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Colleen P. Kirk

Colleen P. Kirk

Assistant Professor of Marketing, New York Institute of Technology
My research centers on consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include the following: exploring how and when consumers' feelings of ownership lead to territorial responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies; narcissism in consumer behavior; and nonconscious processing and investor behavior. My work has appeared in top journals such as Journal of Consumer Research, Journal of Advertising Research, Entrepreneurship: Theory and Practice, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.

Pet owners want to be masters, not servants – which is why we value dogs more than cats

Apr 05, 2019 10:18 am UTC| Insights & Views Life

Cat videos may rule the internet, but dogs possess mastery of their owners hearts at least if spending is any guide. Dog owners spend US$240 a month caring for their pets, compared with $193 for cats, according to the...

Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership'

Nov 26, 2018 17:08 pm UTC| Insights & Views Business

Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad. Many people...

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Economy

U.S. Treasury yields plunge ahead of Fed monetary policy meeting

The U.S. Treasury yields plunged during Mondays afternoon session ahead of the Federal Reserves monetary policy meeting, scheduled to be held on September 18 by 18:00GMT amid an otherwise muted trading session that...

Australian bonds slump as positive U.S. data aid markets, easing trade tensions provide modest support

The Australian government bonds slumped during Asian trading session on Monday tracking a similar movement in the United States Treasuries on burgeoning hopes of a trade deal. Also, stronger-than-expected U.S. retail...

Australian bonds suffer tracking U.S. Treasuries on hopes of trade deal, softer auction demand

The Australian government bonds suffered during Asian trading session Friday tracking a similar movement in the United States Treasuries on burgeoning hopes of a trade deal amid softer demand at a 30-year auction. The...

USD/CNY seen to decline towards 7.0 as US-China Washington talks likely to achieve a breakthrough, says Scotiabank

The USD/CNY currency pair is expected to decline towards 7.0 as the US-China Washington talks are likely to achieve a breakthrough, particularly if considering USD/CNH trading at a discount to USD/CNY recently, according...

USD/INR likely to showcase supportive tone in near-term given prospects of further RBI cuts this year, says Commerzbank

The USD/INR currency pair is expected to showcase a supportive tone in the near-term given prospects of further interest rate cuts by the Reserve Bank of India (RBI) this year, according to the latest research report from...

Politics

John Legend tweets Melania Trump should praise Donald Trump more

The United States President Donald Trump has once again had a tweetstorm directed, this time, at John Legend and Chrissy Teigen. The All of Me singer responded by suggesting that POTUS might have calmed down if only the...

Donald Trump insists she loves Tiffany Trump

Over the past week, another member of Donald Trumps family made headlines following alleged explosive revelations from a fired White House staff. The United States Presidents daughter with Marla Maples, Tiffany Trump, is...

Netizens accuse Donald Trump of calling Melania Trump like a pet

A video that recently went viral online is not helping eliminate speculations on the marriage of United States President Donald Trump and First Lady Melania Trump. The gesture Mr. Trump made seemingly to call the attention...

New research shows vast majority of Hong Kong protesters support more radical tactics

Three months on, theres still no end in sight for the Hong Kong protest movement. What started as a demonstration against a bill to amend the citys extradition laws has now morphed into a broader movement challenging the...

In the Democrats' bitter race to find a candidate to beat Trump, might Elizabeth Warren hold the key?

Conservative former congressman Joe Walsh recently announced he would challenge Donald Trump for the Republican Partys 2020 Presidential nomination. Challenging an incumbent president is not new: both Gerald Ford and...

Science

Cancer cells naturally die in microgravity, scientist finds

The possibilities are endless when it comes to studying potential factors that could stop the growth of cancer cells. For one, a scientist based in Australia discovered that cancer cells naturally die when exposed to...

HIV cure study finds good results from a rare muscle illness

One of the greatest tasks of medical science experts today is finding a cure for the human immunodeficiency virus (HIV). While that has not been achieved yet, many studies have resulted in further understanding the...

Indonesian students treat cancer tumors on a mouse with a local plant

A couple of Indonesian high school students are catching worldwide attention after winning an international invention contest. They were awarded the gold medal for reportedly showing proof they were able to treat cancer on...

HIV suppression can be prolonged even without ART, study shows

There is not a complete cure found yet to eradicate HIV from a patient. But medical science has come a long way in developing other treatment strategies to suppress the virus. So even if it stays dormant in a patients...

An exoplanet within arm’s reach: the Earth

Exobiology is an exciting discipline. It is based simultaneously on the latest data from astrophysics, planetary geology and the origins of life on Earth, all of which are evolving as we continue to study them. It could be...

Technology

‘Cyberpunk 2077’ release date: Minor quests will be short but will be packing interesting lore.

Cyberpunk 2077 is being billed as one massive immersive experience. And among the factors that will contribute to that immersion is how well the quests and stories have been designed. To provide some insight on how the...

‘The Last of Us Part 2’ release date: Sequel excitement heats up as media event is only 10 days away

The Last of Us Part 2 media reveal is only 10 days away, and the gaming community is on the edge of its seat trying to contain the excitement that has reached fever pitch at this point. So far, Sony and Naughty Dog are...

‘GTA 6’ release date: Reddit post, account gets deleted after leak images blew up on the web

GTA 6 is one of the most speculated titles in the gaming community on account of its predecessor seeing massive success throughout its run. Just recently, the narrative surrounding it exploded once again after supposed...

HIV cure: Scientists see minor success in CRISPR-based study

Major strides in the field of HIV cure study have been reported this year alone by various groups of scientists from different parts of the world. The complete cure may not be available yet, but these promising results...

PlayStation 5’s another important component is the SSD

PlayStation 5 is billed as a next-generation console, and that means its specs and features are not mere upgrades from what is available now in the PS4 platform. The anticipated hardware components on PlayStation 5 make it...
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