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Top business marketing tools on a budget

It is easy to deliver successful marketing strategies if you can throw loads of investment into your business. From hiring expert marketing gurus, to buying the top of the range marketing software, you will usually see significant results. However, if you don’t have a big budget to dedicate to marketing and still need to see big results, there are a number of in expensive tools that could be use instead.

Hootsuite – For managing social media accounts, Hootsuite is an excellent tool. It will save you time by allowing you to share content across multiple platforms at once, and can post content automatically over the weekend or times when you are busy or out of the office. The free account enables you to do this for up to three accounts, which can be very handy in producing punctual content for social media.

Canva – Canva is another free site that enables you to design pretty much any type of marketing content you could possibly need. From PowerPoint slides and infographics, to social media cards and posters. There are loads of free templates that you can use when delivering professional looking marketing material without expensive software. Another great feature is the free image library, where you can find icons, charts and illustrations. Not all of the content in Canva is free, but there is certainly enough to get you started with your marketing content strategy.

SurveyMonkey – Another free tool that you can set up an account for, SurveyMonkey allows you to send out surveys to people to collate data that you need. The free package allows you to send up to ten questions, and you can upgrade for a reasonably small annual cost. The analytic features of SurveyMonkey are impressive and can help you to get some truly valuable data.

MailChimp – If you want to master the art of great email marketing then MailChimp is one of the best options. Its free package allows you to send emails to up to 2000 recipients per month, and you can upgrade if you need to go above this. MailChimp allows you to create professional looking templates with ease, and gives you some particularly good monitoring features. This enables you to track the effectiveness of your campaigns and improve your strategy where necessary.

Google Analytics – For analyzing your website usage, Google offers a great free service that will help you to build information on the use of your website. This will help you track where your campaigns have successfully driven website traffic, and alert you if usage starts to drop off.

WordPress – If you don’t already have a website, then WordPress provides a free website that you can write blogs on. If you don’t have any web presence and you need to advertise your business online, then a free website can do the job. If you can’t afford the greater expense of other webhosting fees then this is the best free option for building a website, and once your business is succeeding, you can upgrade and buy your domain.

There really are lots of different tools and features out there that you can use for free, so before you spend lots of money on marketing, make sure to check these out for size.

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