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Colleen P. Kirk

Colleen P. Kirk

Assistant Professor of Marketing, New York Institute of Technology
My research centers on consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include the following: exploring how and when consumers' feelings of ownership lead to territorial responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies; narcissism in consumer behavior; and nonconscious processing and investor behavior. My work has appeared in top journals such as Journal of Consumer Research, Journal of Advertising Research, Entrepreneurship: Theory and Practice, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.

Pet owners want to be masters, not servants – which is why we value dogs more than cats

Apr 05, 2019 10:18 am UTC| Insights & Views Life

Cat videos may rule the internet, but dogs possess mastery of their owners hearts at least if spending is any guide. Dog owners spend US$240 a month caring for their pets, compared with $193 for cats, according to the...

Why do Black Friday shoppers throw punches over bargains? A marketing expert explains 'psychological ownership'

Nov 26, 2018 17:08 pm UTC| Insights & Views Business

Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad. Many people...

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Economy

U.S. Treasuries jump ahead of 10-year TIPS auction, initial jobless claims

The U.S. Treasuries jumped during Tuesdays afternoon session amid a muted trading session that witnessed data of little economic significance ahead of the countrys 10-year TIPS auction and initial jobless claims, scheduled...

German bunds surge despite better-than-expected January ZEW economic sentiment index

The German bunds surged during European trading session Tuesday even as the countrys ZEW economic sentiment index for the month of January, came in better than market expectations ahead of the European Central Banks (ECB)...

USD/CNY likely to face some upside for the time being, caution mood reckoned: Commerzbank

The USD/CNY currency pair is expected to see some further upside for USD/CNY for the time being, with a caution mood reckoned to stay on for a while, according to the latest research report from Commerzbank. The spread...

Australia’s ANZ-Roy Morgan consumer confidence continues forward march last week

Australias ANZ-Roy Morgan consumer confidence continued with its forward march, gaining 0.9 percent last week. This takes it back to where it was in mid-December. The financial and economic sub-indices were mixed, while...

Australia’s trend growth rate likely to be between 2-2.5 pct per year for the coming decade, says ANZ Research

Australias trend rate of growth for the coming decade is expected to be somewhere between 2.0 percent and 2.5 percent per year, lower than the estimates from the Australian Treasury and the Reserve Bank of Australia (RBA),...

Politics

Donald Trump: POTUS says he had Mar-a-Lago 'fumigated' after Roy Cohn's visit

The United States President Donald Trump is someone who is currently under heavy scrutiny. As if his impeachment trial and his current statements towards many figures is not enough, he recently stated that he had his...

Melania Trump shock: First Lady's son Barron's height a hot topic on social media

Not much is known about the youngest Trump sibling, Barron, other than being 13 years old and the only son of Melania and Donald Trump. However, his recent appearance had social media talking, noticing the drastic growth...

Melania Trump: First Lady loves to wear her engagement ring the most

The United States First Lady Melania Trump is known for always being well-dressed whenever she is seen in public, from her clothes to the jewelry she owns. But there is one piece of jewelry she is always seen wearing - her...

Melania Trump, Donald Trump divorce rumors: Will White House need a new FLOTUS if the first couple part ways?

Since Donald Trump announced that he was joining the presidential race in 2016, the media and the public became even more interested in his marital relationship with Melania Trump. That curiosity did not diminish after...

Science

Asteroids: Astronomers photograph potentially hazardous asteroid approaching Earth

Another asteroid appears to be on its way to Earth, and a group of astronomers managed to take photos of the space rock that is making its way towards the planets vicinity. Just like with all the other asteroids that have...

NASA: Agency releases photo of famous galaxy taken by the Hubble Space Telescope

The universe has a way of still amazing everyone with the stars and planets and various other phenomena that occur beyond the planet. Recently, NASA released a photo taken by the Hubble Space Telescope of what is perhaps...

Black hole with 70 solar masses may be a neutron star, expert says

Despite everything that is known about the space phenomenon known as a black hole, this still remains a mystery to scientists due to the endless discoveries made. Recently, some Chinese astronomers discovered a certain...

Asteroid warning: NASA keeps tabs on a giant asteroid hurtling towards Earth

Astronomers have once again spotted a giant asteroid making its way towards Earth. NASAs been keeping tabs on it, but the question is whether or not the asteroid would make an unannounced visit. The agencys asteroid...

Technology

‘The Sims 4’ could get snow and resort-themed content packs soon

While EA and Maxis often remain very secretive about the future updates on The Sims titles, Simmers are not entirely clueless. The developers are putting up surveys from time to time, asking players what they think about...

Sony Xperia 5 Plus release date likely to be announced at the MWC 2020

The Sony Xperia 5 Plus release date will likely be announced by the company next month. Reports say that the tech giant will be unveiling its new set of Xperia mobile devices at the MWC 2020. Sonys current flagship, the...

Nintendo Switch game updates: ‘BioShock Collection,’ ‘Dead or School,’ and 14 titles coming to the console

Nintendo Switch gamers have a lot to look forward to in the coming months ahead. Aside from 14 confirmed new games coming to the console for week 4 of January 2020, there are two rumored titles that might be arriving as...

‘Wasteland 3’ release date, gameplay: inXile’ upcoming role-playing game to introduce a few changes

With the Wasteland 3 release date just four months away, interest about the upcoming squad-based role-playing video game from inXile Entertainment is starting to pick up. Heres whats currently known about the highly...
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