Assistant Professor of Marketing, York University, Canada
Ela Veresiu is an assistant professor of marketing at the Schulich School of Business (York University). Ela is an expert on marketing and consumer behavior with a focus on consumer diversity and inclusion. Her research has been published, among others, in the Journal of Consumer Research.
Does your weekly dinner routine revolve around ethnic cuisines? Have you tried taco Tuesdays, pho Fridays or spaghetti Saturdays? When eating out or ordering in, do you choose ethnic restaurants that offer delicious dishes...