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Hard Mtn Dew hasn't even been released yet but has already added a "surprise" fourth flavor, the Baja Blast, an alcoholic spin on the beloved Mtn Dew variety that began as a Taco Bell exclusive.
The initially announced flavors were Original, Black Cherry, and Watermelon.
All four flavors will be available as a 12-can variety pack to be launched next month in a limited number of states.
While now available outside of Taco Bell, Baja Blast is forever tied to the chain.
However, the Hard Baja Blast will not be available at Taco Bell, which for now would be exclusively offered via retail rollout.
Pepsi and Boston Beer announced that all All Hard Mtn Dew products will be caffeine-free, and will feature zero added sugar.
Interestingly, the president and CEO of Boston Beer, Dave Burwick, served as PepsiCo's chief marketer in 2004, when Baja Blast was created.
