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Rebecca Mardon

Lecturer in Marketing, Cardiff University

Rebecca is a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. She recieved her PhD from the University of Southampton and is a Fellow of the Higher Education Academy.

Rebecca's research explores emerging consumer behaviours in digital contexts. Her primary research interests are: 1) materiality and consumer-object relations, 2) consumer sociality online, and 3) digital marketing ethics. Rebecca's research has appeared in international peer-reviewed journals including the Journal of Marketing Management, the Journal of Consumer Culture, and the Journal of the Association for Consumer Research, amongst others.

Why doesn’t my digital music feel like ‘mine’? Three ways digital possessions reduce our sense of ownership

Apr 18, 2024 06:24 am UTC| Insights & Views Life

Our possessions the things we view as mine play an important role in our lives. Beyond their functionality, they can serve as poignant reminders of cherished memories. They can symbolise not only who we are, but also who...

YouTube's child viewers may struggle to recognise adverts in videos from 'virtual play dates'

Apr 01, 2019 17:21 pm UTC| Insights & Views Technology

YouTubes highest earning star in 2018 was a seven-year-old boy named Ryan. Thats right a child out-earned the likes of the infamous Logan Paul, video game vlogger PewDiePie, and even make-up mogul Jeffree Star. Between...

Could Snapchat’s biggest selling point now be its downfall?

Sep 21, 2017 14:11 pm UTC| Technology

When Snapchat launched in 2011, ephemerality was its unique selling point. Its self-destructing photo and video messages were a stark departure from established social media platforms, which encouraged users to construct...

Economy

Japan Executives Warn Weak Yen and Currency Volatility Threaten Economy

Japanese business leaders are raising concerns about the economic risks of a persistently weak yen and sharp currency fluctuations, even as exporters continue to benefit from favorable exchange rates. The warnings follow a...

Oil Prices Rise as Hormuz Reopening Remains Uncertain

Oil prices climbed on Monday as uncertainty over the reopening of the Strait of Hormuz kept supply concerns elevated, despite signs that Iran and Oman are nearing an agreement on new shipping lanes. Brent crude futures...

BOJ Signals Faster Rate Hikes as Inflation Risks Raise September Move Odds

Bank of Japan policymakers are increasingly concerned about inflation pressures, with several officials suggesting that interest rate hikes may need to come faster than financial markets currently expect, according to a...

US Yen Intervention Unlikely to Deliver Lasting Recovery, Yardeni Says

U.S. efforts to strengthen the Japanese yen may offer only temporary relief as Japans fiscal policies, wide interest-rate gap with the United States, and preference for a weaker currency continue to pressure the yen,...

Iran-Oman Near Strait of Hormuz Deal as Shipping Tensions Persist

Iran and Oman are nearing an agreement on shipping through the Strait of Hormuz, but Tehran says a bilateral deal alone will not be enough to fully reopen the critical global energy route. Iranian Foreign Minister Abbas...

Politics

Taiwan Tests Penghu Defense, Mobile Internet Limits in War Drills

Taiwans military conducted a simulated defense of the strategically important Penghu Islands on Monday as part of its annual Han Kuang military exercises, while authorities prepared to restrict mobile internet speeds in a...

Iran-Oman Hormuz Shipping Deal Nears Final Stage

Iran said Sunday that an agreement with Oman establishing new shipping lanes in the Strait of Hormuz is nearing completion, but Tehran stressed that the crucial waterway will remain closed until the United States meets...

Germany Warns of Daily Hybrid Warfare Threats

Germany is facing foreign hybrid warfare operations on a daily basis, Interior Minister Alexander Dobrindt has warned after authorities discovered an explosive-carrying drone at Leipzig/Halle Airport. Dobrindt said hostile...

ICE to Complete Nationwide Body Camera Rollout by End of August

U.S. Immigration and Customs Enforcement (ICE) will equip all officers and agents working in the field with body-worn cameras by the end of August, accelerating a nationwide rollout that was initially expected to take...

Joe Biden’s Prostate Cancer Has Spread Further, Hunter Biden Says

Former U.S. President Joe Bidens prostate cancer has spread beyond his bones and is causing significant pain, according to his son, Hunter Biden, who discussed his fathers health in a BBC interview. Speaking to the BBCs...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Nvidia Seen Beating Q2 Targets as Vera Rubin Cycle Begins

Nvidia (NVDA) could enter a multi-quarter growth cycle as shipments of its next-generation Vera Rubin AI chips begin, with BofA Global Research forecasting stronger-than-expected quarterly results and maintaining a bullish...

OpenAI Restricts Astra AI Over Cyberattack Risks

OpenAI has reportedly restricted parts of the development of its next-generation AI model, code-named Astra, after early evaluations indicated the system could potentially carry out sophisticated cyberattacks with limited...

Nvidia to Invest Up to $3 Billion in Blackstone-Backed Lancium

Nvidia is reportedly preparing to invest as much as $3 billion in Lancium, a Blackstone-backed power infrastructure developer involved in the Stargate artificial intelligence infrastructure initiative, as demand for...

Meta Ordered to Pay $567M Over Child Safety Violations in New Mexico

Meta Platforms Inc. has been ordered to pay $567 million into a fund designed to address harm to young people, in a major legal ruling involving child safety on Facebook and Instagram. Judge Bryan Biedscheid of New Mexicos...

Nintendo Shares Jump as Switch 2 Sales Boost Earnings

Nintendo shares surged nearly 5% on Friday after the Japanese gaming giant reported stronger-than-expected first-quarter earnings and upgraded its full-year financial outlook, supported by robust demand for the new Switch...