Senior lecturer, Deakin Business School; Director, Centre for Organisational Health and Consumer Wellbeing, Deakin University
Paul Harrison, PhD, teaches, researches, consults and writes in the fields of health, essential services, public policy and economics through an examination of the psychology of emotional and rational behaviour, and the effect of marketing and advertising on consumer behaviour.
Paul is co-director of Deakin Business School's Centre for Organisational Health and Consumer Wellbeing, and is a senior lecturer and chair of the MBA consumer behaviour unit and lead lecturer for the MBA Marketing Management unit.
He is on a number of boards and committees, including past chair of the Asylum Seeker Resource Centre (ASRC), a director of Australia's Telecommunications Ombudsman (TIO) scheme, the consumer insights panel of the Essential Services Commission, and VicHealth's Social Marketing advisory group, and a Graduate of the Australian Institute of Company Directors.
Paul collaborates with individuals and organisations who wish to understand human decision making, particularly in relation to consumer behaviour, and macro-marketing issues. He travels frequently, and works on research and consulting projects with universities and other organisations in Europe, Asia and the US, and speaks frequently on major media, such as TV, radio, and print, in relation to consumer behaviour, and the psychology of consumption. His work has been published in a range of peer reviewed journals.
The psychology of Christmas shopping: how marketers nudge you to buy
Dec 15, 2017 08:16 am UTC| Insights & Views Business
Many people see marketing as a form of manipulation, particularly around Christmas and the other retail bonanzas: Easter, Valentines Day, Mothers Day and Fathers Day. But rather than simply trying to trick people, the...
Consumers don't understand smartphone contracts
Oct 04, 2016 07:36 am UTC| Insights & Views Law
Consumers are confident they understand the contract they sign when buying a smartphone, but our research shows they dont comprehend these documents very much at all. In fact the more information they are provided with the...
‘We have thousands of Modis’: the secret behind the BJP’s enduring success in India