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James Reade

Associate Professor of Economics, University of Reading
I am an Associate Professor and Head of the Department of Economics at the University of Reading.

My research is, broadly speaking, on applied econometrics, with a particular focus on sport. I have published research investigating a range of economic phenomena using sports data; for example, discrimination and market efficiency. Many aspects of labour market functioning (workplace productivity, the impact of immigration and changes in regulatory oversight) and managerial decisions can, and have been investigated. Sport also enables classic economic issues to be analysed within the context of sport, for example the demand for attendance at sport, and strategic decisions made on the field. Data on sport has been extensively collected for decades, even centuries, enabling economic history analyses over long periods of time, and studies of important periods of change in sports.

I'm a Scorecasting Economist, working with my colleague Carl Singleton to forecast scorelines for football matches. It's a bit of fun, but it also is providing interesting research offshoots too.

I'm also affiliated with the Programme for Economic Modelling (EMoD) at the Institute for New Economic Thinking at the Oxford Martin School and the Research Program in Forecasting at George Washington University.

Why England's Premier League should bail out the lower leagues

Oct 05, 2020 13:28 pm UTC| Sports

Uncertainty is what makes sports entertaining. If you always knew who was going to win a match, that would be boring. In the 1960s, an economist called Walter Neale said that the New York Yankees prayer should be: Oh Lord,...

Football returns in empty stadiums – research shows home advantage disappears

May 20, 2020 15:54 pm UTC| Business

For millions of football fans, weve had nothing but repeats to watch to get our fix in recent months. But starting from May 16, elite European football kicks off, courtesy of the German Bundesliga. But there will be a few...

In defence of footballers

Apr 13, 2020 15:26 pm UTC| Sports

This is going to be a difficult argument to win but as sports economists, we are going to try to convince you that footballers are in the right. Though the season has been suspended, footballers themselves are back in...

Bury FC: the economics of an English football club's collapse

Sep 02, 2019 23:23 pm UTC| Insights & Views Sports

Bury Football Club has been expelled from the English Football League after 125 years of membership due to unpaid debts. This is a seismic event in football history. It is the first time a club has been expelled from the...

Economy

RBA Raises Interest Rates by 25 Basis Points as Inflation Pressures Persist

The Reserve Bank of Australia (RBA) raised interest rates by 25 basis points on Tuesday, lifting its benchmark cash rate to 3.85% from 3.65%, in a move that was widely anticipated by markets. The decision reflects the...

US–India Trade Turbocharge: Stocks Poised to Ride the Export Wave

The new US-India trade agreement highlights businesses with significant US market exposure by lowering duties to 18% on Indian exports and providing zero-tariff access for US products. Where US revenue shares vary from 10%...

Japan’s Agricultural, Forestry and Fishery Exports Hit Record High in 2025 Despite Tariffs

Japans exports of agricultural, forestry and fishery products surged to a new all-time high in 2025, rising 12.8% year on year to 1.701 trillion yen (approximately $10.9 billion), according to the Ministry of Agriculture,...

China and Uruguay Strengthen Strategic Partnership Amid Shifting Global Order

China and Uruguay have reaffirmed their commitment to deeper cooperation, with Chinese President Xi Jinping calling on both countries to work together to promote an equal and orderly multipolar world and inclusive economic...

Taiwan Urges Stronger Trade Ties With Fellow Democracies, Rejects Economic Dependence on China

Taiwan should deepen trade and economic cooperation with fellow democracies rather than China, President Lai Ching-te said on Tuesday, outlining his administrations strategy to strengthen collaboration with the United...

Politics

Federal Judge Blocks Trump Administration Move to End TPS for Haitian Immigrants

A federal judge on Monday blocked the Trump administration from revoking Temporary Protected Status (TPS) for more than 350,000 Haitian immigrants living in the United States, preventing their potential deportation to a...

Trump Spoke With FBI Agents After Georgia Election Office Search, Report Says

U.S. President Donald Trump spoke directly with FBI agents one day after they searched an election office in Fulton County, Georgia, according to a report published by the New York Times on Monday. The report cited three...

