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Theo Tzanidis

Senior Lecturer in Digital Marketing, University of the West of Scotland
Theo Tzanidis is a Senior lecturer in Digital Marketing, a School Digital Media and Communications Lead and lecturing in Digital Marketing in the School of Business & Creative industries at UWS. He is also a Member of the Industry Advisory Board of the Digital Marketing Institute. Theo had launched and led UWS M.Sc. Digital Marketing programme, now a leading postgraduate programme in Scotland in its discipline.

Previously Theo has worked extensively with digital transformation consulting projects providing digital marketing automation, digital communications, digital enterprise & corporate transformation using Digital Social and Transformational Technologies. Theo has led previously digital transformation as Head of Marketing for a large construction company.

Theo is conducting research and consultancy projects in the new field of business and management (Digital Transformation) aiming to transform business by restructuring and digitising traditional business processes using novel technologies. He also works with projects that require the application of new technologies in non-business disciplines such as Health, Culture and Arts, Politics and Governance and the Third Sector. Theo Tzanidis pioneered a higher education digital transformation, using innovative new technologies. He co-Created, with Dr Matthew Frew, the accelerated and Immersive Education approach which was shortlisted for the 2018 Guardian, Herald and Pioneer Awards for the innovative application of VR/AR/Digital to embed technology and reshape how students are taught at UWS. He can be reached on LinkedIn here: https://www.linkedin.com/in/theotzanidis?originalSubdomain=uk.

All the video games shortlisted for the 2023 Game Awards – reviewed by experts

Dec 05, 2023 05:37 am UTC| Entertainment Business

Six games have been shortlisted for the 2023 Game Awards the industrys equivalent of the Oscars. Our academics review the finalists ahead of the announcement of the winner on December 7. Marvels Spider-Man...

Six big digital trends to watch in 2022

Jan 03, 2022 12:03 pm UTC| Technology

According to recent McKinsey research, 2021 was a year of transformation: people, corporations and society began to look ahead to influencing their futures rather than just surviving the present. It was the year that...

Economy

The idea that US interest rates will stay higher for longer is probably wrong

The 0.4% rise in US consumer prices in March didnt look like headline news. It was the same as the February increase, and the year-on-year rise of 3.5% is still sharply down from 5% a year ago. All the same, this modest...

Impact of Iran-Israel conflict on Stocks, Gold and Bitcoin

Disclaimer: This is not investment advice. The information provided is for general purposes only. No information, materials, services and other content provided on this page constitute a solicitation, recommendation,...

Japan Posts 7.7% Growth in Machinery Orders

In a striking development that looks set to invigorate Japans economic prospects, a key gauge of capital spending in the country has seen its most significant jump in over a year. According to Cabinet Office data released...

Why Africa can be the beating heart of South Korea’s technology industry

Tshepo Ncube, Head: International Coverage and Bhavtik Vallabhjee, Head: Power, Utilities Infrastructure at Absa CIB reflect on their recent visit to South Korea, examining why investors in the region have their eyes set...

How cuts to marginal income tax could boost the UK’s stagnant economic growth

The British prime minister recently claimed the UK economy has turned a corner. Rishi Sunak said inflation figures were encouraging, and proclaimed that 2024 would be the year Britain bounces back. According to his...

Politics

US Commerce Secretary Asserts Huawei Chip Lag, Affirms Export Control Success

In an interview on CBS News 60 Minutes, Commerce Secretary Gina Raimondo stated that the latest Huawei Mate 60 Pro phones chip remains significantly behind U.S. technology despite being the most advanced from China. She...

Putin’s Russia: first arrests under new anti-LGBT laws mark new era of repression

Just over three decades after Russia decriminalised homosexuality in 1993, three people have been arrested and charged under the countrys harsh new anti-LGBT laws and could face ten years in prison for membership of an...

Nvidia RTX 4090D Embroiled in US-China Tech Rivalry; South Korea Navigates Chip Export Dilemma

The U.S. government has tightened export restrictions on high-performance semiconductor chips to China, including the Nvidia RTX 4090D, and is urging South Korea to enforce similar curbs, marking a significant escalation...

Canada needs a national strategy for homeless refugee claimants

One year after the federal government closed Roxham Road, refugee claims in Canada continue to increase: there were 143,785 in 2023 compared to 91,730 in 2022. The surprise announcement in March 2023 to modify Canadas...

Who will Trump pick as his running mate?

Being second in line for leadership of the most powerful country in the world is not an easy job. But for Mike Pence, vice president under Donald Trump, things were even harder than usual. As insurrectionists descended...

Science

Peter Higgs was one of the greats of particle physics. He transformed what we know about the building blocks of the universe

Peter Higgs, who gave his name to the subatomic particle known as the Higgs boson, has died aged 94. He was always a modest man, especially when considering that he was one of the greats of particle physics the area of...

Could a telescope ever see the beginning of time? An astronomer explains

The James Webb Space Telescope, or JWST for short, is one of the most advanced telescopes ever built. Planning for JWST began over 25 years ago, and construction efforts spanned over a decade. It was launched into space on...

US media coverage of new science less likely to mention researchers with African and East Asian names

When one Chinese national recently petitioned the U.S. Citizenship and Immigration Services to become a permanent resident, he thought his chances were pretty good. As an accomplished biologist, he figured that news...

If life exists on Jupiter’s moon Europa, scientists might soon be able to detect it

Europa is one of the largest of more than 90 moons in orbit around the planet Jupiter. It is also one of the best places to look for alien life. Often termed an ocean world by scientists, observations to date strongly...

Exploding stars are rare but emit torrents of radiation − if one happened close enough to Earth, it could threaten life on the planet

Stars like the Sun are remarkably constant. They vary in brightness by only 0.1% over years and decades, thanks to the fusion of hydrogen into helium that powers them. This process will keep the Sun shining steadily for...

Technology

Huawei Introduces Smart Driving Software Brand Qiankun

Huawei Technologies Co., Ltd. introduced its new smart driving software brand, Qiankun. The launch boosted Huaweis efforts to become a major name in the electric vehicle sector. Huaweis New Software Brand Huaweis new...

LG Energy Solution to Combat Infringement By Launching Licensing Business for Battery Patents

LG Energy Solution announced it will take a firm stance against companies that are infringing its battery patents. The South Korean battery maker said on Wednesday, April 24, that it will launch a new business for...

Binance Launches Meme Coin Giveaway as Whale Moves $53M Bitcoin

In a striking blend of events, Binance has rolled out a massive giveaway for meme coin traders, including SHIB and DOGE, on the same day a mega whale withdrew $53 million worth of Bitcoin, stirring market...

Tesla Teases Self-Driving App Amid Profit Slide, Plans Uber Rival

Tesla Inc. has unveiled plans for a self-driving ride-hailing app, aiming to rival Uber, even as its quarterly profits fall sharply amid slowing demand. The tech giant teased the app alongside a report of a 9%...

Hong Kong Cracks Down on Crypto Scams as FTX Claims Ignite Market Surge

Hong Kongs Securities and Futures Commission has warned against two crypto trading platforms, CBEX Group and Bitget Pro, over suspected fraudulent activities, just as the market sees a surge amid FTX bankruptcy...