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Nike and USA Gymnastics have announced an unprecedented sponsorship agreement, designating Nike as the sole apparel and footwear supplier for the national teams until the 2028 Los Angeles Olympics. This landmark deal, which also encompasses the 2024 Paris Summer Games, signifies Nike's faith in USA Gymnastics' renewed direction and potential.
Under the agreement, Nike will manufacture all sportswear and footwear for the USA Gymnastics National Teams. By 2025, the partnership will expand to include National Team leotards and competition apparel at international events and National Team camps – the first time the Swoosh will be seen on USA Gymnastics leotards.
This partnership is a major milestone, setting a new annual and total value record for USA Gymnastics. It reflects Nike's confidence and belief in the organization's progress and turnaround, according to Li Li Leung, USA Gymnastics' president.
Leung, who became the organization's fourth president in less than two years, expressed her gratitude for Nike's trust. She emphasized her commitment to creating a company dedicated to the health and safety of athletes while ensuring that all stakeholders feel supported and protected.
Nike's decision to deepen its relationship with USA Gymnastics shows the organization's progress and its athletes' potential to become crossover stars. This partnership aligns with Nike's vision of expanding sport for the next generation, as mentioned by Karie Conner, vice president and general manager of the North America Kids division at Nike Inc.
Beyond the Olympics, USA Gymnastics participates in numerous international events each year. These include World Championships, The World Games, Pan American Championships, World Cup events, and Gymnastics Team Trials.
This partnership aims to provide greater support to athletes and the gymnastics community. It fosters a culture of health, safety, and excellence where athletes can thrive in sport and life, as highlighted by USA Gymnastics' president and CEO, Li Li Leung.
Photo: Craig Lovelidge/Unsplash
