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Cristina Mateo Rebollo

Executive Director, IE School of Architecture and Design, IE University
Cristina Mateo is Executive Director at IE School of Architecture and Design. She is a specialist in urban ethnography, branding, communication, and E-Transformation & New Business Models.

Prior to joining IE, she was Head of Strategic Planning at Fundación Siglo, The Department of Culture and Tourism for Castile and Leon between 2011-2015. She was in charge of implementing the e- tourism strategy for the region, as well as an events´ and a partner building strategy & Revenue generation plan. She also contributed to the development of an ecosystem of online and offline services for the región.

She worked at Madrid City Council, for the International Strategy and Action Bureau, Madrid Global. Her work involved managing the city brand through a strategy of participation in large events such as the Olympics and World Expos. Prior to her position with the City of Madrid, she worked between 2002 and 2007 as marketing manager for Spain and Portugal at VisitBritain (Britain´s Tourism Board), leading the E-commerce strategy for income generation for VisitBritain.

In Madrid and London she worked for AT Kearmey, marchFirst and Razorfish managing the customer experience for transactional, information and service oriented portals, between the years 2000 and 2002.

Cristina Mateo trained as a journalist and holds a Ph.D. in Sociology, from Goldsmiths College, University of London and an Executive MBA specialised in E-business, from IE Business School. She lived in London for 12 years, where she gave university lectures on the topics of the media in Spain and Spanish contemporary culture. She has written extensively on culture consumption and the role of ethnic identity in a global city.

Are the tech giants taking over as your city leaders?

Dec 08, 2018 17:32 pm UTC| Insights & Views Technology

Global tech players such as Amazon, Google, Apple, Facebook, Amazon the so-called Big 4, or GAFA Airbnb and Tesla are redefining work, mobility, leisure and the everyday of how we live. Our cities are increasingly being...

Economy

Beyond the spin, beyond the handouts, here’s how to get a handle on what’s really happening on budget night

Three weeks from now, some of us will be presented with a mountain of budget papers, and just about all of us will get to hear about them on radio, TV or news websites on budget night. The quickest way to find out what...

Johannesburg in a time of darkness: Ivan Vladislavić’s new memoir reminds us of the city’s fragility

Ivan Vladislavić is Johannesburgs literary linkman. He tells us, in the first pages of his new book, The Near North, that before cities were lit, first by gaslight and later electricity, people of means paid torchbearers...

What if the Reserve Bank itself has been feeding inflation? An economist explains

Heres something for the board of the Reserve Bank of Australia to ponder as it meets next month to set interest rates. It has pushed up rates on 13 occasions since it began its attempt to restrain inflation in May...

China’s new world order: looking for clues from Xi’s recent meetings with foreign leaders

There is broad consensus that Chinese foreign policy has become more assertive and more centralised in the decade since Xi Jinping has ascended to the top of Chinas leadership. This has also meant that Chinese foreign...

How India’s economy has fared under ten years of Narendra Modi

More than 960 million Indians will head to the polls in the worlds biggest election between April 19 and early June. The ruling Bharatiya Janata Party (BJP), which is led by Prime Minister Narendra Modi, is seeking a third...

Politics

Labour can afford to be far more ambitious with its economic policies – voters are on board

To say that the Labour party is flying high in the polls is something of an understatement. But despite its consistent lead against the Tories, the opposition finds itself in a rather odd position: on the cusp of power but...

History for sale: what does South Africa’s struggle heritage mean after 30 years of democracy?

One of my favourite statues is the one of Nelson Mandela at the Sandton City shopping centre in Johannesburg. Larger than life, its oversized bronze shoes shimmer in the evening light, polished by the hands of many...

Sudan: civil war stretches into a second year with no end in sight

In the early hours of April 15 2023, the Rapid Support Forces (RSF) a Sudanese paramilitary force attacked the military airstrip in the town of Merowe and deployed troops across strategic locations in Sudans capital,...

Turkey’s suppression of the Kurdish political movement continues to fuel a deadly armed conflict

The world has 91 democracies and 88 autocracies. Yet 71% of the worlds population (some 5.7 billion people) are living under autocratic rule, a big jump from 48% ten years ago. This trend towards authoritarianism can...

Georgia is sliding towards autocracy after government moves to force through bill on ‘foreign agents’

Georgias ruling party attempted to pass a controversial bill on foreign agents in March 2023. The law would have required civil society groups and the media to register as being under foreign influence if they receive...

Science

A Nasa rover has reached a promising place to search for fossilised life on Mars

While we go about our daily lives on Earth, a nuclear-powered robot the size of a small car is trundling around Mars looking for fossils. Unlike its predecessor Curiosity, Nasas Perseverance rover is explicitly intended to...

The rising flood of space junk is a risk to us on Earth – and governments are on the hook

A piece of space junk recently crashed through the roof and floor of a mans home in Florida. Nasa later confirmed that the object had come from unwanted hardware released from the international space station. The 700g,...

Peter Higgs was one of the greats of particle physics. He transformed what we know about the building blocks of the universe

Peter Higgs, who gave his name to the subatomic particle known as the Higgs boson, has died aged 94. He was always a modest man, especially when considering that he was one of the greats of particle physics the area of...

Could a telescope ever see the beginning of time? An astronomer explains

The James Webb Space Telescope, or JWST for short, is one of the most advanced telescopes ever built. Planning for JWST began over 25 years ago, and construction efforts spanned over a decade. It was launched into space on...

US media coverage of new science less likely to mention researchers with African and East Asian names

When one Chinese national recently petitioned the U.S. Citizenship and Immigration Services to become a permanent resident, he thought his chances were pretty good. As an accomplished biologist, he figured that news...

Technology

Samsung Galaxy S24 FE Details Leak: Model Numbers, Name Uncovered

New leaks disclosing the Galaxy S24 FEs model numbers and official name have contributed to the series anticipation as Samsung advances the devices production. Leak Unveils Samsung Galaxy S24 FE Details Samsungs...

DeepL Unleashes AI-Powered Tool for Business Writing

DeepL is a translation service from Germany, and it announced on Friday, April 26, that it would launch a new tool called DeepL Write Pro. It is an AI-based writing assistant created to help businesses with their writing...

Arthur Hayes Predicts Major Bullish Crypto Market Recovery Signal From US Treasury Department

Arthur Hayes, co-founder of BitMEX, has identified a potential boost for the cryptocurrency and stock markets based on recent U.S. Treasury actions. These actions could inject substantial liquidity, fueling a bullish...

Tesla Cybertruck Spotted in Sydney Sparks Debate: Potential Australian Release?

As the Tesla Cybertruck makes unexpected appearances on the streets of Sydney, speculation swirls about its potential availability in Australia, despite previous doubts regarding its local launch. Tesla Cybertruck...

Hertz to Offload 30K EVs This Year, Deepens Cuts Amid Mounting Fleet Losses

In a recent financial revelation, Hertz disclosed continued losses from its electric vehicle (EV) investments, announcing plans to sell 30,000 EVs this year amid depreciating values and escalating maintenance...