Trump Calls for “Nationalizing” Voting, Drawing Backlash Over Election Authority

President Donald Trump sparked controversy after saying Republicans should nationalize and take over voting in at least 15 unspecified locations, repeating his long-standing and false claims that U.S. elections are plagued...

Japan Finance Minister Defends PM Takaichi’s Remarks on Weak Yen Benefits

Japans Finance Minister Satsuki Katayama on Tuesday defended Prime Minister Sanae Takaichis recent comments emphasizing the potential benefits of a weaker yen, saying the remarks were grounded in standard economic theory...

Trump Announces U.S.–India Trade Deal Cutting Tariffs, Boosting Markets and Energy Ties

U.S. President Donald Trump announced a major U.S.India trade deal on Monday that significantly reduces U.S. tariffs on Indian goods to 18% from a previous combined rate of 50%. The agreement, revealed after a phone call...

Science

NASA and SpaceX Target Crew-11 Undocking From ISS Amid Medical Concern

NASA has confirmed that the agency, in coordination with SpaceX, is targeting no earlier than 5 p.m. Eastern Time (2200 GMT) on Wednesday, January 14, for the undocking of the SpaceX Crew-11 mission from the International...

Neuralink Plans High-Volume Brain Implant Production and Fully Automated Surgery by 2026

Elon Musks brain-computer interface company Neuralink is preparing for a major expansion, announcing plans to begin high-volume production of its brain implant devices and transition to a fully automated surgical procedure...

Jared Isaacman Confirmed as NASA Administrator, Becomes 15th Leader of U.S. Space Agency

The U.S. Senate has officially confirmed billionaire private astronaut Jared Isaacman as the new NASA administrator, making him the 15th leader in the agencys history. The confirmation, which took place on Wednesday, marks...

Senate Sets December 8 Vote on Trump’s NASA Nominee Jared Isaacman

The U.S. Senate Commerce Committee announced it will vote on December 8 on President Donald Trumps renewed nomination of private astronaut and tech entrepreneur Jared Isaacman to lead NASA. Isaacman, known for his...

NASA Cuts Boeing Starliner Missions as SpaceX Pulls Ahead

NASA has significantly scaled back Boeings Starliner program after years of technical issues and delays, announcing that the next Starliner mission to the International Space Station (ISS) will fly without astronauts. The...

Technology

Elon Musk’s SpaceX Acquires xAI in Historic Deal Uniting Space and Artificial Intelligence

Elon Musk announced on Monday that SpaceX has acquired his artificial intelligence startup xAI in a landmark deal that brings together his ambitions in space exploration and advanced AI technology. The acquisition combines...

Google Cloud and Liberty Global Forge Strategic AI Partnership to Transform European Telecom Services

Google Cloud, one of Alphabets fastest-growing divisions, has entered into a five-year strategic partnership with Liberty Global aimed at accelerating the adoption of artificial intelligence and cloud technologies across...

Palantir Stock Jumps After Strong Q4 Earnings Beat and Upbeat 2026 Revenue Forecast

Palantir Technologies Inc (NASDAQ: PLTR) delivered a strong fourth-quarter earnings report, beating Wall Street expectations on both revenue and profit while issuing a significantly stronger-than-expected outlook for 2026....

Sam Altman Reaffirms OpenAI’s Long-Term Commitment to NVIDIA Amid Chip Report

OpenAI CEO Sam Altman has publicly reaffirmed the artificial intelligence companys strong relationship with NVIDIA Corporation (NASDAQ: NVDA), pushing back against recent reports suggesting dissatisfaction with the...

SoftBank and Intel Partner to Develop Next-Generation Memory Chips for AI Data Centers

SoftBank Corp (TYO:9434) has announced a strategic collaboration between its subsidiary Saimemory and Intel Corporation (NASDAQ: INTC) to develop a new class of advanced memory chip technology aimed at powering the next...