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Theo Tzanidis

Theo Tzanidis

Senior Lecturer in Digital Marketing, University of the West of Scotland
Theo Tzanidis is a Senior lecturer in Digital Marketing, a School Digital Media and Communications Lead and lecturing in Digital Marketing in the School of Business & Creative industries at UWS. He is also a Member of the Industry Advisory Board of the Digital Marketing Institute. Theo had launched and led UWS M.Sc. Digital Marketing programme, now a leading postgraduate programme in Scotland in its discipline.

Previously Theo has worked extensively with digital transformation consulting projects providing digital marketing automation, digital communications, digital enterprise & corporate transformation using Digital Social and Transformational Technologies. Theo has led previously digital transformation as Head of Marketing for a large construction company.

Theo is conducting research and consultancy projects in the new field of business and management (Digital Transformation) aiming to transform business by restructuring and digitising traditional business processes using novel technologies. He also works with projects that require the application of new technologies in non-business disciplines such as Health, Culture and Arts, Politics and Governance and the Third Sector. Theo Tzanidis pioneered a higher education digital transformation, using innovative new technologies. He co-Created, with Dr Matthew Frew, the accelerated and Immersive Education approach which was shortlisted for the 2018 Guardian, Herald and Pioneer Awards for the innovative application of VR/AR/Digital to embed technology and reshape how students are taught at UWS. He can be reached on LinkedIn here: https://www.linkedin.com/in/theotzanidis?originalSubdomain=uk.

Six big digital trends to watch in 2022

Jan 03, 2022 12:03 pm UTC| Technology

According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present. It was the year that...

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Economy

KFC Kenya will start sourcing potatoes from local producers amid fries shortage

KFC Kenya is set to start using potatoes from local farmers by the end of this year. The Nyandarua County Government in Kenya and Kentucky Fried Chicken held a meeting to look for ways that will allow the local potato...

Pepsi rolls out its first-ever donut in collaboration with Randy’s

Pepsi Cola announced the release of its first-ever donut in partnership with Randys. This new treat from the soft drink manufacturer will be available for a limited time, so fans must get them as soon as possible. As...

Chevron, Total energy companies withdrawing from Myanmar

Chevron and TotalEnergies are two of the leading energy and oil companies, and it was revealed late last week that both are pulling out of Myanmar. They made the decision to leave the country due to unrestrained human...

GM reportedly investing $6.5B and creating 4,000 new jobs at Michigan plants

General Motors is reportedly set to make an announcement, and it is about a major investment and incentive package that the state board is expected to approve next week. The investments worth around $6.5 billion are for...

Politics

Ivanka Trump accused of 'misleading financial statements' to federal government and Deutsche Bank

Donald Trumps daughter and White House adviser Ivanka Trump is now under even more legal scrutiny in the ongoing investigations into the Trump Organization. New York Attorney General Letitia James claimed in a court filing...

Afghanistan: Pentagon releases footage of Kabul drone strike

One of the criticized aspects of the US military withdrawal from Afghanistan was the drone strike that ended up killing civilians including children. The Pentagon has now made public the footage of the failed drone...

US House Majority Leader Steny Hoyer echoes Nancy Pelosi's stance on lawmakers trading stocks

One of the issues that have emerged in Congress is of its members trading stocks despite concerns of conflicts of interest. US House Majority Leader Steny Hoyer echoed the stance of House Speaker Nancy Pelosi, saying that...

Kamala Harris says administration will continue to fight to pass voting rights legislation following Senate vote

The recent Senate vote on voting rights did not succeed in advancing voting rights legislation in the chamber. US Vice President Kamala Harris said that the administration would continue to push for voting rights...

Science

S. Korean scientists develop protein absorbent that collects rare earth elements from steel slag

A Gwangju Institute of Science and Technology research team has developed a protein absorbent that can collect rare earth elements from steel slag, an industrial by-product. The research team succeeded in selectively...

DouxMatok and Blommer to produce chocolate products with less sugar by enhancing sweetness perception

Blommer Chocolate Co. has entered a commercial partnership with Israeli-based DouxMatok to produce and sell a portfolio of chocolate products with less sugar, made possible by enhancing the perception of...

Duke University study reveals gastrointestinal tract distinguishes between Coke Original and Coke Zero

Duke University researchers revealed that the gastrointestinal tract, and not the tongue, distinguishes between Coca-Cola Original and Coca-Cola Zero Sugar. According to their published study, neuropod cells in the...

Keio University doctors use iPS-derived cells to treat spinal cord injury

Keio University researchers have successfully transplanted into a patient with a severe spinal cord injury two million neural progenitor cells derived from other peoples iPS cells as part of a clinical study, offering hope...

Virtual moon landing experience offered at Tottori Sand Dunes

Tokyo-based Amulapo, Inc. is offering a tour at the Tottori Sand Dunes for experiencing a simulated landing on the lunar surface for up to 20 participants on Saturday nights until the end of March, during good...

Technology

Valve says Steam Deck will support games with Easy Anti-Cheat

The start of Steam Deck deliveries is expected to happen soon, and Valve has a new update for game developers that use Easy Anti-Cheat. The company says this progress should make it easier for developers to add support for...

‘Dark Souls’ PvP servers are offline as FromSoftware addresses RCE exploit

Over the last few days, avid Dark Souls players have likely stumbled upon the reported remote code execution (RCE) exploit. FromSoftware and Bandai Namco have finally addressed the issue and, due to the nature of this...

Samsung Galaxy S22 price leak hints the Ultra model’s lower RAM options

A new leak from a reliable source has debunked speculations that the Galaxy S22 series would be cheaper. While the starting prices for the upcoming models are unchanged, the biggest adjustment appears to be for the Ultra...

‘Gran Turismo 7’ may require nearly 90GB of storage space before the day one patch

Modern video games have been known to have large file sizes at launch, and it appears that the same can also be said for the upcoming Gran Turismo 7. The PlayStation-exclusive racing game is launching in a little over a...
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