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Simon Chadwick

Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Cancelled matches and growing turmoil: the impact of Covid-19 on the sports industry

Mar 16, 2020 06:26 am UTC| Business Sports

In recent weeks, sports organisations around the world have been forced to confront the reality that the coronavirus Covid-19 is likely to have a significant impact on the industry not just in the short term, but also the...

Manchester City v Manchester United: a battle for ideological dominance

Dec 09, 2019 04:54 am UTC| Insights & Views Sports

The Manchester derby is always a key clash in the Premier League calendar and all eyes will be on the Etihad Stadium when City take on United, as the two footballing giants face-off for the first time this season. Yet the...

How Manchester City's owners became the titans of a global sports-entertainment complex

Dec 01, 2019 03:23 am UTC| Insights & Views Sports Entertainment

US private equity firm Silver Lake acquiring a stake in the City Football Group (CFG), owners of English Premier League football team Manchester City, is a stunning development. Based in California, the investor has taken...

Arsenal's Mkhitaryan omission from Europa League Baku final highlights football’s global politics at its most fragile

May 25, 2019 06:50 am UTC| Insights & Views Sports

When English Premier League sides Chelsea and Arsenal meet in UEFAs Europa League final on May 29, one of the latters big name players will not be with his team. Henrikh Mkhitaryan wont be playing in the match one of the...

Premier League: how an early transfer window caused clubs to pay more for top players

Aug 21, 2018 16:17 pm UTC| Insights & Views Sports

An injury to Manchester Citys Belgian international star Kevin de Bruyne could hardly have come at a worse time. The football season has just got underway, and the last thing the English Premier Leagues dominant club...

Football may be caught in the crossfire between Qatar and the Saudis

Jul 20, 2018 07:58 am UTC| Insights & Views Sports

Most football fans will still be reflecting on Frances win, Germanys failure, Messis frustrations, Harry Kanes goals and the rest. Yet many of us who followed the off-field games just as closely will have found the World...

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Economy

Canceled bookings cost hosts to lose thousands of dollars a month

A number of Airbnb hosts in the United States are planning to sell their properties as well as the furnishings they bought to adorn their homes due to the financial fallout from the pandemic. Canceled bookings cost...

Imports of Japanese beer fell 89 percent to $630,000, while Japanese vehicles dropped 59 percent to $62 million

South Korea imported US$249 million worth of Japanese consumer goods in April, down 37 percent from last year, mainly due to backlash from Korean consumers against Japans export restrictions. Imports of Japanese beer...

The country's economy already struggled before it had to deal with the outbreak.

Indias economy would plummet for the fiscal year of 2020-2021 despite a rebound in activity in the coming months, says the head of Indias central bank Shaktikanta Das. He gave his projection while announcing a slew of...

However, overall exports dipped 1.4 percent in the first quarter.

South Koreas exports of eight new-industry goods in the first-quarter jumped 17 percent from the previous year to $21 billion despite a drop in overall exports. The goods include aviation products and drones, biohealth...

The rise in inequality is attributed to the shrinking wages of low-income households, and a cut down in temporary positions

The income disparity between the top 20 percent and bottom 20 percent of households widened with many of the countrys low-paying jobs being slashed due to the COVID-19 pandemic. The average monthly income of households...

Politics

Donald Trump says ‘states should open up ASAP’ even as coronavirus death toll reaches more than 100,000

The United States is the hardest-hit country in the current coronavirus pandemic with over 1.7 million confirmed COVID-19 infections and more than ten thousand new infections recorded daily. However, President Donald Trump...

US President Donald Trump says he is done taking hydroxychloroquine

President Donald Trump previously pushed for the anti-malarial drug known as hydroxychloroquine as a treatment for coronavirus. Shortly after revealing that he is taking it, Trump recently revealed that he is done taking...

President Donald Trump says Republican Convention may be moved out of North Carolina

President Donald Trump is up for reelection and will highly likely go up against former vice president Joe Biden. As the season for both Republican and Democratic conventions draw closer, Trump has threatened North...

US President Donald Trump accuses Democrats of planning to rig November elections

As the elections in November draw near, many have assumed that President Donald Trump will be facing off with former vice president Joe Biden for the presidency. Following his threats made towards Michigan and Nevada...

Joe Biden makes first public appearance paying respects on Memorial Day

For weeks, presumptive Democratic nominee Joe Biden has been campaigning remotely and following the social distancing restrictions. After two months, the former vice president made his first public appearance by honoring...

Science

Aliens: Expert says China is making progress in searching for alien life

Space agencies all over the world are determined to search for alien life in upcoming studies and missions. One expert, in particular, says that among the countries that are keen on searching for extraterrestrials, China...

Aliens: Mud from Mars suggests Red Planet once had liquid water

Space exploration has given scientists and space agencies all over the world an opportunity to learn more about the neighboring planets and what lies beyond Earth, including the possibility of alien life. New research...

Black holes: Scientist says black holes could potentially make time travel possible

Time travel is generally known to be impossible, and a concept that only exists in fiction and pop culture. However, one scientist says that black holes may actually make it possible. What lies beyond a black hole...

Archaeologists discover mammoth graveyard under airport in Mexico

The most surprising discoveries could be found in the most unlikely places such as an airport. Archaeologists came across a major discovery when they unearthed a mammoth graveyard underneath an airport. A group of...

Technology

AirPods Studio with high-tech play/pause detection system reportedly entered production already

Much of the information from the Apple supply chain about AirPods recently is not about the third generation or the next AirPods Pro. Reports have been focused on an all-new production being dubbed as AirPods Studio, and...

iPhone 12 would not ship with free wired EarPods

The Whats in the Box corner for the iPhone 12 production page later on Apples official website is expected to look a little different later this year. A well-known industry insider reported that the tech giant is planning...

iPhone SE Plus: Is it the official name for the third iPhone SE iteration slated for a 2021 launch?

Some Apple fans were a little hesitant about immediately ordering the new iPhone SE when it launched last month. They were hoping that it would soon be followed by the unveiling of the iPhone SE Plus, however, it looks...

Tesla Cybertruck’s size can’t be scaled down, Elon Musk confirms

People who have pre-ordered the Cybertruck should no longer expect its dimensions to get any smaller once it enters production. Tesla CEO Elon Musk settles it and confirms they can no longer make the electric pickup...
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