Tech Data Offers Smart Wireless Earphones through Agreement with Bragi

CLEARWATER, Fla., Oct. 04, 2016 -- Tech Data Corporation (Nasdaq:TECD) today announced an agreement with Bragi to offer their Dash wireless smart earphones to solution providers in North America through the company’s Client and Mobile Solutions division. Introduced earlier this year, the Bragi Dash is the world’s first truly wireless Hearable—a smart device that fits in users’ ears—providing premium sound and a comfortable fit combined with in-ear biometric sensors, live activity feedback, and gesture controls.

“Our agreement with Bragi adds an innovative new mobile product to our portfolio, offering our retail partners an interesting Hearable solution,” said Tiffany Severance, director, Client and Mobile Solutions at Tech Data. “Hearables are an exciting new market for Tech Data and for many of our retail and value-added reseller partners. The Dash offers a powerful audio and sensory interface, as well as compatibility with iOS, Android, and Windows 10 mobile devices.”

The Dash includes a powerful 32-bit processor, four GBs of internal storage, optical sensors, a three-axis accelerometer, Bluetooth and ambient sound. The waterproof device can also monitor physical activity while running, cycling, or swimming. Metrics recorded include heart rate and average steps, duration, calories, distance, breaths, lengths and cadence.

“We look forward to expanding our North American footprint by working with Tech Data and its network of solution providers,” said David Hogan, chief sales officer at Bragi. “The future is bright for Hearable technology and Tech Data’s capabilities allow us to compete with many of the biggest technology companies on the planet as a result.”

For more information, please contact Tech Data’s Client and Mobile Solutions team at (800) 237-8931.

About Tech Data
Tech Data Corporation is one of the world’s largest wholesale distributors of technology products, services and solutions. Its advanced logistics capabilities and value-added services enable 105,000 resellers to efficiently and cost effectively support the diverse technology needs of end users in more than 100 countries. Tech Data generated $26.4 billion in net sales for the fiscal year ended January 31, 2016. It is ranked No. 108 on the Fortune 500^® and one of Fortune’s “World’s Most Admired Companies.”  To learn more, visit www.techdata.com, or follow us on Facebook and Twitter.

About Bragi
Bragi was founded in 2013 and went live a year later via the crowdfunding platform Kickstarter. With more than 16,000 backers who contributed over $3.3 million, Bragi has evolved from a promising startup to a market-moving creator of innovative technology, opening the new category of Hearables. Through relentless innovation and discovery, Bragi wants to transform the world of smart headphones offering freedom of movement, maximum comfort and amazing sound – all while audibly coaching, tracking movement and capturing key biometric data.

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