Lecturer in Marketing, University of Stirling
To date, my research has focused on brand narratives, value-creation, arts marketing and cultural management, religious and spiritual consumption, macromarketing, institutional change and the legitimization of discourse and practice. As a Venezuelan national and having lived and worked in Brazil, I am interested in emerging markets and much of my work examines social and consumer phenomena from the Global South, including the rich context of religiosity. This context led to my most recent research funding (BA Leverhulme Small Research Grant), which allowed me to travel to Brazil in 2019 to explore the phenomenon of spirit possession. As well as specialising in arts marketing and religious/spiritual consumption, I also have a keen interest in Grounded Theory, Constructivism and introspective research methodologies, including autoethnography and the poetic method. I have already published my work in highly ranked ABS* journals, including the Academy of Management Journal (AMJ) and European Journal of Marketing (EJM), and regularly present my work at international marketing and management conferences. I am a full Fellow of the Higher Education Academy (UK).
Social distancing: how we overcome fear of one another to embrace a new normal
Jun 15, 2020 12:43 pm UTC| Insights & Views Life
For the last few months we have been living in a new and acute state of fear as COVID-19 has threatened and continues to threaten the globe. But living with the virus has also taught us new tricks, pushing us to come up...
The Alberta government is interfering in public sector bargaining on an unprecedented scale
Putin’s Russia: first arrests under new anti-LGBT laws mark new era of repression
Canada needs a national strategy for homeless refugee claimants