Starbucks is reportedly exploring strategic options for its China operations, including a potential stake sale, according to Bloomberg News. The global coffee giant has reached out to private equity firms, technology companies, and other potential investors as it evaluates its presence in one of its most critical international markets.
China is Starbucks’ second-largest market after the United States and a major driver of its global growth. However, slowing consumer demand, economic uncertainty, and rising competition from domestic coffee brands like Luckin Coffee have put pressure on the company’s long-term performance in the region. These factors may be prompting the company to reconsider its China strategy.
While the exact size of the potential stake under review is not confirmed, Starbucks’ willingness to consider selling a portion of its China business highlights a significant strategic shift. A partial sale could unlock capital, mitigate risks, and potentially bring in local partners to navigate the Chinese market more effectively.
The move comes as multinational companies reassess their positions in China due to regulatory challenges and geopolitical tensions. Starbucks has not made any official announcement, and a final decision has yet to be made.
Industry experts believe a stake sale could help Starbucks retain brand influence while gaining operational flexibility. Any deal would likely attract considerable interest from global investors seeking exposure to China’s coffee market, which remains one of the fastest-growing globally despite near-term headwinds.
Starbucks has over 6,800 stores across China and plans to expand to 9,000 by 2025. The outcome of this review could reshape its future footprint in the region and influence broader corporate strategies for foreign companies operating in China.


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