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AUSTIN, Texas, Feb. 15, 2018 -- PostUp, a leading email and audience development solution company, announced today that an analysis from Notablist, the competitive intelligence service for email marketers, revealed that PostUp is the world’s number one Email Service Provider (ESP) by campaign frequency.
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Notablist conducted an analysis of 500,000 brands to gain an understanding of which technologies are favored by high frequency emailers. One conclusion that can be drawn from the study is that some technologies are clearly more suited than others to the needs of high frequency senders - namely publishers.
“Many publishers send dozens or even hundreds of unique daily newsletters, making them high frequency senders relative to other brands,” said Michael Johnston, founder of Notablist. “For the most frequent senders, who send unique emails at four times the national average, PostUp is the top ESP in use, leading the pack by a significant margin.”
| Email Services Provider | Avg Unique Mailings/Client/Month |
| PostUp | 19 |
| Maropost | 14 |
| SailThru | 13 |
| CheetahMail | 13 |
| Responsys (Oracle) | 12 |
| YesMail | 12 |
| OnGage | 11 |
| Acxiom | 10 |
| SilverPop (IBM) | 9 |
| Listrak | 9 |
| What Counts | 9 |
| Dyn | 9 |
| Exact Target (Salesforce) | 8 |
Notablist maintains a corpus of nearly 30MM unique email campaigns sent by 500k brands from the past four years. The Notablist analysis engine automatically fingerprints email campaigns, detecting more than 350 different technologies, including ESPs, CRMs, dynamic content providers, and more. The data presented above is derived by aggregating and summarizing results of those technology detections.
“The PostUp platform is specifically designed to support the unique needs of publishers' large scale newsletter programs, with a focus on efficiency and automation,” said Keith Sibson, vice president of product and marketing for PostUp. “I’m thrilled that this data is validating our efforts.”
About PostUp
PostUp is an email and audience development solution provider, and with over 200 Billion emails delivered, our award winning platform has touched almost every consumer in the US. Our services and technology works for leading media brands such as HBO, The Onion, HGTV, The Chive, Fast Company, The Hill, and Golf Channel, to name a few. PostUp is not just a technology firm, we drive client business success, and partner with our clients as marketing experts to help them grow and engage their audience. For more information about PostUp, visit postup.com.
About Notablist
Founded in 2015, Notablist is a real-time competitive intelligence platform designed expressly for sales teams and email marketers. By combining a massive real-time corpus of over 30MM unique email marketing campaigns with its unique technology detection capabilities, the service provides detailed information on the marketing practices and technologies used by over 500k brands worldwide.
Praised by Marketing Land for delivering ‘a new level of competitive research,’ Notablist is based in New York City and used by sales and marketing teams worldwide.
Press Contact: Cassady Nordeen 718-644-0273 [email protected]
