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Renault-backed Beyonca EV venture targets Audi, BMW, Mercedes in China

Beyonca will begin production in China but plans to build an overseas plant within five years to serve markets including the Middle East, ASEAN countries, and Europe.

Beyonca plans to unveil its first production car in the first quarter of next year with deliveries from 2024 to take on the likes of Audi and BMW in China from next year with a new premium electric vehicle

Founded by a group of former Volkswagen executives, Beyonca is led by current Renault China CEO Soh Weiming and backed by Renault and Dongfeng Motor.

The company rolled out a concept car with features such as sensors for monitoring a driver's blood pressure, alarms to alert doctors of an emergency, and an autonomous driving function for parking.

Soh said they need to confront the three premium German brands Audi, BMW, and Mercedes.

Beyonca will begin production in China but plans to build an overseas plant within five years to serve markets including the Middle East, ASEAN countries, and Europe, he said, adding that it aims to sell 100,000 EVs annually with three to five models available by "a few years after 2025".

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