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Simon Chadwick

Simon Chadwick

Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments

Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly

Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)

Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council

In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain

Champions League final 2022: the economic tactics that drive Liverpool and Real Madrid

May 28, 2022 11:50 am UTC| Sports

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also...

How Kanye West and Adidas are conquering the millennial market

Sep 27, 2016 13:33 pm UTC| Insights & Views Business

The word drop is now firmly lodged in my vocabulary after another day spent with a millennial waiting for a brand to release (or drop) its latest product. It involved watching the clock tick down to the moment of release,...

Social Media Revolution Series

Euro 2016 sponsors being ambushed on social media by 'unofficial' brands

Jul 01, 2016 23:45 pm UTC| Insights & Views Sports

While the nations at the UEFA Euro 2016 championships have done battle on the pitch, an equally intense battle has been taking place off it between brands that want tournament exposure. Sponsors such as Coca Cola,...

Euro 2016 could turn EU referendum result upside down

Jun 10, 2016 14:44 pm UTC| Insights & Views Sports Politics

When historians look back at the fact that the Euro 2016 group phase ended the day before the UKs Brexit vote on June 23, they will think it almost deliberately mischievous. These could turn out to be the finals where...

How not to run a football club

Apr 27, 2016 22:12 pm UTC| Insights & Views Sports

This season, of all seasons, it has been vital that clubs do not get relegated from the Premier League. At the start of next season, the Leagues recordbreaking new TV deal begins and clubs revenues are set to rocket as a...

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Economy

Bed Bath & Beyond appoints new CEO, ousts Mark Tritton as sales drop

Bed Bath Beyond announced the departure of its chief executive officer, Mark Tritton. The company hired a replacement as its sales continue to drop, and it is happening at a fast rate. Bed Bath Beyonds chief is being...

PSG taps Qatar Airways as new front-of-shirt sponsor

French soccer champions Paris Saint-Germain have inked a multi-year agreement with Qatar Airways as their new front-of-shirt sponsor. Since 2020, the state-owned airline of Qatar has paid the Ligue 1 team a reputed $5.2...

Mitchell & Ness apparel to produce apparel, headwear, accessories for all 32 NHL teams

The National Hockey League (NHL) has given lifestyle brand Mitchell Ness, the rights to produce licensed apparel, headwear and accessories for all 32 franchises. The NHLs current e-commerce connection with gear...

Toyota domestic output drops 28.5% due to chip shortage, parts crunch

Toyota Motor Corps domestic output dropped 28.5 percent to 144,204 vehicles in May from a year earlier, declining for the third straight month due to a global chip shortage and a parts supply crunch caused by Shanghais...

Sony launches Inzone brand to offer PC gaming gear, expand beyond PlayStation

Sony is launching its new Inzone brand that will offer PC gaming gear as it expands beyond its flagship PlayStation console to boost revenue from other sectors, including PC and mobile gaming. According to Grand View...

Politics

Joe Biden announces US military reinforcements in Europe

World leaders under the NATO alliance gathered this week for a summit in Madrid, where the ongoing war in Ukraine was on the main agenda. US President Joe Biden announced that there would be reinforcements of the US...

NATO announces invitation for FInland, Sweden to join alliance

In a major shift in security in Europe this week, the NATO alliance has officially extended an invitation for Finland and Sweden to join the military grouping. The invitation came as both countries broke their neutrality...

North Korea state media says joint drills between US, South Korea, Japan another step to establishing 'Asian NATO'

North Korea has criticized the joint military drills that the US, South Korea, and Japan are holding amidst the tensions in the peninsula that resulted from Pyongyangs repeated weapons tests. North Korean state media...

Afghanistan: No women at the national unity gathering, says Taliban acting deputy PM

The international community has raised concerns about the Talibans policies on women and girls since retaking control of Afghanistan in August last year. The insurgent groups acting deputy prime minister said no female...

Science

New S. Korean technology repairs car scratches through sunlight exposure

The Korea Research Institute of Chemical Technology has developed a new self-healing coating material that repairs car surface scratches through sunlight exposure. To change their chemical properties and make high...

Sea lettuce used as cow feed may lower marine ecosystem threat

A joint study conducted by a local feed manufacturer and Konkuk University showed that cows fed with a newly developed feed containing sea lettuce emitted 28 percent less methane gas than those who werent. Cows fed sea...

S. Korean scientists develop robot skin that senses tactile stimuli, self heals

A research team from the Korea Advanced Institute of Science and Technology (KAIST) has developed a robot skin that can sense external tactile stimuli and recover from injury when damaged. The newly developed robot skin...

Absolut enlists startup's help in developing fiber-based bottle cap

The Absolut Company is enlisting the help of Swedish start-up Blue Ocean Closures in developing a fiber-based closure cap for its Absolut Vodka bottle. The caps design uses a combination of sustainably sourced FSC fiber...

S. Korea to produce biodegradable plastic with seaweed

South Koreas Ministry of Oceans and Fisheries and a research team at Pohang University of Science and Technology will begin developing technology that uses marine plants to produce biodegradable plastic material. Among...

Technology

NBA to launch AR mobile in partnership with Pokémon Go developer Niantic

The NBA and its players association (NBPA) will launch an officially-licensed augmented reality (AR) mobile game dubbed the NBA All-World in partnership with Pokémon Go developer Niantic. With the help of user...

NBA invests in kids' TikTok-like social network Zigazoo

The National Basketball Association is investing in Zigazoo Inc., a TikTok-like app, as the kids social network gets more involved. Among Zigazoos investors are Serena Williams, Jimmy Kimmel, and the DAmelio...

Samsung acquires German OLED display firm Cynora for $300 million

Samsung Display Co. has purchased display company Cynora GmbH for about $300 million, gaining technology for organic light-emitting diode (OLED) screens. As part of the deal, Samsung acquired Cynoras intellectual...

‘Skull and Bones’ will reportedly launch on November 8

Ubisofts long-running project for the pirate-themed game Skull and Bones might be completed soon as a new leak suggests it is ready to be released later this year. Details about its launch and pre-order items recently...

Report: Samsung is developing a lower-priced foldable phone

Samsung is reportedly developing an entry-level foldable phone that will be sold at a much lower price than the latest Galaxy Z Fold and Galaxy Z Flip. But the device is not expected to enter the market until...
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