Associate professor, Montpellier Business School – UGEI
Franck Celhay est enseignant chercheur à Montpellier Business School. Diplômé en marketing (Doctorat, Université de Bordeaux) et en design graphique (Bachelor, Ecole Supérieure des Métiers Artistiques, Montpellier), il est responsable du cours "design graphique et communication des marques". Ses recherches portent sur le design graphique, la sémiotique, la communication des marques et le secteur vin.
Representations of women and brand positioning at Christian Dior
Oct 24, 2017 13:00 pm UTC| Insights & Views Business
This year marks the 70th anniversary of Christian Diors first fragrance for women. It thus seems a suitable moment to examine the representations of women conveyed by Dior perfumes. We performed a semiotic analysis of the...
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