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Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

Economy

India–US Trade Deal: Digital Tax Removal and $500 Billion Purchase Commitment Signal Major Policy Shift

India has agreed to remove its digital services tax and committed to purchasing more than $500 billion worth of American goods under a recent trade agreement with the United States, according to a White House fact sheet...

Asian Currencies Edge Higher as Dollar Retreats Ahead of Key U.S. Data

Most Asian currencies strengthened on Tuesday, tracking an overnight pullback in the U.S. dollar as its recent rebound lost momentum ahead of a busy week of key American economic data. While regional foreign exchange...

Japan Weighs Using Foreign Exchange Reserve Surplus to Fund Food Tax Cuts

Japans government is considering whether surplus funds from its massive foreign exchange reserves could be used to help finance planned cuts to the food sales tax, according to comments made Tuesday by Japanese Minister of...

Russia Condemns U.S. Sanctions as Cuba Faces Critical Fuel Crisis

Russia has warned that Cubas fuel situation has reached a critical point, blaming intensified U.S. sanctions for deepening the islands economic crisis and pledging continued solidarity with Havana and Caracas. Moscow also...

U.S. Stock Futures Steady as Investors Await Key Jobs and Inflation Data

U.S. stock futures were little changed on Monday evening as investors grew cautious ahead of key economic data releases later this week, following a mostly positive close on Wall Street. Futures tied to the SP 500 slipped...

Politics

Trump Administration Moves to Repeal EPA Climate Endangerment Finding

The administration of U.S. President Donald Trump is reportedly preparing to repeal a key Obama-era scientific determination that has long served as the legal foundation for federal regulation of greenhouse-gas emissions....

U.S. Issues New Shipping Guidance for Strait of Hormuz Amid Rising Iran Tensions

The United States has issued new guidance for commercial vessels navigating the Strait of Hormuz, one of the worlds most critical maritime chokepoints for global oil and gas shipments, as tensions persist between...

Hong Kong Leader Defends 20-Year Sentence for Jimmy Lai

Hong Kong Chief Executive John Lee said on Tuesday that media tycoon and prominent democracy campaigner Jimmy Lai deserved the 20-year prison sentence imposed by a court earlier this week, arguing that the punishment...

Trump Administration Plans Chip Tariff Exemptions for Big Tech Amid AI Data Center Push

The administration of U.S. President Donald Trump is reportedly planning to exempt major technology companies such as Amazon, Google, and Microsoft from upcoming tariffs on semiconductor chips, a move aimed at supporting...

U.S. Appeals Court Allows Trump Administration to End TPS for Honduras, Nepal, Nicaragua Migrants

A U.S. appeals court in California on Monday temporarily lifted a federal judges order that had blocked the Trump administration from ending Temporary Protected Status (TPS) for nearly 89,000 migrants from Honduras, Nepal...

Science

SpaceX Pivots Toward Moon City as Musk Reframes Long-Term Space Vision

SpaceX CEO Elon Musk has revealed a significant shift in the companys near-term space exploration strategy, announcing that SpaceX is now prioritizing the development of a self-growing city on the Moon rather than focusing...

SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates

Elon Musks SpaceX is shifting its near-term space exploration strategy, choosing to prioritize a return to the Moon before pursuing missions to Mars, according to a recent Wall Street Journal report citing sources familiar...

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Technology

Salesforce Workforce Reduction Affects Fewer Than 1,000 Roles Amid Ongoing Restructuring

Salesforce has reportedly reduced its workforce by fewer than 1,000 employees earlier this month, according to a Business Insider report published on Monday. The report cited a person familiar with the matter, though...

Alphabet Plans Rare 100-Year Sterling Bond to Fund AI Expansion

Alphabet is preparing to issue a rare 100-year sterling bond as part of a broader multi-currency debt offering, marking a notable move to expand its long-term borrowing strategy to support growing investments in artificial...

Amazon Explores AI Content Marketplace With Media Publishers

Amazon (NASDAQ: AMZN) is reportedly in discussions with media publishers about launching a new artificial intelligence content marketplace designed to connect news organizations and digital content creators with companies...

Taiwan Says Moving 40% of Semiconductor Production to the U.S. Is Impossible

Taiwan has firmly rejected calls from the United States to relocate a large portion of its semiconductor manufacturing capacity, with senior officials stressing that the islands chip industry cannot be uprooted. Taiwan...

Samsung Electronics Shares Jump on HBM4 Mass Production Report

Samsung Electronics shares surged on Monday following reports that the South Korean tech giant is set to begin mass production of its next-generation HBM4 memory chips, a key component in artificial intelligence hardware....