S&P 500 Rises as AI Stocks and Small Caps Rally on Strong Earnings Outlook 
RBA Raises Interest Rates by 25 Basis Points as Inflation Pressures Persist 
Oil Prices Steady as Markets Weigh U.S.-Iran Talks, Dollar Strength Caps Gains 
Nvidia’s $100 Billion OpenAI Investment Faces Internal Doubts, Report Says 
Trump Announces U.S.–India Trade Deal Cutting Tariffs, Boosting Markets and Energy Ties 
Starmer’s China Visit Highlights Western Balancing Act Amid U.S.-China Rivalry 
Elon Musk’s SpaceX Acquires xAI in Historic Deal Uniting Space and Artificial Intelligence 
JPMorgan Lifts Gold Price Forecast to $6,300 by End-2026 on Strong Central Bank and Investor Demand 
NRW Holdings Shares Surge After Securing Major Rio Tinto Contract and New Project Wins 
Federal Judge Signals Possible Dismissal of xAI Lawsuit Against OpenAI 
SpaceX Updates Starlink Privacy Policy to Allow AI Training as xAI Merger Talks and IPO Loom 
Using the Economic Calendar to Reduce Surprise Driven Losses in Forex 
SoftBank and Intel Partner to Develop Next-Generation Memory Chips for AI Data Centers 
CSPC Pharma and AstraZeneca Forge Multibillion-Dollar Partnership to Develop Long-Acting Peptide Drugs 
South Korea Factory Activity Hits 18-Month High as Export Demand Surges 
Gold Prices Stabilize in Asian Trade After Sharp Weekly Losses Amid Fed Uncertainty 
Walmart Inc. announces the launch of its content creator platform for social media influencers. The aim of the platform is to help vendors sell their wares - from food to clothes - to shoppers.
According to Bloomberg, the project has been named “Walmart Creator,” and users can easily access it through their internet browser. The platform will make it easier for social media influencers to recommend any products to shoppers as it has been designed this way.
Walmart unveiled its Walmart Creator platform this week, and it said that influencers would be given access to tens of thousands of items, and this will allow them to earn commissions when people buy products they recommended.
The company made the decision to use social media to its advantage as customers today tend to be influenced more by content creators and celebrities that are promoting products online. These people also suggest items that are “great buys,” and people trust them for the reviews and recommendations, so it will be a good platform for Walmart to sell its products as well.
On the content creator site, influencers can share links to products and people can get product suggestions based on their interests. Initially, the Walmart Creator will only be available for a limited number of users since this is still considered a trial phase.
Walmart will monitor the responses and effectiveness of the program during the holiday season. If the outcome is good, the company will roll it out fully next year.
“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” Walmart US’ chief marketing officer, William White, said in a press release. “This next step in our strategy will help fuel inspiration for our customers by connecting their favorite creators directly with our brand and the brands they love at Walmart.”
He added, “We are following our customers in the places where they spend their time, and increasingly people are spending more time in the social space. We have seen this rise of social influence, social discovery, where customers are inspired about what they see in those platforms.”
