PAUL MITCHELL NEON SUPERGIRL PRO— ONLY WSL 6-STAR FEMALE SURFING COMPETITION IN U.S.— RAISES THE BAR FOR 10TH ANNIVERSARY DOUBLES EVENT SIZE AT ICONIC OCEANSIDE, CALIFORNIA, PIER JULY 28-30

Melbourne, FL, June 13, 2017 -- ASA Entertainment announced today that the World Surf League (WSL) 6-Star Paul Mitchell Neon Supergirl Pro will celebrate its 10^th year anniversary at the Oceanside Pier in Oceanside, Calif., July 28-30, 2017. The nationally televised event is the largest female surf contest in the world, with more than 120 of the planet’s top pros expected to compete. Admission to the event is free.

The Paul Mitchell Neon Supergirl Pro will serve as the lone women’s WSL qualifying event scheduled in the U.S. for the 2017 season and plays a critical role for surfers looking to solidify their position on the 2018 WSL Women’s World Championship Tour (WCT).

“With the Paul Mitchell Neon Supergirl Pro currently representing the only women’s qualifying event in the U.S., this contest is extremely important in the girls' qualification process for next year’s WCT,” said Jessi Miley-Dyer, WSL Women’s Tour Manager. “The event is an amazing combination of the best surfers on the planet with many of the newer faces just beginning their pro journey. That’s just one of the things that makes this contest unique within competitive surfing.”

Some of the world-class surfers expected to compete include three-time World Champion Carissa Moore (Oahu, HI), #2 ranked surfer Courtney Conlogue (Santa Ana, CA), Malia Manuel (Kauai, HI), Tatiana Weston-Webb (Kauai, HI), Laura Enever (Sydney, Australia), Lakey Peterson (Santa Barbara, CA), Bianca Buitendag (Victoria Bay, South Africa), Nikki Van Dijk (Victoria, Australia), Pauline Ado (Anglet, France), Sage Erickson (Ojai, CA), and 2016 Supergirl Pro Champion, Coco Ho (Oahu, HI).

”I can’t begin to explain how excited all of the ladies are about this event,” said Malia Manuel, one of the world’s top surfers and the 2013 Supergirl Pro champion. “It’s so awesome to have a contest like this in the U.S. that focuses entirely on women’s surfing. I've been to the event every year, and it gets bigger and better each time. It’s just amazing to see how many things are going on at the event beyond women’s surfing.”

In addition to the best surfing talent in the world, the Paul Mitchell Neon Supergirl Pro features an action-packed Festival Village with 16 live concerts from some of today’s top young artists, an all-female DJ contest, a women’s skateboarding competition, female comedians, art, yoga, fitness classes, dance classes, seminars, autographs from the pros, hair styling by Paul Mitchell, an international food court and beverage garden, a Celebrity Surf Invitational to raise money and awareness for event charities, giveaways, more than 50 vendor booths, and many other activities.

New to the event in 2017 will be the only female-driven multi-title esports tournament in the U.S., and a Champions Dinner to celebrate the women that have won the coveted Supergirl “Cape” trophy during the first decade and to raise money for charity. This year will also mark the introduction of an all-new logo that celebrates the modern Super Girl.

The complete entertainment and music lineup in the Festival Village will be announced soon. 

"We are really pleased about the expansion of the Paul Mitchell Neon Supergirl Pro in 2017, both in and out of the water," said Rick Bratman, CEO of ASA Entertainment, the event’s management company and one of the leading producers of action sports event and television programming in the US. "Each year we look to add elements that will not only be additive to the entire event experience, but will also further the event’s mission of providing opportunities for young women in areas where they are traditionally under-represented. It is incredibly gratifying to have watched the event become the largest female surf contest in WSL history, and we are proud to have provided a platform for important causes such as sustainability, bullying prevention, breast cancer awareness and female empowerment.”

“Paul Mitchell is honored to be involved with this incredible group of women again, and we are thrilled to have the largest field of talent in women’s surfing competing at this event,” said Julie Solwold, Vice President of PR and Lifestyle Sports at John Paul Mitchell Systems. “These athletes epitomize style, grace, beauty and elegance both on and off their boards, and we are excited to help them gain much-deserved recognition of their skill and exposure for their sport.”

“We value and encourage female empowerment, and are proud to continue supporting this decade-long event that celebrates strong and talented female athletes,” said Maryellen Zarakas, Senior Vice President, Franchise Management & Marketing, Warner Bros. Consumer Products. “The skill, passion and drive that these athletes display, embody what it means to be a Supergirl, and we are proud to support this one-of-a-kind competition.”  

The event will run on Friday, July 28 and Saturday, July 29, from 8 a.m. to 6 p.m. and on Sunday, July 24, from 9 a.m. to 6 p.m.

For more detailed information on the Paul Mitchell Neon Supergirl Pro and to learn how to sign up for the female DJ competition and the esports tournament, please visit www.SupergirlPro.com. 

To connect with the event via social media, follow @SupergirlPro on Instagram and Twitter, visit Facebook.com/SupergirlPro and use #NeonSupergirlPro.

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About ASA Entertainment:

Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global.  ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, skiing, surfing and music, are broadcast domestically on eight networks (including CBS and FOX Sports), and distributed to more than 700 million HH globally via 30 international broadcast partners.  ASA's productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, the Supergirl Pro Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 23 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content.  For more information, visit ASAentertainment.com.

About Warner Bros. Consumer Products:

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment:

DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables. etc.) and MAD, is the creative division charged with strategically integrating its content across Warner Bros. Entertainment and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.

SUPERGIRL and all related characters and elements are trademarks of and © DC Comics. (s17)

Attachments:

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/fe3fbe1e-b7d5-4617-9aaf-68281bf90f96

Maya Del Guidice
Supergirl Surf Pro
619-402-3828
[email protected]