Professor of Digital Marketing and Strategy, IMD Business School
A company's Digital Transformation is incomplete unless it learns to actively manage its Big Data and Analytics. As a result, smart firms are keen to understand where they stand and how they can benefit from the analytics revolution. Drawing from my own research and corporate interactions, I assist governments and organizations in developing strategies for their Big Data, Analytics and AI capabilities. I have extensive experience with Analytics driven transformations in various industries, such as Banking and Fintech, Retail, Automotive, Telecom and Pharma.
I believe that an active research background provides a strong foundation for addressing critical issues facing firms and I have always enjoyed conducting applied research that dovetails with these interests. My research has appeared in the top journals in the field, such as Journal of Marketing, Marketing Science, Journal of Consumer Culture, and the Journal of the Academy of Marketing Science, and has won several prestigious awards, including the Robert D. Buzzell Best Paper Award from the Marketing Science Institute and the MSI / H. Paul Root Award for the Best Paper in the Journal of Marketing (twice, in 2010 and 2015). My work has been extensively featured in several media outlets, such as CNN, Forbes, Bloomberg, The Economist, Fox News, Shanghai Daily and NPR.
Besides academic research, I am also involved in providing consulting services, keynote speeches and customized corporate seminars.
Ikea is celebrating its first anniversary of operating in India. Even though the company secured regulatory approval to enter the country in 2013, it took five years of effort and significant investment before the first...