Assistant Professor of Marketing, New York Institute of Technology
My research centers on consumer behavior, especially in the areas of psychological ownership, emotions, and decision-making. Specific areas of interest include the following: exploring how and when consumers' feelings of ownership lead to territorial responses; understanding how consumers come to feel a sense of ownership of intangible digital technologies; narcissism in consumer behavior; and nonconscious processing and investor behavior. My work has appeared in top journals such as Journal of Consumer Research, Journal of Advertising Research, Entrepreneurship: Theory and Practice, Journal of Behavioral and Experimental Economics, Journal of Brand Management, Journal of Marketing Theory and Practice, and Journal of Retailing and Consumer Services.
Pet owners want to be masters, not servants – which is why we value dogs more than cats
Apr 05, 2019 10:18 am UTC| Insights & Views Life
Cat videos may rule the internet, but dogs possess mastery of their owners hearts at least if spending is any guide. Dog owners spend US$240 a month caring for their pets, compared with $193 for cats, according to the...
Nov 26, 2018 17:08 pm UTC| Insights & Views Business
Black Friday, the most celebrated shopping day of the year, abounds with tales of fistfights over discounted televisions or even stampedes as consumers rush to get that low-priced sweater they saw in an ad. Many people...
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