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Paurav Shukla
Professor of Marketing, University of Essex
Professor Shukla is Professor of Marketing at Essex Business School, and has previously worked with academic institutions including Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.
Professor Shukla is also a visiting professor at Aalto School of Economics (previously Helsinki School of Economics, Finland), Misr International University (Egypt) and teaches and trains regularly in other countries within US, EU, Asia and Middle East. Professor Shukla has directly taught students representing more than 60 nationalities and has been one of the pioneers in e-teaching methods.
His website, www.pauravshukla.com, provides free resources in the field of marketing. He is involved with academic institutions and corporate organizations including not for profit organizations in the capacity of trainer, consultant, advisor and board of directors.
Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing. He has published on these topics in wide range of outlets, including the Journal of Business Research, International Marketing Review, Journal of World Business, Information & Management, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Business & Industrial Marketing, Advances in Consumer Research, Journal of Entrepreneurship, Asian Journal of Business Research, Services Marketing Quarterly, Tourism Review, Marketing Intelligence and Planning, Journal of Consumer Marketing, Journal of Product & Brand Management, among others.
Big advertisers are boycotting Facebook but it's not enough to #StopHateforProfit – here's why
Aug 01, 2020 15:00 pm UTC| Technology
Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign. Started by civil...
Why Elon Musk should take Tesla private
Aug 13, 2018 14:21 pm UTC| Insights & Views Business
Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automakers initial public offering. The news immediately created a buzz in financial markets and Teslas share price...
How lab-made diamonds are stealing market share from natural ones
Nov 21, 2016 17:33 pm UTC| Insights & Views Business
Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry but cracking the luxury...
Toyota halts Thai plants due to COVID-19 induced parts supply crunch
Wavve to air Olympics to catch up with Netflix in S.Korea
Crocs sues Walmart, 19 others for alleged trademark infringment
Volkswagen cuts prices for latest SUV to become accessible for S. Koreans
POSCO’s Q2 net profit surges 18 times on robust steel demand for cars, ships, construction
Liz Cheney doubles down support for select committee, blasts Kevin McCarthy
Kamala Harris meets with DACA recipients after federal court ruling in favor of repealing program
Capitol insurrection: Democratic Rep. says ex-POTUS Donald Trump should testify before 1/6 panel
Joe Biden reveals other world leaders ask him about US' standing in latest town hall
Hyundai Mobis develops brainwave analyzer to prevent drowsy driving
Osaka University ties up with town of Okoppe to turn cow poop into methanol using LEDs
Big bang: how we are trying to 'listen' to it – and the new physics it could unveil
S. Korean researchers reveal method of using fat insects in producing eco-friendly biodiesel
Nestlé, PepsiCo, and Suntory debut world’s first enzymatically recycled bottles
iPad Mini 6 could launch with mini-LED display
‘Dead Space Remake’ confirms there are no microtransactions planned
Oculus Quest 2 with 128GB storage could be underway
‘Genshin Impact’ is adding Aloy and Predator for free
‘Battlefield 2042’ features maps from three older games through the Battlefield Portal
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