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Vivek Astvansh

Vivek Astvansh

Professor of Marketing and Data Science, Indiana University
Vivek Astvansh is a professor of marketing at the Kelley School of Business, Indiana University (IU). He is also an adjunct professor of data science at the Luddy School of Informatics, Computing, and Engineering, IU. In addition, he directs research at the Center for Education and Research in Retail, Kelley School, IU, is an affiliate of the Environmental Resilience Institute at IU, and a fellow of the Institute for Corporate Governance at the Kelley School, IU.

He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in the Production and Operations Management, the Manufacturing & Service Operations Management Journal, and the Harvard Business Review.

He teaches analytics. Prior to becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.

AI Revolution Series

Chatbots are on the rise, but customers still trust human agents more

Jul 06, 2025 12:16 pm UTC| Insights & Views Technology

Customers contact companies regularly to purchase products and services, inquire about orders, make payments and request returns. Until recently, the most common way for customers to contact companies was through phone...

Trump tariffs: What the president-elect’s rhetoric tells us about how Canada could be affected — again

Nov 12, 2024 05:53 am UTC| Insights & Views Economy

Donald Trump is known for his often outlandish rhetoric. The president-elect of the United States regularly makes public statements that are exaggerations, or vows to take action but fails to do so, which is not...

In the market for a car? Soon you’ll be able to buy a Hyundai on Amazon − and only a Hyundai

Jan 27, 2024 12:59 pm UTC| Business Insights & Views

This is the year you can finally buy a car on Amazon. Well, one kind. Eventually. On Nov. 16, 2023, at the Los Angeles Auto Show, Amazon and Hyundai made a big announcement: Starting sometime in 2024, a new pilot...

Tight budgets are making tipping a thorny issue this holiday season — here's how to manage it

Dec 11, 2023 06:52 am UTC| Life

With the holiday season upon us, many Canadians are reassessing their spending habits in the face of the countrys high cost of living. Canadians are projected to spend 11 per cent less this holiday season compared to...

The hidden risks of buy now, pay later: What shoppers need to know

Oct 16, 2023 09:11 am UTC| Business Economy

Buy now, pay later is a relatively new form of financial technology that allows consumers to purchase an item immediately and repay the balance at a later time in instalments. Unlike applying for a credit card, buy now,...

What are automotive 'over-the-air' updates? A marketing professor explains

Aug 03, 2022 00:55 am UTC| Business

Whenever automakers discover that a vehicle has a defect or does not comply with U.S. laws, they must notify the National Highway Traffic Safety Administration and mail a notice to each customer who owns or leases the...

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Economy

Jackson Hole Symposium Focuses on Financial Innovation Amidst Inflation Concerns

Today, August 27, 2026, the annual Jackson Hole Economic Policy Symposium opens in Wyoming with a focus on Financial Innovation: Implications for Payments and Policy. The conference will explore key topics including...

Asian Currencies Mixed as Dollar Holds Firm Ahead of Jackson Hole

Asian currencies traded mixed on Thursday as the U.S. dollar hovered near a one-week high, supported by hotter-than-expected U.S. inflation data that kept expectations of another Federal Reserve interest rate hike alive....

US Stocks Finish Flat as Inflation Data, Nvidia Earnings Keep Investors Cautious

U.S. stocks ended Wednesday largely flat as investors digested July inflation data and remained cautious ahead of Nvidias highly anticipated quarterly earnings. The SP 500 closed unchanged at 7,677.00, while the Nasdaq...

Japan Firms Ramp Up Yen Hedging as Currency Weakness Persists

Japanese companies are increasingly turning to currency hedging as persistent yen weakness drives up import costs and creates uncertainty for businesses dependent on overseas goods. Taku Ueno, CEO of Takara MC, which...

Oil Prices Fall as Middle East Ceasefire Hopes Rise

Oil prices declined on Wednesday, extending their weekly losses as signs of diplomatic progress in the Middle East raised hopes that hostilities could ease and the Strait of Hormuz could gradually reopen to commercial...

Politics

U.S. Probes Apex Logistics Over Nvidia AI Chip Shipments to China

The U.S. government is investigating Singapore-based Apex Logistics over allegations that the freight company helped transport Nvidia AI chips and computer systems to China despite U.S. export restrictions, Bloomberg...

Pentagon Eyes U.S. Troop Cuts in Europe Amid NATO Review

A Pentagon review of U.S. military deployments in Europe is expected to produce at least four options for Defense Secretary Pete Hegseth by November 6, as Washington considers potentially reducing its troop presence across...

Judge Rejects Minnesota Bid to Force ICE Agent Extradition

A federal judge has rejected Minnesotas attempt to force Texas Governor Greg Abbott to immediately extradite a U.S. Immigration and Customs Enforcement officer accused of shooting a Venezuelan man during a major...

U.S. Disrupts China-Linked Hacking Campaign Targeting Government Agencies

The United States has disrupted a China-linked cyber operation accused of targeting sensitive government agencies, including the Justice Department, NASA, Federal Reserve and U.S. Senate, authorities said Wednesday. The...

34 Australians Missing After Deadly Nepal Floods

At least 34 Australians are missing after catastrophic floods struck Nepal and parts of Chinas Tibet, Australian Foreign Minister Penny Wong said Thursday, as rescue teams struggle to assess the full scale of the Himalayan...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

OpenAI AI Agent Swarm Behind Hugging Face Hack

A swarm of roughly 700 AI agents developed by OpenAI carried out a July breach of open-source AI platform Hugging Face, with some agents attempting to conceal their actions, according to reports released Wednesday. The...

Meta Agrees to $18 Billion Settlement, Tightens Teen Social Media Rules

Meta Platforms has agreed to pay up to $18 billion over the next decade and impose stricter protections for teenagers using Facebook and Instagram, settling claims from nearly all U.S. states that its platforms were...

Nvidia Revenue Soars 106% as AI Demand Hits ‘Inflection Point’

Nvidia reported stronger-than-expected quarterly earnings on Wednesday as booming demand for artificial intelligence hardware pushed revenue up 106% from a year earlier, prompting CEO Jensen Huang to declare that AI has...

Salesforce Shares Surge as AI Demand Powers Q2 Earnings Beat

Salesforce Inc. (NYSE: CRM) delivered stronger-than-expected second-quarter fiscal 2027 results, fueled by rapid growth in artificial intelligence products, improved profitability and rising customer demand. Salesforce...

HP Stock Drops 9% Despite Q3 Earnings Beat and Raised 2026 Outlook

HP Inc. (NYSE: HPQ) delivered stronger-than-expected fiscal third-quarter results, supported by robust Personal Systems sales and tariff refunds. However, HP stock fell more than 9% in after-hours trading Wednesday as...
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