Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links 
SpaceX Prioritizes Moon Mission Before Mars as Starship Development Accelerates 
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns 
Gold and Silver Prices Slide as Dollar Strength and Easing Tensions Weigh on Metals 
Asian Stocks Slip as Tech Rout Deepens, Japan Steadies Ahead of Election 
U.S.-India Trade Framework Signals Major Shift in Tariffs, Energy, and Supply Chains 
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off 
India–U.S. Interim Trade Pact Cuts Auto Tariffs but Leaves Tesla Out 
TSMC Eyes 3nm Chip Production in Japan with $17 Billion Kumamoto Investment 
Trump’s Inflation Claims Clash With Voters’ Cost-of-Living Reality 
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom 
Nvidia CEO Jensen Huang Says AI Investment Boom Is Just Beginning as NVDA Shares Surge 
Thailand Inflation Remains Negative for 10th Straight Month in January 
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering 
Instagram Outage Disrupts Thousands of U.S. Users 
Dow Hits 50,000 as U.S. Stocks Stage Strong Rebound Amid AI Volatility 
Mattel announced a new program where kids can return their Barbie dolls and old toys once they are done with them. In other words, the American toymaker is also getting into the recycling trend for a better world.
A step toward sustainability
As per CNN Business, Mattel will be recycling old toys made by the company. This will be carried out through its new program called the "Mattel PlayBack," which is created to get back and reuse materials in used toys for Mattel products that will be produced in the future.
The program is just one of the 76-year-old California-based company’s steps in its effort to develop a sustainability-focused future. Mattel already started using 100% recycled, recyclable or bio-based plastic materials in the manufacturing of its toys since it previously vowed to do so. And by 2030, it is hoping to achieve the use of full recycled materials for its entire range of items and packaging.
"We get to keep these valuable materials out of a landfill and have the opportunity to learn from the circular model," Mattel’s global chief of sustainability, Pamela Gill-Alabaster, told CNN Business. She added that the new program is one way that the firm is "taking to address the growing global waste challenge."
The toys and how to participate in the “Mattel PlayBack” scheme
The toymaker is launching the program with its top three toy brands that include Barbie, MEGA Toys, and Matchbox. For its other labels, they will eventually be added to the list in the coming months or years.
Initially, this will only be available in Canada and the U.S., but through its third-party partners, Mattel is opening a similar toy recycling program in the United Kingdom, Germany, and France. Those who have Mattel toys can simply go to the company’s website and print the shipping label for free.
The next step is to mail their used dolls, cars, and more back to Mattel. At the receiving station, the toys will be sorted and separated according to type. The company will then proceed to process and recycle them to create new toys.
Finally, for items made from materials that cannot be recycled or repurposed, they will be downcycled into other plastic products or turn them from waste to energy, USA Today reported.
