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Simon Chadwick

Professor of Sports Enterprise, University of Salford

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon was the founding editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2025: a battle for glory against a backdrop of money and fashion

May 30, 2025 12:04 pm UTC| Insights & Views Sports

The 2025 mens Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournaments new format, involving more teams, more games...

Champions League final 2024: the romantic ideal of fan ownership meets the corporate reality of modern football

Jun 03, 2024 11:07 am UTC| Business Sports

The 2024 Uefa Champions League final could be described as the perfect match for football purists, with fan-owned Real Madrid against Borussia Dortmund, where supporters have a majority ownership stake. Unlike last years...

Afcon 2023: Africa’s diaspora footballers are boosting the continent’s game – but they are also creating challenges

Jan 30, 2024 07:03 am UTC| Insights & Views Sports

The Africa Cup of Nations (Afcon) is approaching its conclusion in Ivory Coast and speculation is rife about which team will be the ultimate winner. It could be one of the continents footballing heavyweights such as...

Saudi Arabia and sport: a strategic gamble aiming for economic, political and social goals

Mar 04, 2023 12:21 pm UTC| Sports Economy

Boxing purists may argue over the sporting value of a fight between a reality TV star and a former YouTube prankster. But the commercial value of the massively hyped event in February 2023 was clear for both the...

Pelé: a global superstar and cultural icon who put passion at the heart of soccer

Dec 30, 2022 10:19 am UTC| Sports

Pelé, soccers first global superstar, has died at the age of 82. To many fans, the Brazilian will be remembered as the best to have ever played the game. For others it goes further: He was the symbol of soccer...

World Cup 2022: who won the prize for 'soft power'?

Dec 19, 2022 16:25 pm UTC| Sports

After four weeks, 64 games and more than a decade of controversy, Argentina has won the Fifa mens World Cup in Qatar. And as Lionel Messi and his teammates celebrate victory over France, another competition has also...

World Cup 2022: Qatar's frantic countdown to a football tournament full of controversy

Oct 13, 2022 11:55 am UTC| Sports

When Denmark play at the mens Fifa World Cup in Qatar this winter, their shirts will mask the name and logo of their sponsor, the sportswear brand Hummel. One of the strips is all black, which Hummel described as the...

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Economy

China Factory Activity Slips in January as Weak Demand Weighs on Growth Outlook

Chinas factory activity contracted at the start of the year, highlighting persistent pressure from weak domestic demand despite continued policy support from Beijing. An official survey released on Saturday showed that...

U.S. Government Faces Brief Shutdown as Congress Delays Funding Deal

The United States government was on track for a partial shutdown early Saturday after Congress failed to finalize a funding agreement before the midnight deadline. Although the U.S. Senate ultimately passed a bipartisan...

Gold and Silver Prices Plunge as Trump Taps Kevin Warsh for Fed Chair

Gold and silver prices suffered a dramatic selloff on Friday after President Donald Trump nominated former Federal Reserve Governor Kevin Warsh to replace Jerome Powell as Fed chair, easing fears about the central banks...

Wall Street Slides as Warsh Fed Nomination, Hot Inflation, and Precious Metals Rout Shake Markets

Wall Street ended Friday on a weaker note as risk-off sentiment dominated trading, driven by hotter-than-expected U.S. inflation data, a dramatic sell-off in precious metals, and major political developments surrounding...

Asian Currencies Hold Firm as Dollar Rebounds on Fed Chair Nomination Hopes

Asian currencies traded in a narrow range on Friday as the U.S. dollar rebounded modestly from a near four-year low, following comments from U.S. President Donald Trump that he would announce his nominee for the next...

Politics

Venezuela Proposes Amnesty Law and Plans to Transform Helicoide Prison

Venezuelas interim president Delcy Rodríguez announced on Friday a proposed amnesty law aimed at releasing hundreds of prisoners and easing political tensions in the country. Speaking at an event held at the Supreme...

U.S. Approves Over $6.5 Billion in Military Sales to Israel Across Three Defense Contracts

The United States has approved more than $6.5 billion in potential military sales to Israel through three separate defense contracts, according to announcements released by the Pentagon on Friday. The approvals, granted by...

Syria-Kurdish Ceasefire Marks Historic Step Toward National Unity

The Syrian government and Kurdish-led forces have reached a landmark ceasefire agreement that sets out a phased integration of Kurdish fighters into state institutions, easing fears of a major military confrontation in...

Putin Envoy Kirill Dmitriev to Visit Miami for Talks With Trump Administration Officials

Russian President Vladimir Putins special envoy, Kirill Dmitriev, is expected to travel to Miami on Saturday for meetings with members of U.S. President Donald Trumps administration, according to two sources familiar with...

Kevin Warsh’s Fed Nomination Raises Questions Over Corporate Ties and U.S.–South Korea Trade Tensions

Kevin Warsh, President Donald Trumps nominee to lead the Federal Reserve, is drawing renewed scrutiny over his corporate affiliations as trade tensions between the United States and South Korea escalate. Warsh, a former...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate

Speculation around a potential Musk Inc has resurfaced as Elon Musks companiesSpaceX, Tesla, and xAIexplore closer ties amid rapid advances in artificial intelligence and automation. With SpaceX expected to go public later...

SpaceX Reports $8 Billion Profit as IPO Plans and Starlink Growth Fuel Valuation Buzz

SpaceX delivered a strong financial performance last year, generating an estimated $8 billion in profit on revenues between $15 billion and $16 billion, according to people familiar with the companys results. The figures,...

SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom

SpaceX has revised its Starlink privacy policy to allow customer data to be used for artificial intelligence training, a move that could significantly support Elon Musks broader AI ambitions. The policy change comes as...

Nvidia’s $100 Billion OpenAI Investment Faces Internal Doubts, Report Says

Nvidias ambitious plan to invest up to $100 billion in OpenAI, aimed at supporting the training and operation of next-generation artificial intelligence models, has reportedly hit a roadblock. According to a report...

Federal Judge Signals Possible Dismissal of xAI Lawsuit Against OpenAI

A U.S. federal judge has signaled she may dismiss a high-profile lawsuit filed by Elon Musks artificial intelligence startup, xAI, against rival OpenAI, dealing a potential setback to Musk in an escalating legal battle...