PRSA Boston Announces The NonProfit Center as Venue for Nov. 9th Reception with GE’s CCO Deirdre Latour

BOSTON, Oct. 18, 2016 -- PRSA Boston has announced that its November 9^th C-Suite Conversation, Reception + Annual Meeting featuring keynote GE’s Chief Communications Officer Deirdre Latour will be held at The NonProfit Center of Boston, adjacent to the Financial District and one block from South Station. This will be Ms. Latour’s first formal event at which to answer the question: What Does GE’s Arrival Mean for Us?

The NonProfit Center, at 89 South Street, houses 44 nonprofit organizations in addition to professionally-managed function space and is a fitting backdrop to learn more about GE’s philosophy around community engagement and philanthropy.

Ms. Latour will update GE’s story now that its worldwide headquarters move to Boston is well underway, evidenced by construction in the Seaport District and regional hiring. While the centerpiece of her remarks is expected to be the use of ‘adaptive communications’ by innovation business sectors, she will speak to how GE intends to localize its philanthropic footprint and provide insights about its talent recruitment.

Advance online registration is available here and at Eventbrite. The reception begins at 5:45PM followed by the election of the PRSA Boston Board of Officers for 2017 and the presentation of PRSA Boston’s highest award for exemplary public relations leadership.

About GE (www.ge.com, @ge)
GE (NYSE:GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. 

About Deirdre Latour, CCO GE (@deirdrelatour)
Latour leads the company’s global communications functions, shaping the company’s culture and supports its business growth worldwide. She has worked for GE for over twelve years, having made the shift from respected PR firm Edelman. She is an alumna of College of the Holy Cross and member of the Arthur W. Page Society, a community of senior and chief communications officers, PR agency CEOs and academics.

About PRSA Boston (http://www.prsaboston.org, @prsaboston, #prsabos)
The 66-year Boston Chapter of the Public Relations Society of America (registered 501c6) connects members to the world’s largest association for public relations professionals. PRSA Boston offers year-round thought leadership, Accreditation certification (APR), educational content and networking programs including its C-Suite Conversation series with top-ranked executive PR influencers. PRSA Boston will host the PRSA 2017 International Conference in October 2017.

About The NonProfit Center of Boston (@npc_life) provides professional, technology-equipped function and office space for a current community of 44 in-residence nonprofit organizations. It is conveniently located one block from South Station at 89 South Street, diagonally from Two Financial Center.

Contact:  Joshua Milne, [email protected] (617) 501-1620