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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

China Temporarily Lifts Sanctions on U.S.-Linked Hanwha Ocean Subsidiaries

Chinas Ministry of Commerce announced on Monday that it will suspend sanctions on subsidiaries of South Koreas Hanwha Ocean Co. Ltd that have ties to the United States. The sanctions, originally imposed on October 14, are...

Gold Prices Surge Past $4,000 as Dollar Weakens and Fed Rate Cut Bets Rise

Gold prices soared in Asian trading on Monday, climbing back above the key $4,000 an ounce mark as the U.S. dollar weakened and investor attention turned to Congress progress toward ending the prolonged government...

FBI Chief Kash Patel Visits China Amid Fentanyl Crackdown and Renewed U.S.-China Cooperation

FBI Director Kash Patel made a discreet visit to Beijing last week to discuss the growing fentanyl crisis and broader law enforcement cooperation between the United States and China, according to sources familiar with the...

Historic Shutdown Nears End as Senate Advances Bipartisan Deal

Having reached its 41st day as of November 10, 2025, the U.S. government shutdown has broken records as the longest in American history, surpassing the 20182019 impasse. The lack of Congressional passage of funding for...

ASX Appoints Lucinda McCann as Chief Compliance Officer Amid Ongoing Overhaul

Australian Securities Exchange (ASX) Ltd has named Lucinda McCann as its new Chief Compliance Officer, effective immediately, as the exchange continues its multi-year effort to restore trust, stability, and efficiency. The...

Politics

Marco Rubio to Join G7 Foreign Ministers in Canada to Discuss Ukraine, Gaza, and Global Security

U.S. Secretary of State Marco Rubio is set to travel to Canadas Niagara region this week to attend the Group of Seven (G7) foreign ministers meeting, his office confirmed. The two-day summit, scheduled for Tuesday and...

Syrian President Ahmed al-Sharaa’s Historic White House Visit Marks New Era in U.S.-Syria Relations

Syrian President Ahmed al-Sharaas landmark meeting with U.S. President Donald Trump on Monday marks a remarkable turning point in global diplomacy and Syrias reemergence onto the international stage. The first-ever visit...

Nicolas Sarkozy Appeals for Jail Release After Five-Year Sentence Over Libyan Campaign Funds

Former French President Nicolas Sarkozy is seeking release from prison pending appeal after beginning a five-year jail sentence for conspiring to obtain illegal campaign funds from Libya. A Paris court is set to hear his...

China Temporarily Lifts Ban on Gallium, Germanium, and Antimony Exports to the U.S.

China has announced the suspension of its export ban on gallium, germanium, and antimony to the United States, a move expected to ease supply tensions in key industrial sectors. According to the Ministry of Commerce, the...

Japan’s PM Sanae Takaichi to Revamp Fiscal Policy, Easing Focus on Annual Budget Targets

Japans Prime Minister Sanae Takaichi announced a significant shift in fiscal policy, revealing plans to scrap the nations annual budget target in favor of a multi-year fiscal assessment. The move marks a departure from...

Science

Cogent Biosciences Soars 120% on Breakthrough Phase 3 Results for Bezuclastinib in GIST Treatment

Cogent Biosciences (NASDAQ: COGT) shares skyrocketed over 120% after the biotech company announced groundbreaking results from its Phase 3 PEAK trial evaluating bezuclastinib in combination with sunitinib for patients with...

Trump and Merck KGaA Partner to Slash IVF Drug Costs and Expand Fertility Coverage

U.S. President Donald Trump and German pharmaceutical company Merck KGaA have announced a groundbreaking deal aimed at lowering the cost of in-vitro fertilization (IVF) treatments while boosting access to fertility care in...

SpaceX’s Starship Completes 11th Test Flight, Paving Way for Moon and Mars Missions

SpaceX has successfully launched its 11th Starship rocket from Starbase, Texas, marking another milestone in Elon Musks ambitious plan to create a fully reusable spacecraft for missions to the Moon and Mars. The test...

FDA Adds Fatal Risk Warning to J&J and Legend Biotech’s Carvykti Cancer Therapy

The U.S. Food and Drug Administration (FDA) has updated the safety labeling for Carvykti, the multiple myeloma therapy developed by Johnson Johnson and Legend Biotech, to include a warning about a rare but potentially...

Trump Signs Executive Order to Boost AI Research in Childhood Cancer

U.S. President Donald Trump has signed an executive order aimed at expanding the use of artificial intelligence (AI) in pediatric cancer research. The order provides an additional $50 million in research grants to...

Technology

Rumble to Acquire Northern Data in $767 Million All-Stock Deal to Boost AI and Data Center Capabilities

Rumble Inc. (NASDAQ: RUM) announced plans to acquire German data center operator Northern Data AG (F: NB2) in an all-stock deal valued at approximately $767 million. The acquisition aims to expand Rumbles infrastructure...

TSMC Revenue Surges in October Amid Soaring Global AI Chip Demand

Taiwan Semiconductor Manufacturing Co. (NYSE:TSM), the worlds largest contract chipmaker, reported impressive revenue growth in October, underscoring the booming global demand for artificial intelligence (AI) chips. The...

Sam Altman Urges U.S. to Expand Chips Act Tax Credit for AI Growth

OpenAI CEO Sam Altman has renewed his call for the U.S. government to broaden the scope of the Chips Act tax credit, emphasizing the need to strengthen Americas position as a global leader in artificial intelligence....

Meta to Invest $600 Billion in U.S. AI Infrastructure and Job Growth

Meta Platforms has announced a massive $600 billion investment in U.S. infrastructure and job creation over the next three years, marking one of the largest corporate commitments in recent history. The tech giants primary...

Discover Not Games: The Biggest Gaming Platform Inside Telegram

Korean readers can instantly claim an exclusive in-game skin through Not Games on Telegram, available only in Korea. The reward can be accessed directly within Telegram via this dedicated link. Telegram is evolving from a...