Sports giant PUMA has announced it will release a commercial version of its experimental RE:SUEDE sneaker, dubbed the RE:SUEDE 2.0, marking a significant milestone in sustainable footwear. This announcement follows a successful two-year pilot project demonstrating the brand's commitment to innovating for a greener future.
According to Yahoo, the RE:SUEDE sneaker's experimental phase saw 500 pairs of the iconic Suede sneaker, reconstructed with compostable materials such as Zeology tanned suede, being worn and ultimately composted under specialized industrial conditions.
A Leap Towards Circularity
A press release noted that the launch of the RE:SUEDE 2.0 comes after meticulous testing and feedback from volunteers who participated in the experiment. These volunteers wore the sneakers for six months before returning them to PUMA for composting, providing invaluable insights that influenced the final commercial product. Starting April 22, 500 pairs of the RE:SUEDE 2.0 will be available for purchase on puma.com/eu and Zalando Plus, incorporating all lessons learned from the initial trial.
Anne-Laure Descours, PUMA's Chief Sourcing Officer, emphasized RE:SUEDE 2.0's role in the company's quest for sustainable footwear solutions, stating, "RE:SUEDE 2.0 is an important step towards finding viable end-of-life solutions for our footwear." PUMA's dedication to this endeavor is part of a broader strategy to innovate and establish infrastructure for scalable, long-term waste reduction solutions.
Rewards for Sustainability
To encourage the cycle of sustainability, customers who purchase RE:SUEDE 2.0 sneakers can return them once worn out for free composting in a specially equipped industrial process. In return, they'll receive a 20% discount on their next purchase, marrying the concept of customer engagement with environmental responsibility.
The RE:SUEDE project and RE:FIBRE, a novel polyester recycling program, are part of PUMA's Circular Lab initiative. This innovation hub, led by the company's experts, is at the forefront of crafting the future of PUMA's circularity programs. It aims to redefine how the company produces and moves towards a more circular business model, aligning with PUMA's FOREVER. BETTER. sustainability strategy for the upcoming years.
Photo: Puma Newsroom


OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026
Rio Tinto Shares Hit Record High After Ending Glencore Merger Talks
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment
Trump Threatens Stadium Deal Over Washington Commanders Name
Amazon Stock Rebounds After Earnings as $200B Capex Plan Sparks AI Spending Debate
Champions League final 2025: a battle for glory against a backdrop of money and fashion
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies
Trump’s U.S. Open Visit Delays Final, Fans Face Long Security Lines
Australia’s major sports codes are considered not-for-profits – is it time for them to pay up?
AMD Shares Slide Despite Earnings Beat as Cautious Revenue Outlook Weighs on Stock
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
SpaceX Pushes for Early Stock Index Inclusion Ahead of Potential Record-Breaking IPO
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day
Trump to Host UFC Event at White House on His 80th Birthday
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate 



