Assistant Professor of Marketing, Boise State University
Anne Hamby is an Assistant Professor of Marketing. Her research focuses on consumer psychology; specifically, how people understand and are persuaded by stories.

Take laughter, add tears − the secret recipe for the most-liked Super Bowl ads
Jan 11, 2024 03:34 am UTC| Business Sports
Viewers gravitate toward Super Bowl commercials that incorporate both happiness and sadness, our 2023 study shows. On the other hand, advertisements that blend happiness and fear turn people off. And people are...