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James Reade

Associate Professor of Economics, University of Reading
I am an Associate Professor and Head of the Department of Economics at the University of Reading.

My research is, broadly speaking, on applied econometrics, with a particular focus on sport. I have published research investigating a range of economic phenomena using sports data; for example, discrimination and market efficiency. Many aspects of labour market functioning (workplace productivity, the impact of immigration and changes in regulatory oversight) and managerial decisions can, and have been investigated. Sport also enables classic economic issues to be analysed within the context of sport, for example the demand for attendance at sport, and strategic decisions made on the field. Data on sport has been extensively collected for decades, even centuries, enabling economic history analyses over long periods of time, and studies of important periods of change in sports.

I'm a Scorecasting Economist, working with my colleague Carl Singleton to forecast scorelines for football matches. It's a bit of fun, but it also is providing interesting research offshoots too.

I'm also affiliated with the Programme for Economic Modelling (EMoD) at the Institute for New Economic Thinking at the Oxford Martin School and the Research Program in Forecasting at George Washington University.

Why England's Premier League should bail out the lower leagues

Oct 05, 2020 13:28 pm UTC| Sports

Uncertainty is what makes sports entertaining. If you always knew who was going to win a match, that would be boring. In the 1960s, an economist called Walter Neale said that the New York Yankees prayer should be: Oh Lord,...

Football returns in empty stadiums – research shows home advantage disappears

May 20, 2020 15:54 pm UTC| Business

For millions of football fans, weve had nothing but repeats to watch to get our fix in recent months. But starting from May 16, elite European football kicks off, courtesy of the German Bundesliga. But there will be a few...

In defence of footballers

Apr 13, 2020 15:26 pm UTC| Sports

This is going to be a difficult argument to win but as sports economists, we are going to try to convince you that footballers are in the right. Though the season has been suspended, footballers themselves are back in...

Bury FC: the economics of an English football club's collapse

Sep 02, 2019 23:23 pm UTC| Insights & Views Sports

Bury Football Club has been expelled from the English Football League after 125 years of membership due to unpaid debts. This is a seismic event in football history. It is the first time a club has been expelled from the...

Economy

Asian Currencies Slip as Dollar Rebounds on Iran Sanctions

Asian currencies slipped on Tuesday as the U.S. dollar staged a modest rebound, with investors weighing expanded U.S. sanctions on Iran, elevated Treasury yields and upcoming Federal Reserve policy signals. The U.S. Dollar...

Asian Stocks Slip Ahead of Nvidia Earnings and US Inflation Data

Asian stocks mostly fell Tuesday as technology shares came under renewed pressure, while geopolitical uncertainty and upcoming U.S. economic data encouraged investors to reduce risk. The MSCI AC Asia Pacific index dropped...

Fed Chair Warsh to Speak at Pivotal Jackson Hole Symposium Amidst Economic Headwinds

With Federal Reserve Chair Kevin Warsh presenting the opening speech on August 28, the approaching Jackson Hole Economic Policy Symposium set for August 2729 promises to be a major event in world economics. Renowned for...

US-Canada Tariff War Escalates With 50% Auto Duties

The U.S.-Canada trade war has intensified since President Donald Trump returned to office in January 2025, disrupting decades of economic cooperation and hitting industries including steel, aluminum, automobiles, lumber...

Unitree Shares Plunge 45% After Blockbuster IPO, Raising China Tech Bubble Fears

Unitree shares have plunged about 45% from their post-IPO highs, raising concerns about a potential robotics stock bubble, retail investor losses and weaknesses in Chinas listing system. The Chinese humanoid robot maker...

Politics

Iran Vows Retaliation as U.S. Expands Sanctions Pressure

Iran has vowed to retaliate against expanded U.S. sanctions aimed at restricting Tehrans access to the global economy, while expressing confidence that major trading partners, including China and Russia, will resist...

UK, France Pledge Stronger Military Support for Ukraine

Britain and France pledged stronger military support for Ukraine on Monday, including faster air defence deliveries and access to classified missile technology, as Kyiv marked the 35th anniversary of its independence....

Pakistan, Iran Report Progress in Talks to End U.S.-Israeli War

Pakistan and Iran have reported significant progress in diplomatic talks aimed at preventing further escalation in the U.S.-Israeli war on Iran and finding a path toward a negotiated end to the conflict. Pakistans Interior...

New Zealand Labour Backs Social Media Ban for Under-16s

New Zealands main opposition Labour Party said Tuesday it will support a proposed social media ban for children under 16, giving Prime Minister Christopher Luxon a potential path to advance the legislation despite...

Netanyahu Says Iran Tried to Kill His Son

Israeli Prime Minister Benjamin Netanyahu said Monday that Iran attempted to assassinate one of his sons, adding another layer to heightened tensions between Israel and Tehran following months of conflict. Netanyahu made...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Luxshare Shares Rise as First-Half Profit Jumps 18%

Luxshare Precision Industry shares gained on Monday after the major Apple supplier reported strong first-half earnings and projected double-digit profit growth for the first nine months of the year, supported by expanding...

Nvidia Options Price in $280 Billion Earnings Swing

Nvidia options traders are preparing for a potentially massive market reaction when the AI chip giant reports second-quarter earnings on Wednesday, with derivatives pricing suggesting a roughly $280 billion shift in the...

SK Hynix Shares Fall as Workers Reject Wage Deal

SK Hynix shares declined on Tuesday after union members narrowly voted against a tentative wage agreement, forcing the South Korean chipmaker and its workers to return to negotiations over pay and performance incentives....

Trump Buys SpaceX Shares After Record IPO

President Donald Trump purchased between $15,001 and $50,000 worth of SpaceX shares on June 23, according to a financial disclosure signed on August 12 and released Friday. The SpaceX investment was one of more than 1,000...

Xiaomi Unveils Xring O3 Chip for Flagship Foldable Phone

Chinese smartphone giant Xiaomi unveiled its new Xring O3 processor on Monday, advancing its strategy to develop proprietary chips and reduce dependence on external semiconductor suppliers such as Qualcomm and MediaTek....