Microsoft Flagship Stores Open In Time For Surface Pro 4, Book Sale

On Monday, Microsoft’s flagship store in Manhattan, New York opened at the same time it had debuted its Surface Pro 4 and Surface Book units for sale. PC World said Microsoft also opened another one flagship unit in Sydney to accommodate the demand on the devices just in time for the holiday season. 

eMarketer retail analyst Yoram Wurmser thinks that the New York store is, nonetheless, a strategy to compete with its main competitor. Wurmser said, “It would be bad to compete directly with Apple. Apple has had incredible success peddling luxury to consumers in the form of technology products that have become a status symbol.”

ZDNet described that the five-floor New York City retail outlet with over 22,000 square feet of retail space is the largest among the 110 retail stores of the technology giant to date. Aside from the actual retail space, the New York store is said to have a community space that can accommodate up to 60 people for training and seminars and an Answer Desk for customers who have questions about Surface Pro 4, Surface Book and Microsoft’s other devices.

The Band 2 devices can also be ordered now and can be delivered beginning October 30th.