Royalties for Folgers Coffee's iconic jingle auctioned off for $90,500

The future royalties on the now-iconic "Real Snowy Morning" jingle used in Folgers Coffee’s TV and radio commercials for over 30 years were auctioned off for $90,500.

The auction by Royalty Exchange started with an opening bid of $63,000.

The winning bidder would take over the ownership of the songwriter's share of "public performance royalties" whenever it's played in a Folgers commercial, on TV, films, radio, or the internet.

According to the Royalty Exchange, the song has earned $38,164.19 in royalties in the past decade, with over $20,000 of those coming in during the past two years, and $11,746.52 in the past 12 months.

The jingle was written in 1984 by Leslie Pearl, a Pennsylvania-born singer-songwriter who had a semi-hit two years earlier with her song "If The Love Fits Wear It."

According to Folgers, the original jingle has been adapted into jazz, R&B, folk, country, gospel, Celtic, and acapella versions. It has also been covered by other artists, including Aretha Franklin.

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