Novo Nordisk and Eli Lilly Cut Obesity Drug Prices in China as Competition Intensifies 
Vanda Pharmaceuticals Wins FDA Approval for New Motion Sickness Drug After Four Decades 
China’s LandSpace Takes Aim at SpaceX With Reusable Rocket Ambitions 
Applied Digital Stock Rises on AI Cloud Spinoff Plan and ChronoScale Launch 
BP’s Castrol Stake Sale Raises Debt Relief Hopes but Sparks Cash Flow Concerns 
Disney Agrees to $10 Million Settlement Over Child Privacy Violations on YouTube 
Winter Storm Disrupts Northeast Travel as Snow and Ice Blanket New York, New Jersey 
Elon Musk’s xAI Expands Supercomputer Infrastructure With Third Data Center to Boost AI Training Power 
SoftBank Completes $41 Billion OpenAI Investment in Historic AI Funding Round 
Star Entertainment Leadership Shake-Up Deepens as CFO and COO Exit Amid Ongoing Restructuring 
Australia’s Modern Gold Rush: Hobby Prospectors Flock to Victoria’s Golden Triangle 
Trump Administration Probes Corporate DEI Programs, Raising Questions for Google Stock 
China’s Iron Ore Buyer Pressures Mining Giants as New Supply Shifts Market Power 
Royalty Pharma Stock Rises After Acquiring Full Evrysdi Royalty Rights from PTC Therapeutics 
Leapmotor Targets 4 Million Annual EV Sales as Global Expansion Accelerates 
ByteDance Plans Massive AI Chip Spending Boost as Nvidia Demand Grows in China 
Boeing Secures Multi-Billion Dollar Defense Contracts for F-15IA Jets and E-4B Aircraft Support 
Using iAPPS as the Backbone, the New YSI.com Seen As Leader in Biotechnology Space
BURLINGTON, Mass., March 08, 2016 -- Bridgeline Digital, Inc. (NASDAQ:BLIN), today announced that YSI.com, built on the iAPPS Digital Engagement Platform, has received three industry awards for the innovative digital experience it delivers.
The new website received accolades from the Interactive Media Council, recognizing it for Outstanding Achievement in the Biotechnology category. The site was also recognized as the Best Biotechnology Website from the Web Marketing Association and received a Silver in the Biotech category from the prestigious iNova Awards.
“When we built this website, we were aiming to revamp our entire digital experience, making sure people came to us for all things related to environmental monitoring – from news and information to products,” Patrick Higgins, Digital Marketing Manager at YSI said. “We never set out to set such a shining example for the industry but are pleased that we did.”
The site stands out in the Biotechnology space, incorporating a rich, integrated social media strategy, eCommerce capabilities and a focused content marketing effort. And, the results speak for themselves: Standard engagement metrics have increased by upwards of 30%, customers are returning more frequently and spending more time with the site.
“We were so excited to see YSI.com get the kind of industry recognition it deserves,” Ari Kahn, COO at Bridgeline Digital said. “They are using the iAPPS Digital Marketing Platform to its fullest and really taking advantage of the amazing experiences it can deliver.”
About YSI Inc.
YSI Inc. works with professionals to develop water monitoring solutions for our planet's natural resources. Whether you are concerned with climate change, floods, droughts, storm water runoff, clean drinking water, or healthy ecosystems, YSI can partner with you to provide reliable water resource instruments and systems. YSI's instruments, software, and data collection platforms are focused on environmental monitoring and testing. The integrated systems we deliver to our customers help them to obtain critical data about the quality of water.
About Bridgeline Digital
Bridgeline Digital helps customers maximize the performance of their full digital experience – from websites and intranets to online stores and campaigns. Bridgeline’s iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver digital experiences that attract, engage and convert their customers across all channels. Headquartered in Burlington, Mass., Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.
Becki Dilworth Bridgeline Digital, Inc. Senior Vice President of Marketing 303.785.3858 [email protected]
