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Paurav Shukla

Paurav Shukla

Professor of Marketing, University of Essex

Professor Shukla is Professor of Marketing at Essex Business School, and has previously worked with academic institutions including Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.

Professor Shukla is also a visiting professor at Aalto School of Economics (previously Helsinki School of Economics, Finland), Misr International University (Egypt) and teaches and trains regularly in other countries within US, EU, Asia and Middle East. Professor Shukla has directly taught students representing more than 60 nationalities and has been one of the pioneers in e-teaching methods.

His website, www.pauravshukla.com, provides free resources in the field of marketing. He is involved with academic institutions and corporate organizations including not for profit organizations in the capacity of trainer, consultant, advisor and board of directors.

Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing. He has published on these topics in wide range of outlets, including the Journal of Business Research, International Marketing Review, Journal of World Business, Information & Management, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Business & Industrial Marketing, Advances in Consumer Research, Journal of Entrepreneurship, Asian Journal of Business Research, Services Marketing Quarterly, Tourism Review, Marketing Intelligence and Planning, Journal of Consumer Marketing, Journal of Product & Brand Management, among others.

Big advertisers are boycotting Facebook but it's not enough to #StopHateforProfit – here's why

Aug 01, 2020 15:00 pm UTC| Technology

Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign. Started by civil...

Why Elon Musk should take Tesla private

Aug 13, 2018 14:21 pm UTC| Insights & Views Business

Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automakers initial public offering. The news immediately created a buzz in financial markets and Teslas share price...

How lab-made diamonds are stealing market share from natural ones

Nov 21, 2016 17:33 pm UTC| Insights & Views Business

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry but cracking the luxury...

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Economy

McDonald's Canada offers new Bacon' N Crispy Onion Quarter Pounder

McDonalds has begun offering the Bacon N Crispy Onion Quarter Pounder, only in Canada. The sandwich consists of a quarter-pound beef patty, hickory smoked bacon, crispy onions, a grilled onion sauce, cheese, ketchup,...

NBA to broadcast games in India via multiplatform deal with Viacom18

The National Basketball Association (NBA) inked a new multi-year broadcast partnership with Viacom18 to air its games across linear and streaming platforms in India. The Mumbai-based media group will cover the NBAs...

Chipotle Mexican Grill launches exclusive Cilantro Soap

Chipotle Mexican Grill is not just about food, and this was made evident when it announced another new item to its Chipotle Goods line. The latest addition was revealed to have been made after being inspired by a popular...

McDonald's Singapore adds Angus Mushroom Supreme, Sea Salt McFlurry to the menu

McDonalds Singapore just expanded its menu list with the addition of two new items. The restaurant chain was bringing back the Angus Mushroom Supreme burger sandwich and introduced an interesting dessert flavor McDonalds...

Burger King marking Whopper's 64th birthday by offering the iconic burger sandwich at its original price of 37¢

Burger Kings Whopper burger sandwich is turning 64 this year, and to mark the special day, the fast-food chain is offering a hard-to-resist deal to customers. It was announced that BK is throwing a birthday bash by selling...

Politics

Nancy Pelosi condemns Rep. Lauren Boebert's attacks against Rep. Ilhan Omar

The recent Islamophobic attacks that Colorado GOP Rep. Lauren Boebert made against Democratic Rep. Ilhan Omar have also led to internal squabbles in the House Republican caucus. House Speaker Nancy Pelosi blasted Boeberts...

Taliban criticizes UN for postponing decision on who would represent Afghanistan

The international community is still reluctant to acknowledge the Talibans government in Afghanistan following the withdrawal in August. The insurgent group recently criticized the United Nations for postponing its...

Melania Trump in talks to write memoir about life in White House

Former first lady Melania Trump has stayed out of the spotlight for much of the year since leaving Washington. The former first lady is also set to write a memoir about her time in the White House. Page Six reports that...

Joe Biden unveils new efforts against COVID-19 in the winter months

With a new variant threatening to spread in the US, President Joe Biden and his administration now brace for a possible new surge of cases, especially in the winter months. Biden is set to announce a new strategy to fight...

Science

New study shows drinking coffee, tea may reduce risk of dementia, stroke

Coffee and tea drinkers had lower risks of dementia and stroke, according to a study published in Plos Medicine in November 2021. This study involved 365,682 participants aged 50 to 74 years from the UK...

Doosan Robotics launches collaborative robot cafe

Doosan Robotics Co. has produced an unmanned modular robot cafe, which refers to a robot that can work with a human. The unmanned modular robot cafe is 1.8 meters wide, 1.59 meters long, and 1.85 meters high. Doosan...

Nissan to roll out unmanned vehicle for traversing the moon's surface

Nissan Motor Co. rolled out on Dec.2 an unmanned rover prototype to operate on the moon using its electric cars all-wheel-control technology to let it operate under harsh conditions. The Japan Aerospace Exploration...

S. Korean researchers find use for apple peel and crab apple as natural pigment

South Koreas Apple Use Research Institute has developed a reddish natural pigment extraction and recycling method using wasted apple peel and crab apples. Apple peel contains the reddish natural pigments called...

Pigeons consider safety, food availability in picking where to perch

Pigeons consider safety and food availability in picking where to perch, according to Keio University professor emeritus of animal behavior, Shigeru Watanabe. The finding could help cities manage pigeon...

Technology

Samsung Galaxy A73 could sport a 108MP main camera and launch in December

Renders allegedly showing the design of the upcoming Galaxy A73 surfaced recently, and it appears that Samsung is not planning a significant redesign. However, several notable changes in the technical specifications were...

Samsung Galaxy S21 FE will cost $699 in the US, report says

With the possibility of the Samsung Galaxy S21 FE launching in a month, more details about the anticipated mid-range phone have leaked once again. This time, the devices introductory price in the United States has been...

‘The Matrix Awakens’ movie tie-in could launch on PS5 soon

The highly anticipated sequel film The Matrix Resurrections will premiere in a few weeks, but that may not be the only thing that sci-fi fans should expect. A promotional image for The Matrix Awakens recently leaked, and...

EA eyes building a ‘Battlefield’ universe with interconnected stories and characters

EA announced major changes in some of its studios involved with the development of the Battlefield franchise. Aside from having a new leader in Respawn Entertainment, co-founder Vince Zampella, the company also teased at...
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