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What Dump Starbucks Online Protests Tell Us?

Starbucks store/Wikimedia Commons

After President Donald Trump signed an executive order banning immigrants/refugees from seven countries on Saturday, Starbucks’ CEO Howard Schultz criticized the ban in an open letter to its employees and the company promised to hire 10,000 refugees over the next five years. While it received lots of praise in the Social media platforms, many threatened to cut back on their coffee intake from Starbucks. Below are the few backlashes that caught our eye,

  • When .@Starbucks puts refugees before Americans safety, Time for me to #BoycottStarbucks
  • #starbucks Why don't you hire the vets instead of refugees who might really ruin your business? #BoycottStarbucks
  • So instead of hiring 10,000 unemployed Americans or out of work vets @Starbucks will hire 10,000 refugees to spite @POTUS #BoycottStarbucks
  • @CNN @Starbucks I'm sure US citizens that need jobs appreciate ur discrimination against them

We don’t want to assess what it implies for Starbucks’ sale, share prices and customer base but only to point at the anger of the forgotten men and women (like Donald Trump calls them). Over the past decades or so, a small section of Americans prospered, while the larger population remained either jobless or trapped in poverty.  

Globalization has been successful for some but not for the majority and as long as the liberal left and media continue to ignore them, the threats of the rise of the like of Donald Trump would remain.

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