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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

India’s Investment Upgrade: A Historic Milestone for the "High-Quality EM" Narrative

SP Global has raised Indias sovereign credit rating to BBB from BBB-, with a Stable outlook, indicating the agencys first upward change for the country in 18 years. This major step increases Indias long-term rating one...

Asian Markets Rally as Oil Prices Tumble and Middle East Peace Hopes Emerge

Asian stock markets posted strong gains on Wednesday, driven by a sharp decline in oil prices and growing optimism over a potential diplomatic resolution in the Middle East. The broad-based rally swept across the region,...

Australia's Inflation Eases in February but Core Pressures Persist

Australias consumer inflation dipped slightly in February, though stubborn underlying price pressures are keeping the Reserve Bank of Australia cautious about cutting interest rates anytime soon. According to the latest...

Oil Prices Plunge Over 6% as Middle East Ceasefire Hopes Ease Supply Fears

Global oil prices dropped sharply on Wednesday during Asian trading hours, with Brent crude falling below the $100 per barrel mark for the first time in recent sessions. The steep selloff came after emerging signs of a...

Currency Markets Show Caution Amid U.S.-Iran Negotiations

Global currency markets displayed muted movement during early Asian trading on Wednesday, as investors remained cautious following conflicting signals surrounding U.S.-Iran peace negotiations. President Donald Trump...

Politics

Trump's Overhaul of American History: Museums, Monuments, and Cultural Institutions

Since returning to the White House, President Donald Trump has launched a sweeping campaign to reshape how American history is presented across cultural institutions, national parks, and public monuments. Framing his...

Pakistan's Diplomatic Rise: Mediating U.S.-Iran Peace Talks

Pakistan is emerging as a key global mediator in efforts to end the ongoing U.S.-Iran conflict, leveraging its unique position as a trusted contact for both Washington and Tehran. This diplomatic role could elevate...

US Accelerates Taiwan Arms Deliveries Amid Rising China Threat

Taiwans Defense Minister Wellington Koo confirmed Wednesday that the United States has expressed a strong sense of urgency in bolstering Taiwans military capabilities, with active efforts underway to resolve long-standing...

Trump Administration Settles Lawsuit Barring Federal Agencies from Pressuring Social Media Censorship

The Trump administration has reached a landmark settlement that prohibits three major federal agencies from coercing social media platforms into removing or suppressing constitutionally protected speech. The agreement,...

Cuba Receives Humanitarian Aid Convoy Amid U.S. Sanctions

Cuba welcomed a long-awaited shipment of international humanitarian aid on Tuesday, as activists from the global Nuestra America Convoy successfully delivered essential supplies to the island nation despite ongoing U.S....

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

SK Hynix Eyes Up to $14 Billion U.S. IPO to Fund AI Chip Expansion

South Korean memory chip giant SK Hynix has submitted a confidential filing for a U.S. stock market listing in 2026, with sources indicating the move could raise as much as $14 billion. The company intends to offer...

Meta Ties Executive Pay to Aggressive Stock Price Targets in Major Retention Push

Meta Platforms made a significant move this week by granting restricted stock units and stock options to several of its most senior leaders, including Chief Financial Officer Susan Li and Chief Technology Officer Andrew...

SpaceX IPO Filing Expected This Week as Valuation Could Surpass $75 Billion

Elon Musks SpaceX is reportedly moving closer to going public, with plans to submit its initial public offering prospectus to regulators as early as this week or next, according to a report by The Information citing a...

OpenAI Pulls the Plug on Sora, Ending $1 Billion Disney Partnership

OpenAI has officially shut down Sora, its AI-powered video generation tool, in a move that blindsided partners and staff alike and effectively ended a landmark deal with Walt Disney Co. The decision marks a major...

Golden Dome Missile Defense: Anduril and Palantir Join Forces on Trump's $185B Space Shield

Tech-forward defense companies Anduril Industries and Palantir Technologies are reportedly joining forces to develop critical software for the United States most ambitious missile defense initiative to date the Golden...