LIV Golf: Sportwashing vs. the commercial value of public attention
Jun 23, 2022 07:15 am UTC| Sports
The LIV Golf Invitational Series held its first event recently at Centurion Club in St. Albans, England. LIV is a challenger to established tours in mens golf most notably the PGA Tour. Golfers have seemingly been...

Esports fantasy startup FanClash raises additional US$40 million to fund global expansion
Jun 22, 2022 23:35 pm UTC| Sports Technology Economy Business
Indian fantasy esports gaming startup FanClash raised US$40 million in fresh funding, which pushed the total amount it raised for its global expansion to $50.5 million. The Series B round was led by Alpha Wave Global,...

LA Angels and Washington Wizards lose out on sponsorships due to crypto crash
Jun 22, 2022 23:34 pm UTC| Sports Economy Business Digital Currency
MLBs Los Angeles Angels and the NBAs Washington Wizards have lost out on major sponsorship deals due to the downturn in cryptocurrency. According to reports, the Wizards agreement with an unnamed cryptocurrency company...

McLaren Racing to develop fully sustainable F1 car as part of green goals
Jun 22, 2022 23:28 pm UTC| Sports Nature Economy Business
McLaren Racing has detailed plans in its report to develop a fully circular sustainable Formula One car as part of efforts to halve its greenhouse gas (GHG) footprint by 2030 and achieve carbon next zero by 2040. The...

UFC inks deal making Australia's BTNature the official dairy product partner in China
Jun 21, 2022 23:44 pm UTC| Sports Economy Business
The Ultimate Fighting Championship (UFC) has inked a regional partnership deal that makes Australian company BTNature the official dairy product partner in China and will see the regional launch of co-branded milk powder...

Atletico Madrid makes considerable progress with various brands in stadium naming rights search
Jun 21, 2022 23:32 pm UTC| Sports Economy Business
Spanish soccer giants Atletico Madrid made considerable progress with various brands over a new naming rights partnership for the clubs stadium, with financial services company Allianz among the brands linked to a...

Budweiser, Michelob manufacturer to give up exclusive Super Bowl sponsorship after 2023
Jun 18, 2022 23:36 pm UTC| Sports Economy Business
Anheuser-Busch InBev (AB InBev), the maker of Budweiser, Bud Light, and Michelob Ultra, will not renew its exclusive sponsorship deal for the Super Bowl after next years event. Since 1989, AB InBev has sponsored the...
Fed Chair Warsh to Speak at Pivotal Jackson Hole Symposium Amidst Economic Headwinds