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Vivek Astvansh

Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

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Economy

Marcos Expresses Optimism on Coca-Cola’s $1 Billion Expansion Plans in the Philippines:

President Ferdinand Marcos Jr. welcomed the $1 billion expansion plans of the international beverage brand Coca-Cola in the Philippines. The Palace announced this development on Tuesday. Marcos engaged with Coca-Colas...

China’s doom loop: a dramatically smaller (and older) population could create a devastating global slowdown

China has announced that in 2023 its population declined from 1.4118 to 1.4097 billion people. Forecasting by the UN suggests Chinas population will dip to 1.313 billion by 2050 and then down to about 800 million by 2100....

The private sector housing experiment has failed: Ottawa must now step up on social housing

Politicians of all stripes say that housing affordability is a top priority. But few are saying much about social housing the kind thats needed for low-income households in greatest need of affordable rental...

Wholesale power prices are falling fast – but consumers will have to wait for relief. Here’s why

Wholesale power prices are falling steeply in Australia, following two years of surging prices after the Ukraine war triggered an energy crisis. New data shows annualised spot prices for power in Australias main grid fell...

Mortgage and inflation pain to ease, but only slowly: how 31 top economists see 2024

A panel of 31 leading economists assembled by The Conversation sees no cut in interest rates before the middle of this year, and only a slight cut by December, enough to trim just $55 per month off the cost of servicing a...

Politics

Disinformation threatens global elections – here’s how to fight back

With over half the worlds population heading to the polls in 2024, disinformation season is upon us and the warnings are dire. The World Economic Forum declared misinformation a top societal threat over the next two years...

Vladimir Putin’s history war where truth is the first casualty

The Kremlins decision to sanction several UK historians for their allegedly erroneous coverage of Russian history shows the extent to which Vladimir Putins regime is doubling down on its view of Ukraine as historically...

Doxing or in the public interest? Free speech, ‘cancelling’ and the ethics of the Jewish creatives’ WhatsApp group leak

The recent release of a leaked transcript of a private WhatsApp group for Jewish writers, artists, musicians and academics has stirred a controversy that has led to threats of violence, a family in hiding, and the...

Tasmania is going to an early election. Will the country’s last Liberal state be no more?

After months of speculation about an early election and a battle to keep minority government alive, Tasmanian Premier Jeremy Rockliff Australias last remaining Liberal Premier has called an election for March 23, three...

Who will be picked for vice president? Let’s discuss who’s qualified for the job

The November presidential election might seem far away, but its time for the veepstakes already. You know, that favorite game of pundits, politicos and political junkies who, every four years, obsess over the presidential...

Science

The brain is the most complicated object in the universe. This is the story of scientists’ quest to decode it – and read people’s minds

In the middle of 2023, a study conducted by the HuthLab at the University of Texas sent shockwaves through the realms of neuroscience and technology. For the first time, the thoughts and impressions of people unable to...

Synthetic human embryos let researchers study early development while sidestepping ethical and logistical hurdles

Embryonic development, also known as embryogenesis, is a cornerstone in understanding the origins of life. But studying this marvel of intricate and layered biological processes in people faces considerable challenges....

Genetic diseases: How scientists are working to make DNA repair (almost) a piece of cake

I have always been fascinated by genetics, a branch of biology that helps explain everything from the striking resemblance between different members of a family to the fact that strawberry plants are frost-resistant. Its...

Orbital resonance − the striking gravitational dance done by planets with aligning orbits

Planets orbit their parent stars while separated by enormous distances in our solar system, planets are like grains of sand in a region the size of a football field. The time that planets take to orbit their suns have no...

Why now is the time to address humanity’s impact on the moon

Humans have always looked at the sky, using the stars as navigation guides or for spiritual storytelling. Every human civilization has looked to the stars and used celestial movements to measure time and find...

Technology

Nintendo Switch 2 May Struggle to Match Xbox Series S Performance, Leak Suggests

Much has been said about the performance level anticipated for the Nintendo Switch 2 console, but a prominent leak suggests that the console will have difficulty matching the Xbox Series S. Leaker Casts Doubt on...

NXU Breakthrough: Cybertruck Charged at Non-Tesla Station with Universal Tech

NXU, an energy storage and electric vehicle provider, recently charged a Cybertruck at a non-Tesla DC rapid charging station using NACS. NXU Pioneers with First-Ever Third-Party NACS Charging of a Tesla...

Google to Remove Popular Indian Apps from Play Store for Policy Violations

Google LLC has warned that it will be forced to pull out at least 10 Indian apps from its Play Store due to non-compliance with its policies. Some apps affected may include the most popular ones in the country. Apps at...

OpenAI to Expand Board Amid Regulatory Challenges, Names New Members Soon

OpenAI, the maker of ChatGPT, is currently facing legal issues and regulatory scrutiny, and amid these troubles, it revealed its plan to appoint new board members. OpenAI is expected to name several new board members...
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