Walmart Breaks Tradition, Cyber Monday Deals To Start On Sunday

In a surprising move, the American retail giant Walmart announced today that customers can avail all of its Cyber Monday savings deals starting Sunday evening November 29 at 8 p.m. ET.

Citing the reason behind this decision, the company explains that the change aims at providing a simpler and more convenient experience for customers who often wait up past midnight to do their shopping on Monday. The earlier start time breaks with that “tired” tradition.

“It can be exhausting for working parents and millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work,” said Fernando Madeira, President and CEO, Walmart.com. “By starting ‘Cyber Monday’ hours earlier on Sunday evening and quadrupling the number of Cyber Monday specials, we’re making it easier for customers to get ahead of the busiest online shopping day of the year and save on the best gifts.”

The press release said that the Cyber Week starts on Saturday, Nov. 28 with select items available for free in-store pick up. The savings continue with Cyber Monday starting at 8 p.m. ET on Nov. 29, with incredible deals, including: LG 65'' 4K Ultra HDTV – $799 ($500 savings) + free shipping; Microsoft Surface Pro 3 – $599 ($200 savings) + free shipping; Air Hogs Star Wars Remote Control X-34 Landspeeder – $19 ($15 savings) + free shipping to store and many more.

Cyber Week will continue through Friday, Dec. 4 with 2,000 online specials offered each day.

The company also plans to bring back the popular “Evening Edition” to give customers second chance on Monday after work, if they are unable to shop on Sunday evening.