More Troops for Russia, Seoul Says

North Korea is continuing preparations for a potential additional troop deployment to Russia, although there are currently no indications that forces will be sent imminently, according to an assessment from South Koreas...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Xiaomi Unveils Xring O3 Chip for Flagship Foldable Phone

Chinese smartphone giant Xiaomi unveiled its new Xring O3 processor on Monday, advancing its strategy to develop proprietary chips and reduce dependence on external semiconductor suppliers such as Qualcomm and MediaTek....

Countries Tighten Social Media Bans for Children

Governments worldwide are tightening social media restrictions for children as concerns grow over online safety, mental health, addictive features and exposure to harmful content. Australia became the first country to...

New Zealand Moves to Ban Social Media for Children Under 16

New Zealands conservative coalition government is moving to restrict social media access for children under 16, with a new bill set to be introduced in Parliament on Monday. The proposed legislation would impose strict...

Nvidia Eyes Perplexity Investment at $30 Billion Valuation

Nvidia is reportedly in talks to invest in artificial intelligence startup Perplexity as part of a multibillion-dollar funding round that could value the AI company at more than $30 billion. The potential Nvidia investment...

Samsung Shares Tumble 8% as $79 Billion Return Plan Disappoints

Samsung Electronics shares plunged as much as 8% in early Monday trading after the South Korean technology giants record shareholder-return plan fell short of investor expectations, particularly over share buybacks and the...