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Paurav Shukla

Professor of Marketing, University of Essex

Professor Shukla is Professor of Marketing at Essex Business School, and has previously worked with academic institutions including Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.

Professor Shukla is also a visiting professor at Aalto School of Economics (previously Helsinki School of Economics, Finland), Misr International University (Egypt) and teaches and trains regularly in other countries within US, EU, Asia and Middle East. Professor Shukla has directly taught students representing more than 60 nationalities and has been one of the pioneers in e-teaching methods.

His website, www.pauravshukla.com, provides free resources in the field of marketing. He is involved with academic institutions and corporate organizations including not for profit organizations in the capacity of trainer, consultant, advisor and board of directors.

Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing. He has published on these topics in wide range of outlets, including the Journal of Business Research, International Marketing Review, Journal of World Business, Information & Management, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Business & Industrial Marketing, Advances in Consumer Research, Journal of Entrepreneurship, Asian Journal of Business Research, Services Marketing Quarterly, Tourism Review, Marketing Intelligence and Planning, Journal of Consumer Marketing, Journal of Product & Brand Management, among others.

Why Elon Musk should take Tesla private

Aug 13, 2018 14:21 pm UTC| Insights & Views Business

Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automakers initial public offering. The news immediately created a buzz in financial markets and Teslas share price...

How lab-made diamonds are stealing market share from natural ones

Nov 21, 2016 17:33 pm UTC| Insights & Views Business

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry but cracking the luxury...

Economy

South Africa is missing out on fresh fruit export growth. What it needs to do

South Africas urgent need to create jobs requires that the country take advantage of opportunities in the global economy that it can convert into quick wins. The fruit industry presents such an opportunity. The countrys...

How to protect the NHS in a post-Brexit trade deal with the US

A US-UK trade deal is being negotiated, and drug prices are a key issue. Several US officials are demanding that foreign countries pay higher prices to US drug companies. The UK government is denying that drug prices will...

Market-led infrastructure may sound good but not if it short-changes the public

The privatisation of services in Australian cities has weakened public control of key infrastructure. This is likely to accelerate as governments look to market-led proposals to provide infrastructure. For nearly three...

Comeback city? Lessons from revitalising a diverse place like Dandenong

In the 1990s, central Dandenong in Melbournes southeast was in decline. But, over the past decade and a half, this trend has been halted and in some areas reversed. Our research has identified key elements in this...

Black Friday: a logistical nightmare that’s bad for the environment

Black Friday and the ensuing Cyber Monday are once again upon us. Billions will be spent trying to snag a bargain in the approach to Christmas. But as scrutiny turns to whether or not the deals on offer are genuine...

Politics

Michelle Obama did not favor the initial draft of Barack Obama's official portrait, artist reveals

It has been more than a year since the official portraits of Barack Obama and Michelle Obama were unveiled. However, a piece of interesting behind-the-scenes information was revealed on Monday by Kehinde Wiley, the artist...

Rick Perry's belief that Trump was chosen by God is shared by many in a fast-growing Christian movement

In a recent interview with Fox News, Secretary of Energy Rick Perry stated that Donald Trump was chosen by God to be president. He said throughout history God had picked imperfect people such as King David or Solomon to...

Melania Trump reportedly lives a floor above where Donald Trump is sleeping in the White House

There has been so much interest around the marital status of Melania Trump and Donald Trump. Though the first couple has maintained their relationship is going well, it never stopped reports that they are sleeping in...

Radio as a form of struggle: scenes from late colonial Angola

One August night in 1967 in the village of Mungo in central Angola, the local colonial administrator walked into a bar to buy cigarettes. As he entered, he noticed furtive gestures. The barman, Timoteo Chingualulo, turned...

Do politicians break their promises once in government? What the evidence says

The conventional wisdom holds that politicians cant be trusted to keep their promises, yet decades of research across numerous advanced democracies shows the opposite. In truth, political parties reliably carry out the...

Science

Geminids 2019 meteor shower to appear in the skies next week

Among the amazing phenomena that could be seen up in the sky is in the form of meteor showers. Many celestial being enthusiasts might look forward to the upcoming meteor shower by the Geminids next week. It is...

Asteroids: Meteorite crashes could be what formed tectonics on Earth

From what is known about meteors or asteroids, is that these rocks have been responsible for the extinction of the dinosaurs. However, experts say that these meteorite impacts could have been responsible for jump-starting...

NASA: 427-feet asteroid to skim Earth today

Many asteroids have been able to pass by Earth over the years, some getting a little closer than others. The latest asteroid that is reported by NASA to pass by the planet is going to do so today. NASAs asteroid...

Mars 2019: Living organisms can potentially survive and thrive in the Red Planet's conditions

Scientists and space agencies have long been studying and testing theories regarding the possibility of being able to survive on Mars. One scientist, in particular, made a discovery that can potentially hold the answer to...

NASA: Asteroid bigger than five double-decker buses to pass by Earth

Another asteroid is coming in within the vicinity of the Earth. NASA says that an asteroid larger than five double-decker buses is going to pass by the planet. Many asteroids have been spotted passing by the planet this...

Technology

‘PUBG Mobile’ v0.16.0 arrives on December 11 without Erangel 2.0

The 0.16.0 update is the most awaited content for PUBG Mobile right now. Luckily, gamers will no longer have to guess when the patch is arriving, but they should also not expect the Erangel 2.0 map to launch with...

iPhone 12 paves way for Touch ID’s return

Apples next premium line of smartphones, now widely dubbed as iPhone 12, is anticipated to be the highlight of a new decade for the tech industry. Apple fans will be more excited about it as several sources claim that the...

Why Pixelbook Go is not ‘Pixelbook 2’, Google explains

Many Chromebook fans were expecting Google to release a follow-up on its high-end product, Pixelbook, this year. It has been in the market for over two years now. But the company, instead, announced Pixelbook Go that it...

iOS 14 could no longer support iPhone 6S, 6S Plus

The range of compatibility of iOS 14 is one topic that Apple fans are most curious about, aside from its new features and stability improvements. Apple has yet to address this matter, but there are speculations that the...

iPhone SE 2 Plus without home button drops in early 2021

The previous months have been filled with reports about the anticipated release of iPhone SE 2. However, Apple now appears to have more plans for its more affordable smartphone lineup as iPhone SE 2 Plus is now predicted...