
Adidas Strikes $1.2B Partnership Deal with Manchester United, Extending Decades-Long Collaboration
Aug 01, 2023 05:52 am UTC| Business Sports Economy
Adidas AG and Manchester United have inked a monumental $1.2 billion partnership deal, extending their iconic collaboration by another decade. This deal fortifies Adidas as the official kit supplier for Manchester United,...

Adidas, Puma Revive '70s 'Terrace' Styles: Outflanking Nike in Summer Shoe Wars?
Jul 27, 2023 10:07 am UTC| Economy Life Sports Business
Adidas and Puma, renowned German sportswear firms, are capitalizing on the growing global trend for vintage low-rise rubber-soled terrace sneakers, potentially outpacing Nike this summer. This resurgence, anchored in 1970s...

365 days to the Paris Olympics: could the mega-event clinch the gold medal of sustainability?
Jul 27, 2023 08:44 am UTC| Sports
Mega-events such as the Coachella Music Festival, the pilgrimages to Mecca and the World Cup have become increasingly prominent in contemporary times, yet we often neglect to consider the environmental impact of bringing...

Women's World Cup: five issues holding back the female game
Jul 27, 2023 08:18 am UTC| Sports
The 2023 Fifa Womens World Cup is probably the most highly-anticipated womens football tournament ever. Part of this hype and enthusiasm might suggest that womens football has finally made it and that catching up with the...

Adidas Reveals New Manchester United Away Jersey Inspired by Club Heritage for 23/24 Season
Jul 27, 2023 05:57 am UTC| Economy Sports Life Business
Adidas, the renowned sportswear giant, has introduced the new Manchester United Away jersey for the 23/24 season. This distinctive kit donned in a unique Green Night/Core White/Active Maroon color palette, merges the clubs...

Boss Steps into the Fast Lane: Formula 1 Ace Fernando Alonso Becomes New Brand Ambassador
Jul 25, 2023 08:46 am UTC| Economy Sports Business
Fernando Alonso, renowned Formula 1 driver for Aston Martin, accelerates into the fashion world, becoming the new brand ambassador for German fashion titan, Boss. This move extends Bosss existing partnership with Aston...

Megan Rapinoe Urged to Stand with Garment Workers in Campaign Against Nike
Jul 25, 2023 07:45 am UTC| Sports Economy Business
The FIFA Womens World Cup is now underway, providing a significant opportunity for labor activists to advocate for garment workers rights. Among them is Labour Behind the Label, a UK-based organization dedicated to labor...