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McDonald's promotes COVID-19 vaccine through its new coffee cups design
McDonald's has taken a step to help the White House spread awareness and promote COVID-19 vaccination to the public. The fast-food giant is doing this by releasing its newly-designed coffee cups that will be used in its stores.
The move was made by McDonald’s as it became aware of the public’s hesitancy in getting the shot to protect themselves from the highly infectious virus that already claimed millions of people around the world.
Joining hands with the government for inoculation awareness
To encourage people to get vaccinated and help spread awareness about the life-saving shot, McDonald’s will be introducing its McCafe cups that were redesigned and installed with "We Can Do This" delivery seal stickers. The slogan came from the U.S. Department of Health and Human Services, and it was created to boost vaccine confidence.
The stickers, when scanned, will direct people to the vaccines.gov website so they can get more information about the COVID-19 vaccine. They can also make appointments in vaccination centers near their area, and safety protocols are also highlighted.
The new McDonald’s coffee cups will arrive in the restaurant outlets in July. The new McCafe packaging will be released throughout the U.S, and it will stay for several weeks until supply last. It was reported that the company printed a total of 50 million cups for this campaign.
"We all want to protect ourselves and our loved ones and be together with our communities again,” McDonald's USA vice president for global public policy and government relations, Genna Gent, said via press release. “McDonald's is excited to be doing our part for the people we serve, providing them with simple information that can help keep them safe."
She added, "This is a team effort and it takes all of us and we are proud to enter this partnership to provide trusted, independently verified information about COVID-19 vaccines to our customers in the nearly 14,000 communities we serve."
The government’s efforts for the citizens to voluntarily immunized
CNN Business reported that the government’s "We Can Do This" campaign was launched in March. This was done as it was observed that a growing number of Americans have become hesitant to get their shot and have protection from the coronavirus.
As proof, the outlet revealed that based on the Kaiser Family Foundation survey, 47% of the citizens who took part in the survey said that they will “wait and see” before deciding to be vaccinated. Around 39% said that a $200 incentive from their employer will make them avail of the vaccine. At this time, over 150 million individuals have already received their first dose of the vaccine.