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In an ambitious collaboration, PUMA and fashion house Ottolinger have unveiled a groundbreaking collection that redefines the intersection of athleticism and speculative fiction. Dubbed "the faster you are, the more fun you have," this collection draws heavily on the adrenaline-fueled world of motorsport and the boundless imagination of science fiction to outfit adventurers for life's high-velocity challenges.
Powering Life's Adventures with Instinct
A press release noted that Ottolinger's creative vision for the collaboration places a premium on instinctual living in an imagined future where quick reflexes and fast-paced decisions dominate. Merging the high-octane energy of motorsports with the speculative technology of sci-fi, the PUMA x Ottolinger collection is designed not just to dress the modern-day explorer but to empower them through design intricacies that resonate with the core instincts of movement and speed.
A Harmonious Blend of Robotics and Athleticism
The collection, according to The Impression, stands out for its unique blend of sportswear and futuristic aesthetics. Optical illusions and metallic finishes adorn the clothing line, redefining traditional athletic wear with a nod to corporate ambition and robotic efficiency. The cyborg-inspired power suit prints, highlighted with metallic and vibrant red accents, bring a humanistic touch to the futuristic Longsleeve, Bodysuit, and Leggings, offering attire as suitable for the track as it is for the time ahead.
Accessories and Footwear from Tomorrow
Adding to the collection's appeal are the Mini Bag and the iconic Big Bag, presented in captivating colors that complement the attire's dynamic spirit. The footwear options, including the PUMA x Ottolinger Mostro Lo and Mostro Boot, mirror the collection's theme with innovative designs and splashes of red and neon, portraying speed and agility.
The Campaign: A Transformative Journey in Athens
The collection was brought to life in a stunning visual campaign shot in Athens, Greece, featuring Alva Claire. Navigating through a rapidly changing landscape on a special PUMA x Ottolinger motorcycle, Claire embodies the collection's essence, blending speed, functionality, and fun in the face of future challenges.
Available from April 25, 2024, online at ottolinger.com and from April 27 at select global retailers including Voo Store, Slam Jam, END. Clothing, and SSENSE, the PUMA x Ottolinger collection invites you on an exhilarating ride into the future of fashion.
Photo: Puma Newsroom
