Marriott Professor of Lodging Management, Penn State
Taste alone won't persuade Americans to swap out beef for plant-based burgers
May 09, 2021 09:00 am UTC| Insights & Views
The Research Brief is a short take about interesting academic work. The big idea Consumers are more likely to choose a plant-based meat substitute when the restaurants advertising highlights the social benefits of...
‘We have thousands of Modis’: the secret behind the BJP’s enduring success in India