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PUMA unveiled its first-ever metaverse experience, dubbed 'Black Station,' during New York Fashion Week (NYFW), which will showcase its most innovative designs.
The sports goods giant described Black Station as a 'dynamic destination to visit' where PUMA users will be able to connect in an immersive and interactive way to enjoy the brand's NFTs.
Users can experience special, never-before-seen sneakers as soon as they reach the Black Station thanks to a hyper-realistic digital lobby with three different gates. Additionally, they can use Nitropass to receive NFTs linked to tangible goods. Once the Futrograde event in New York is over, these NFTs can be claimed.
PUMA resurrected its website to commemorate its commitment to innovation.
The first two of the three portals, "Nitro NFRNO" and "Nitro Fastroid," are present in the Black Station metaverse.
They introduced the sneakers Nitro NFRNO and Nitro Fastroid. These are connected to the most recent NFT Nitropass mint from the company. Customers who buy a Nitropass will get two NFTs in return. One of them is connected to tangible goods. The other is related to an exceptional encounter.
Access to the virtual NYFW metaverse fashion show is made available through the third portal. Visitors can interact with the objects in the collection and view a digital version of the performance.
Heiko Desens, global creative director and head of innovation at PUMA, claimed that thanks to the advantages the metaverse offers, PUMA's team of designers can work without constraints to produce unique ideas that are just as amazing as the actual products.
