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The Ultimate Fighting Championship (UFC) has inked a regional partnership deal that makes Australian company BTNature the official dairy product partner in China and will see the regional launch of co-branded milk powder lines.
With a suite of other marketing rights included in the deal, BTNature will look to capitalize on the UFC's growing profile in China to market its products.
Boni Wang, president of BTNature China, said that in the field of dairy products, BTN and UFC share a common vision, and both parties strive to innovate and ensure excellent quality.
Wang added that combining world-class IP with a top-notch supply chain has resulted in a range of extraordinary products.
