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Paurav Shukla

Professor of Marketing, University of Essex

Professor Shukla is Professor of Marketing at Essex Business School, and has previously worked with academic institutions including Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.

Professor Shukla is also a visiting professor at Aalto School of Economics (previously Helsinki School of Economics, Finland), Misr International University (Egypt) and teaches and trains regularly in other countries within US, EU, Asia and Middle East. Professor Shukla has directly taught students representing more than 60 nationalities and has been one of the pioneers in e-teaching methods.

His website, www.pauravshukla.com, provides free resources in the field of marketing. He is involved with academic institutions and corporate organizations including not for profit organizations in the capacity of trainer, consultant, advisor and board of directors.

Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing. He has published on these topics in wide range of outlets, including the Journal of Business Research, International Marketing Review, Journal of World Business, Information & Management, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Business & Industrial Marketing, Advances in Consumer Research, Journal of Entrepreneurship, Asian Journal of Business Research, Services Marketing Quarterly, Tourism Review, Marketing Intelligence and Planning, Journal of Consumer Marketing, Journal of Product & Brand Management, among others.

Why Elon Musk should take Tesla private

Aug 13, 2018 14:21 pm UTC| Insights & Views Business

Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automakers initial public offering. The news immediately created a buzz in financial markets and Teslas share price...

How lab-made diamonds are stealing market share from natural ones

Nov 21, 2016 17:33 pm UTC| Insights & Views Business

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry but cracking the luxury...

Economy

Carbon pricing works: the largest-ever study puts it beyond doubt

Putting a price on carbon should reduce emissions, because it makes dirty production processes more expensive than clean ones, right? Thats the economic theory. Stated baldly, its obvious, but there is perhaps a tiny...

China's railway trips decline 54% in first half

The China State Railway Group Co Ltd. recorded 818 million railway passenger trips across the country in the first half of 2020, which represents a 53.9 percent year-on-year decline. The company expects railway...

S. Korea airlines eye expanded routes to China to meet business demand

South Korea is seeking to increase the number of flights to China to 10 a week, to resume flights on three more routes on top of the four it already serves to meet travel demand from businessmen. Korean Air Lines Co.,...

Owners of multiple homes in S. Korea to be assessed with steeper taxes

South Korea will raise property ownership tax rates on people who own three or more homes from a range of 0.6 to 3.2 percent to a scope of 1.2 to 6 percent to curb housing prices. Companies with multiple homes will be...

Chinese banks asked to prepare for sharp increase in bad loans

Chinas financial regulator warned its banks to brace for a big jump in bad loans due to the pandemics effects, resulting in sharply slowing profit growth or profits decline. According to Chinas Banking and Insurance...

Politics

Donald Trump: POTUS' administration faces lawsuit from states for student visa policy

Donald Trump has been known for his policies against immigrants, one of the aspects that secured his victory in the 2016 elections. Following his administrations rules on student visas for international students, the...

Donald Trump: POTUS's niece Mary Trump released from temporary restraining order

Donald Trumps niece Mary Trump is set to publish her tell-all book about her relationship with the president, to which Trumps brother, Robert Trump, tried to stop publication by having a judge issue a temporary restraining...

Joe Biden's campaign criticizes Trump administration's attempt to discredit Dr. Anthony Fauci

For the past several months since the outbreak of coronavirus surged in the United States, many, including former vice president Joe Biden, have heeded the advice of the countrys top infectious disease expert Dr. Anthony...

Michelle Obama talks about the importance of girls' education in Girl Up Leadership Summit

Former first lady Michelle Obama was among the guest speakers at the 2020 Girl Up Leadership Summit that was held online on Monday. During the virtual summit, Michelle stressed the importance of girls education in a...

Melania Trump wears a mask while visiting DC women’s center

Melania Trump is one of the prominent figures in the White House who had previously advocated wearing a face cover in public. The first lady has rarely been seen wearing a mask during public appearances, but her recent...

Science

Archaeologists unearth remains of Poles murdered by Ukraine nationalists in 1945

World War II saw many insurgent groups that were not just fighting for and against Nazi Germany, but to purge dozens of people because of their ethnicity, such as the cleansing of Poles in German-occupied Poland and in...

Apollo 11 scientist reveals a mishap that led Neil Armstrong to land in another part of the moon

The Apollo 11 mission went down in history as the first time humans were able to set foot on the Moon. Neil Armstrong, Buzz Aldrin, and Michael Collins were the astronauts who made history in doing so. However, Apollo 11...

Asteroids: NASA to develop spacecraft to explore metal-rich space rock Psyche

The idea of asteroid mining has intrigued space agencies all over the world as space rocks are rich in elements or components that are slowly getting depleted on Earth. NASA is set to develop a spacecraft that can explore...

Planet Nine may be a primordial black hole, say astronomers

Since 2015, astronomers have tried to figure out whether or not the mysterious Planet Nine exists, having said to also be orbiting the Sun beyond the icy Pluto. A new theory suggests that Planet Nine may not actually be a...

Iron Age crime scene discovered by scientists amidst railway project

Many archaeological discoveries over time are known to have been made by accident. In this case, in the midst of construction of a railway, workers and scientists have unearthed what appears to be a crime scene dating back...

Technology

Tesla Model Y now cheaper by $3,000 but originally planned Standard Range is nixed

Tesla is changing its plans for the Model Y Standard Range variant. It was confirmed along with the announcement that, after roughly four months since its release, the electric SUV is now available at a discounted...

AirPods 3 would look more like AirPods Pro and could launch H1 2021

The second-generation of base-model AirPods has been in the market for more than a year now. However, it is not expected to have a successor, dubbed as AirPods 3, until next year. The good news coming from Apples supply...

Pixel 4a will have a 5G model but the announcement is moved to August, reports claim

Information leaks about the Google Pixel 4a keep changing almost every week. The most recent details that surfaced will excite and disappoint fans at the same time. A potential 5G model could be in the pipeline, but its...

‘NBA 2K21’: What version of the Mamba Forever Edition should players buy

Despite the NBA season 2019-20 getting delayed due to COVID-19, the basketball league has proceeded as usual in the virtual world. As a result, NBA 2K21 is now confirmed to be launched during its usual release window....

GoPro HERO8 Black is now an HD webcam through a free firmware update

Video conferences have become an important way to communicate while following safety guidelines amid a pandemic. It is then not surprising that GoPro adapts to these changes by making HERO8 Black an HD webcam for people...