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Simon Chadwick
Simon Chadwick’s research and teaching interests lie in the areas of sponsorship, sport marketing and commercial strategy in sport, which means that his work covers a diverse range of subjects including football, motor racing, rugby, athlete endorsements, sports branding, fan behaviour, the Olympic Games, the Indian Premier League and Grand Slam tennis tournaments
Simon is editor of ‘Sport, Business and Management: An International Journal’ and is a former editor of the ‘International Journal of Sports Marketing and Sponsorship’. He continues to serve as an editorial board member for several other sport journals, and has authored and published more than 600 articles, conference papers and books on sport. His academic research has appeared in journals including Sloan Management Review, the Journal of Advertising Research, Thunderbird International Business Review, Management Decision, Marketing Review and Sport Marketing Quarterly
Simon has recently co-edited the books ‘Managing Football: An International Perspective’ (Elsevier) and ‘Sport Entrepreneurship: Theory and Practice’ (F.I.T.), and has also been co-editor of ‘The Business of Sport Management’ and ‘The Marketing of Sport’ (Financial Times Prentice Hall), and ‘International Cases in the Business of Sport’ (Elsevier)
Alongside his books, Chadwick has created a Sport Marketing talk series for Henry Stewart Publishing, is editor of a Sport Marketing book series for Butterworth-Heinemann, and is a visiting academic at IESE and Instituto de Empresa in Spain; the University of Paris, France; and the University of Pretoria in South Africa. Amongst his other research and consultancy activities, Simon has worked with numerous organisations involved in sport including Mastercard, Atletico Madrid, the International Tennis Federation, FC Barcelona, UEFA, the Qatar Olympic Committee, Tottenham Hotspur, Michelin Motorsport, Sport Business Group, The Economist and the British Council
In addition, Chadwick's views on sport are regularly covered by the media; he has been quoted more than 10,000 times in publications across the world including in the Wall Street Journal, the New York Times, Forbes, Time, the Financial Times, the Economist, Business Week, Der Spiegel, El Pais, Le Monde and China Daily. He also regularly appears on television, where he has commented on sport for broadcasters such as CNN, Bloomberg, Al Jazeera, the BBC, CNBC, Sky and CCTV. Simon is a member of a Qatari government sport think-tank; and he sits on the Advisory Board of StreetGames (an organisation which takes sport to disadvantaged communities). He has been identified by The Independent newspaper as being one of the top-10 business tweeters in the UK, and by The Times as being the “guru” of sport management in Britain
Champions League final 2022: the economic tactics that drive Liverpool and Real Madrid
May 28, 2022 11:50 am UTC| Sports
Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour two giants battling it out for one of the most prized trophies in the game. And regardless of the result, some will also...
How Kanye West and Adidas are conquering the millennial market
Sep 27, 2016 13:33 pm UTC| Insights & Views Business
The word drop is now firmly lodged in my vocabulary after another day spent with a millennial waiting for a brand to release (or drop) its latest product. It involved watching the clock tick down to the moment of release,...
Euro 2016 sponsors being ambushed on social media by 'unofficial' brands
Jul 01, 2016 23:45 pm UTC| Insights & Views Sports
While the nations at the UEFA Euro 2016 championships have done battle on the pitch, an equally intense battle has been taking place off it between brands that want tournament exposure. Sponsors such as Coca Cola,...
Euro 2016 could turn EU referendum result upside down
Jun 10, 2016 14:44 pm UTC| Insights & Views Sports Politics
When historians look back at the fact that the Euro 2016 group phase ended the day before the UKs Brexit vote on June 23, they will think it almost deliberately mischievous. These could turn out to be the finals where...
How not to run a football club
Apr 27, 2016 22:12 pm UTC| Insights & Views Sports
This season, of all seasons, it has been vital that clubs do not get relegated from the Premier League. At the start of next season, the Leagues recordbreaking new TV deal begins and clubs revenues are set to rocket as a...
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