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Luca Panzone

Lecturer in Consumer Behaviour, Newcastle University
I am a food economist lecturing in Consumer Behaviour at Newcastle University. I graduated in Food Science and Technology (BSc+MSc, University of Milan), and then specialised in Food Economics and Marketing (MSc+PhD, University of Reading). This is a rare combination of skills that allows me to fully understand the whole food supply chain.

My research interests focus on the analysis of social problems related to agriculture and food. In particular, I study the impact on environmental sustainability of food consumption in retail environments (primarily supermarkets), and explore what barriers prevent consumers to engage in sustainable consumption. I am interested on understanding the effect of people’s everyday food choices and shopping habits on the economy and the environment. In particular, I study why consumers do not engage in activities that they consider important, e.g., protecting the environment or their health. For instance, while most consumers believe that health and the environment are very important, very often their food choices are unhealthy or high in carbon footprint.

Along with understanding what drives consumer choices, I study ways in which consumers can be encouraged and motivated to make more sustainable choices or increase their consumption of sustainable food products, in this way helping to align behaviour with consumers’ more sustainable and healthy intentions. To do so, I design and test interventions based on marketing tools such as discounts or loyalty schemes, or on public policy tools such as taxes or `nudges’.

Four ways to reduce the carbon in your food basket

Jan 08, 2020 11:58 am UTC| Health

How does your food shop affect the planet? Well, think of it like this consuming just one egg emits between 260 and 330g of CO₂ to the atmosphere. Thats because before that egg can reach your plate, animal feed has to be...

Economy

Beyond the spin, beyond the handouts, here’s how to get a handle on what’s really happening on budget night

Three weeks from now, some of us will be presented with a mountain of budget papers, and just about all of us will get to hear about them on radio, TV or news websites on budget night. The quickest way to find out what...

Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility

Ivan Vladislavić is Johannesburgs literary linkman. He tells us, in the first pages of his new book, The Near North, that before cities were lit, first by gaslight and later electricity, people of means paid torchbearers...

Economist Chris Richardson on an ‘ugly’ inflation result and the coming budget

With Jim Chalmerss third budget on May 14, Australians will be looking for some more cost-of-living relief beyond the tax cuts although they have been warned extra measures will be modest. As this weeks consumer price...

Inflation is slowly falling, while student debt is climbing: 6 graphs that explain today’s CPI

Australias inflation rate has fallen for the fifth successive quarter, and its now less than half of what it was back in late 2022. The annual rate peaked at 7.8% in the December quarter of 2022 and is now just 3.6%, in...

The Mattei Plan: why Giorgia Meloni is looking to Africa

Since coming to power, Giorgia Melonis government has been remarkably orthodox in its foreign policy. Unwavering support for Ukraine, loyalty to the Atlantic Alliance and full participation in the European Union - these...

Politics

Labour can afford to be far more ambitious with its economic policies – voters are on board

To say that the Labour party is flying high in the polls is something of an understatement. But despite its consistent lead against the Tories, the opposition finds itself in a rather odd position: on the cusp of power but...

History for sale: what does South Africa’s struggle heritage mean after 30 years of democracy?

One of my favourite statues is the one of Nelson Mandela at the Sandton City shopping centre in Johannesburg. Larger than life, its oversized bronze shoes shimmer in the evening light, polished by the hands of many...

Sudan: civil war stretches into a second year with no end in sight

In the early hours of April 15 2023, the Rapid Support Forces (RSF) a Sudanese paramilitary force attacked the military airstrip in the town of Merowe and deployed troops across strategic locations in Sudans capital,...

Military conscription is returning to Europe, but is it really a more equal way of mobilising? What history tells us

The idea that conscription, defined as the compulsory enlistment of citizens for military service, can increase equality and instil a sense of solidarity that transcends traditional societal divides has echoed throughout...

The 50th anniversary of Portugal’s Carnation Revolution

Across Portugal, a number of photography exhibitions are currently on display that commemorate the ousting of the Estado Novo, the dictatorial, authoritarian and corporatist political regime that had ruled the country...

Science

A Nasa rover has reached a promising place to search for fossilised life on Mars

While we go about our daily lives on Earth, a nuclear-powered robot the size of a small car is trundling around Mars looking for fossils. Unlike its predecessor Curiosity, Nasas Perseverance rover is explicitly intended to...

The rising flood of space junk is a risk to us on Earth – and governments are on the hook

A piece of space junk recently crashed through the roof and floor of a mans home in Florida. Nasa later confirmed that the object had come from unwanted hardware released from the international space station. The 700g,...

Peter Higgs was one of the greats of particle physics. He transformed what we know about the building blocks of the universe

Peter Higgs, who gave his name to the subatomic particle known as the Higgs boson, has died aged 94. He was always a modest man, especially when considering that he was one of the greats of particle physics the area of...

Could a telescope ever see the beginning of time? An astronomer explains

The James Webb Space Telescope, or JWST for short, is one of the most advanced telescopes ever built. Planning for JWST began over 25 years ago, and construction efforts spanned over a decade. It was launched into space on...

US media coverage of new science less likely to mention researchers with African and East Asian names

When one Chinese national recently petitioned the U.S. Citizenship and Immigration Services to become a permanent resident, he thought his chances were pretty good. As an accomplished biologist, he figured that news...

Technology

BYD Profits Drop 47%, Tesla Launches Cybertruck Off-Road Guide Amid EV Price War

Amid a fierce EV price war in China, BYDs profits plummeted by 47% in the first quarter of 2024. This contrasts sharply with Teslas proactive approach, which includes releasing a detailed off-road guide for Cybertruck...

US Court Sets May Hearing for Terraform Labs, Do Kwon Remedies

On May 22, the U.S. District Court for the Southern District of New York is set to consider proposed financial remedies from Terraform Labs and its co-founder, Do Kwon, following a fraud verdict. The court will hear...

Bitcoin Traders Unfazed by 20% Drop: 'Pretty Ordinary Stuff'

As Bitcoin endures its fourth 20% correction in 12 months, dropping to $59,730, market veterans see it as nothing unusual. Leaders in the crypto industry, like Raoul Pal and Thomas Fahrer, reassure that such fluctuations...

Elon Musk Fires EV Supercharger Staff, Explains Reason for the Team’s Disbandment

Elon Musk disbanded Teslas EV Supercharger team amid company-wide layoffs affecting employees worldwide. The 52-year-old Tesla chief also terminated senior executives. The CEO demolished part of the unit responsible for...

Tesla Expands Semi Trials to Sysco After PepsiCo Success

Teslas Semi has once again exceeded expectations with food distribution giant Sysco, marking a significant step beyond its initial partnership with PepsiCo. Photographed in California, the Tesla Semis trial demonstrates...