Lecturer in Marketing, University of Leicester
I am an interpretative consumer researcher on a quest to expand knowledge on multicultural and interconnected marketplaces and understand their role in fostering societal engagement and well-being.
My interest in exploring cultural diversity within and across nations was spawned and nurtured by my experiences working and living in a number of countries, in continental Europe, Africa and in the USA.
I joined the University of Leicester (UK) in 2019, having previously been a Senior Lecturer at Coventry University (UK). I have completed my formative journey at the University of Texas at Austin (USA) as a Fulbright scholar, the University of Manchester (UK), as a European Social Fund grantee, and at the Bucharest Academy of Economics (Romania), which awarded me a Ph.D. in International Business in 2015. Prior to pursuing my doctoral studies, I have worked as a marketing specialist for multinational companies, as well as small enterprises.
My research has been published in outlets such as the Journal of Business Research, Research in Consumer Behavior and Consumption, Markets & Culture.
Thai food, living 'hygge'… What drives us to consume products from other cultures?
Oct 09, 2020 07:00 am UTC| Health
When was the last time you went out for a Thai meal, got items from the ethnic isle of a supermarket, wore a pashmina, or watched a foreign film? Many of us consume culturally-cued offerings, either recurrently or for...
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