Sessional Lecturer, Marketing, RMIT University
Sérgio Brodsky (L.LM, MBA) is a strategy consultant, expert in the intersection of brand communications, urbanization and culture. He is the Founder and Principal of strategy consultancy SURGE, Marketing lecturer at RMIT, Columnist and Editorial Board Advisor at Marketing Magazine, Columnist at The Fifth Estate, Chairman of the prestigious The Marketing Academy, alumni, and recipient of awards and honours in the marketing, media and advertising industry. Sérgio has led brand strategy engagements with P&G, Kraft Heinz, Absolut, HSBC, AUS Grand Prix Corporation, Fed Square, Seek, MYOB, Bupa and other global brands. He began his career as an IP lawyer and progressed as a high-tech military consultant before pivoting towards brand strategy, media and innovation, internationally.
How advertising can repurpose itself to serve cities in more sustainable ways
Jun 19, 2019 02:29 am UTC| Insights & Views Business
Noisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand communications significant carbon footprint and runaway consumption are...
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