Youngevity Launches Social Selling Web Platform to Leverage Social Media Marketing

SAN DIEGO, Calif., Jan. 10, 2018 -- Youngevity International Inc. (NASDAQ:YGYI),  a leading omni-direct lifestyle company,  has launched a new social selling website, designed to improve both the distributor and customer experience. It includes new business-building features such as on-line event creation, along with improved search functionality and localized international pricing. Available in both English and Spanish, the site is built on a foundation that enables fast and effective launches in new markets, a mobile responsive user experience, and reduced maintenance efforts.

Youngevity launched social selling with a pilot program in 2017 which exceeded expectations delivering $4 million of organic revenue over the course of the program.  The new platform is being launched across six countries including the United States, Canada, United Kingdom, Mexico, Australia, and New Zealand.  The company anticipates this new selling system will provide further differentiation as Youngevity expands its omni-direct sales and marketing systems.  With this new site, Youngevity aims to further capitalize on its burgeoning popularity.

“Social Selling has become an increasingly popular marketing tool that leverages various social media outlets such as Facebook, Instagram and other forms of media.  This launch is an important benchmark in our overall business strategy,” says Youngevity President and CFO, Dave Briskie. “We anticipate that this platform will contribute to our organic growth in 2018 and beyond.  We are forecasting hundreds of online socials selling events to take place each month.”

Visit Youngevitysocial.com to learn more.

About Youngevity International, Inc.                                    

Youngevity International, Inc. (NASDAQ:YGYI), is a leading omni-direct lifestyle company - offering a hybrid of the direct selling business model, that also offers e-commerce and the power of social selling.  Assembling a virtual Main Street of products and services under one corporate entity, Youngevity offers products from the six top selling retail categories:  health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewelry, as well as innovative services.  The Company was formed in the course of the summer 2011 merger of Youngevity Essential Life Sciences with Javalution® Coffee Company (now part of the company's food and beverage division). The resulting company became Youngevity International, Inc. in July 2013.  For investor information, please visit YGYI.com.  Be sure to like us on Facebook and follow us on Twitter.

Safe Harbor Statement
This release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," "encouraged" and similar expressions. The forward-looking statements contained in this press release include statements regarding the further differentiation the platform will provide  as Youngevity expands its omni-direct sales and marketing systems, the  anticipated contribution  to our organic growth in 2018 and beyond from this platform,  Youngevity further capitalizing on its burgeoning popularity and hundreds of online socials selling events forecasted to take place each month.   These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that that could cause actual results to differ materially from current expectations include, among others, the ability of the platform to perform as predicted and achieve desired results, and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2016 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

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