Assistant Professor, Department of Journalism, Advertising and Media Studies, University of Wisconsin-Milwaukee
Xiaoxia Cao is an Assistant Professor, Department of Journalism, Advertising and Media Studies at the University of Wisconsin-Milwaukee. She teaches classes on and researches media effects, persuasion, media psychology, strategic communication and political communication. She has a doctorate from the University of Pennsylvania, a Master's degree from the University of Wisconsin–Milwaukee and a BA from Beijing University, P.R. China.
Do happy faces or sad faces raise more money? It depends
Jun 19, 2017 15:46 pm UTC| Insights & Views Life
To encourage giving, many charities that serve people in need use photos depicting either happy people or sad ones in their pitches. These pictures symbolize the people who will benefit from donations made in response to...
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